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Posts Tagged ‘David’

Billy Eichner Is So Pissed at Burger King

For nearly twenty-four hours, comedian Billy Eichner of “Billy on the Street” fame has been accusing Burger King of ripping him off.

While we didn’t think he was a particularly good fit for the last season of Parks and Recreation, he has won the attention of pretty much everyone in media today. The “controversy” received coverage on TODAY, Time, Gawker, Variety, etc., and Mashable even made its own “did BK rip off BE?” video.

Here’s the ad:

…and a clip of Eichner asking the public for its take on Miley Cyrus after the jump.

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Burger King, DAVID Have Pride in Their New Gay Whopper

How gay does this Whopper look to you?

proud whopper

See, that was a trick question: packaging aside, it looks and tastes exactly like every other Whopper.

On that point, here’s the spot promoting it from DAVID, which premiered today:

This ties quite nicely into the brand’s new (contentious) “Be Your Way” tagline…

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Burger King to America: ‘Why Just Have It Your Way?’

have it your wayEarlier this year, the home of the Whopper slapped the advertising world with one of its own by parting ways with lead agency Mother. It was a public divorce attributed to the all-too-familiar “creative differences.”

Now something else is grilling: Burger King just announced that it has found a new home for its 40-year-slogan in the tagline cemetery. The new line is “Be your way,” because nothing could be more personal than ordering a No. 2 with a large carbonated beverage.

Witness the strategery in action after the jump.

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WPP’s David Documents the Rise and Fall of ‘Subservient Chicken’ for Burger King

Today Burger King dropped the first spot by its new global AOR, WPP agency David.

As a faux “where are they now” covering the CP+B original’s fall from fame and return to viral advertising, it’s about as meta as you would expect.

It’s also more than a little “Rocky”: there’s an Italian trainer; there’s an instrumental montage; there’s at least one raw egg; there’s Screech as a costumed Mexican chicken fighter.

The campaign isn’t as interactive as its predecessor; while the rollout included a series of missing person-style print ads, viewers can’t tell this chicken what to do (and yes, we know the responses were pre-recorded in 2004).

The big question, given the spot’s very open-ended conclusion and the fact that BK CMO Eric Hischorn told USA Today that “[The Chicken] will stick around going forward”: where will the sequel go?

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