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Posts Tagged ‘David Angelo’

Let’s Go Back to the Future Once Again with Blake Griffin

The Deadpan Dunker is at it again, traveling back in time for two new spots with his faux-DeLorean Kia Optima. In this latest series from David&Goliath, Blake Griffin targets his younger self in 2006 and 2002 to impart wisdom on lifting weights and wearing sunblock. He listens to a little Sean Paul. And he wears the genius red jumpsuit with the griffin logo.

One of the best campaigns on TV continues with more quality spots. Most athletes can’t act, but Blake’s straight-faced delivery and self-deprecation puts him ahead of every competitor out there. He also listens to Eiffel 65 and used to wear jean shorts, so there’s that. And if you need proof of commitment to the brand, he won the 2010 NBA Slam Dunk Contest by dunking over a Kia Optima as a gospel choir serenaded the crowd. Cliff Paul’s mustache can’t compete with that. Credits and the second ad after the jump.

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We’ll Do it Live! Join Us Here for a Post-Super Bowl Hangout

As we briefly mentioned last week, we’ll be engaging in a little Google+ Hangout chat today, which you can watch below, to offer our own post-game wrap-up in terms of Super Bowl XLVII advertising, social media effects, power outages, broadcast issues, etc. Joining yours truly are PRNewser editor Patrick Coffee, TVNewser’s Alex Weprin and David Angelo, chairman/CCO at David&Goliath, Peter Shankman, marketing consultant and man behind the Geek Factory. Update: Well, we had some tech issues as expected for our first-time + Hangout, but we’ll do better and make sure all our guests are in the house next time.

FYI, We’ll Be Talking Super Bowl Ads on Monday via Google+ Hangout

If you have a few minutes on Monday at 12:30 PM EST, feel free to tune into our live chat via Google+ Hangout to discuss Super Bowl ads, what worked, what didn’t, the social media impact. It’s like our Quickfire except, you know, visual and live. Along with yours truly, you’ll be graced with the presence of colleague Patrick Coffee, editor of PRNewser, David&Goliath founder/chairman/CCO David Angelo, whose agency will once again have a presence in the Big Game (during the third quarter to be exact), among others. So, feel free to join us for a quick and painless chat, whether you’re hungover or otherwise. Here’s the Hangout info.

Kia’s Electronica-Obsessed ‘Hamstars’ Bring the Party to the 18th Century

Love ‘em or hate ‘em, but Kia’s break-dancing over-sized hamsters must actually be selling units of the Soul. How else do you explain this nonsensical 90-second spot from David&Goliath, which looks like it cost an awful lot of money to make (probably the equivalent of thousands of Kia Souls).

In the announce, we’re told, “The commercial – “Bringing Down the House” – highlights the emergence of electronic music, which has quickly found its way into the mainstream and some of today’s biggest musical acts. This, combined with a trend where young artists are increasingly incorporating classical music and instrumentation into their music, comes together to create a modern-day remix of new and old.” I don’t quite know how clearly that message will come across to the average consumer, or if it really needs to. In fact, I would argue you could send the hamsters back to almost any time period with the same effect.

But, it seems that D&G is sticking by the old mantra, “If it ain’t broke, don’t fix it.” Sure, it’s stupid, but it’s working. So, you can hate on the hamsters as much as you want, or you can join them in dancing to Axwell’s remix of Ivan Gough and Feenixpawl’s “In My Mind.” It’s no LMFAO, but it’ll do. Credits after the jump.

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Up Up and Away: David & Goliath Strikes It Rich for CA Lottery

Advertising the lottery isn’t a huge challenge. Simply create far-fetched fantasies and convince people that it could all be theirs if they just spend $1.00 on one ticket. Or create an ad that serves as a smiling, twinkly-eyed friend saying, “Hey, you never know.” Either way, the lottery is an easy sell. It’s inexpensive, readily available, and tempting to try.

In David & Goliath’s new campaign for the California Lottery, a set of “unforgettable characters” convey the adventures that are suddenly possible when a lucky scratcher strikes it rich.

A 30-second TV spot introduces the first of these characters, an average man and his mutt, Corny. But lo! This man’s lottery card is lucky and he transforms instantly into a debonair British man with a twirly mustache. Corny becomes Cornelius the Genius (he invented long division and wears a suit), and they all fly away in a hot air balloon. The campaign also includes an interactive rich media banner in which users can outfit the fortunate gambler and his pampered pup.

While slightly fun, this campaign misses its chance to be creative. Ridiculous luxury and life-changing moments are tried and true lottery schticks. Maybe I’m biased by my home state, but I much prefer the Oregon Lottery’s old, low-fi ad from Boarders Perrin and Norrander. I find the plodding mattress man more of a charming character than Cornelius and his good-old-boy owner.

Credits after the jump.

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NFL Thursday Night Football Promises to Be ‘Serious Fun’

Football fans, IT’S ALMOST TIME!

The past few months have been hard. Sure, we were excited when the MLB season kicked off, but we’ve reached the mid-season lull where it’s become too difficult to feign interest anymore. And yes, the Olympics are finally here, but let’s be real for a second: SWIMMING? REALLY? THIS IS THE BEST WE CAN DO?!?

If you’re anything like me, football withdrawal has led you to make some stupid decisions. Last Saturday, I rolled out of bed, went to Best Buy and dropped $60 on a copy of NCAA Football ’13 just to fake myself into thinking that football season is kinda sorta happening almost. But, it’s just not the same, and David&Goliath knows that. To kick off NFL Network’s Thursday Night Football broadcast season, the agency has created three new spots starring a blue-suited man who, as Kiran notes, looks like former Chargers QB Dan Fouts (but with a better mustache). Yeah, I guess you can say he’s another Ron Burgundy/Old Spice guy archetype, but my excitement is outweighing my criticism here. Plus, he’s pretty funny.

Yes, Dan Fouts guy, I DO like blitzes, blocks and even penalties, so long as the penalties are against whoever is playing the Packers. Speaking of which, I’ll see you on Thursday, Sept. 13 for Packers/Bears at Lambeau. Thank God Thursday Night Football is starting early this year, especially if you’re one of the lucky ones with NFL Network. See credits and one more spot for Fantasy players after the jump. Oh, and stay away from Calvin Johnson in your draft this year, as the Madden Cover Curse shows no mercy.

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Universal Studios Transforms Staples Center in Publicity Stunt

In an outdoor marketing stunt more creative and inspired than the last three Transformers movies combined, Universal Studios and agency David&Goliath morphed L.A.’s Staples Center into a scene of intergalactic destruction.

Publicizing Universal Studios’ new attraction, “Transformers: The Ride 3D” (which officially opened on Friday), David&Goliath’s team gave the Staples Center a drastic makeover in early April. Considering no one ever goes near downtown L.A. at night, it’s entirely possible that no one noticed people painting an 80-foot Deceptacon hole in the side of the building. As an added bonus, the chaotic scene even featured sandwich board-toting crazy people shouting about the end of days, adding an air of authenticity to the whole thing.

So, is the ride any good? According to Universal Studios park director Molly Orr, who was quoted in a story about the event on L.A.’s CBS affiliate, “Michael Bay, who directed the Transformer films, was one of the creative consultants on this ride.” In other words, though it may look cool, the ride lacks substance, much of a storyline, and is a punching bag for critics nationwide. In any case, expect explosions, and plenty of them.  D&G credits after the jump.

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Portfolio Night 10: ‘The Right Moment’ for Young Creative Talent

Creative directors: They’re busy people. And, though you may think you have the most visionary and groundbreaking portfolio in the history of advertising (you don’t), it doesn’t mean creative directors are going to drop everything to look at it. In fact, if they do, it’s probably a pretty bad sign.

However, there is a right time and a right place for you to shove your portfolio in the faces of well-known advertising pros. In fact, “The Right Moment” is the campaign tagline for the 10th annual worldwide “Portfolio Night” presented by the crew at IHaveAnIdea. Starring in a series of promotional spots (created by kirowski Isobar and Umbrella) are DAVID The Agency founder Anselmo Ramos (host of Portfolio Night in Sao Paulo), Ogilvy & Mather China CCO Graham Fink (hosting Portfolio Night in China), Dare London ECD Flo Heiss, Lean Mean Fighting Machine founding partners Dave Bedwood and Sam Ball, and David&Goliath founder/CCO David Angelo, who, if we’re to believe the above video, must love having a glass office that he can write on.

PN10 happens worldwide on Wednesday, May 23, and though it’s natural to be a bit skeptical that this is your best shot for being discovered by internationally regarded agencies, watch this video from LA’s PN10 host, 180, about fulfilling its promise to offer a full-time gig to the best portfolio of the night in 2008. Check out another video in the “The Right Moment” series after the jump and peep more clips here. And oh yes, good luck to the young creatives looking to kickstart their careers.

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Kia’s Super Bowl Spot: Models, Metal and Meaty Sandwiches

For the all screenshots I’d seen of a scantily-clad Adriana Lima holding a checkered racing flag, I didn’t have very high expectations for Kia’s Super Bowl spot. But, I was wrong, and David&Goliath definitely delivered on this :90 vacation to a fantasy world driven by the Optima.

What happens when a man is accidentally given access to the sweetest of sweet dreams? He enters a world of super models, Mötley Crüe, giant sandwiches, fire, rhinoceros rodeos, MMA fighting (featuring a cameo from Chuck Lidell) and, of course, fast cars. But, even a perfect world can’t stand in the way of this hero and his significant other. With his Optima, he breaks into his lady’s dream, “rescuing” her from a white horse-riding hunk who looks dull compared to our protagonist. It’s the kind of “manly” everyman story that beer brands somehow continue to fail at telling with each new ad campaign.

Going into the Super Bowl, the majority of hype is undoubtedly surrounding VW’s sequel to last year’s “The Force” and Honda’s homage to Ferris Bueller’s Day Off. After the big game, we hope to see Kia and D&G receive due credit for producing a commercial better than those from their more talked-about competitors. Credits after the jump.

Update: For a play-by-play on how this spot came to life, see D&G copywriter Justin Bajan’s blog post on Adpulp.

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CKE Parts Ways with D&G

Well, we have to say this took us somewhat by surprise when we first started hearing rumblings about it earlier today. But after less than a year, CKE Restaurants has indeed ended its relationship with David&Goliath, which had been pushing out work for Carl’s Jr. and Hardee’s in droves over the past several months (examples here and here and one of the most recent spots above). Anyhow, here’s a statement from D&G founder/CCO David Angelo, who was told about the client’s decision this afternoon (and is appropriately “shocked” according to sources):

“We had an amazing run with CKE and helped them achieve their second most successful burger launch in the last decade, with the Turkey Burger. The Turkey Burger launch reversed Carl’s Jr.’s declining sales and substantially increased the positive momentum of Hardee’s sales. We wish them well and will continue to pursue brands that embrace our Brave philosophy. We certainly have an appetite for fast-food.”

At the end of 2010, El Segundo, CA-based David&Goliath beat out the likes of incumbent Mendelsohn Zien for CKE creative duties.

Update: Just a quick follow-up. Sources familiar with the matter confirm that, yes, 72andSunny is in fact “expanding its relationship” with CKE (it already handles digital work for Carl’s Jr. and Hardee’s as you may know). A few spies tell us that the MDC agency was originally on CKE’s shortlist for creative AOR during last year’s review, but the company eventually opted for D&G.

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