While we’re on the DigitasLBi tip today, we figured we’d provide a quick update on some staffing moves in its Chicago office in case you haven’t heard. We’ve received confirmation that most recently, Stephanie Skinner, who’s served in the Windy City as VP/group director, project management, has resigned from DigitasLBi as her family is relocating. Brooke Skinner, SVP of strategy/account planning at DigitasLBi Chicago and San Francisco since 2011 (and who you may remember from this) actually left the agency two months ago for the head of brand strategy position at Twitter’s central region, a role she officially assumed this month. Finally, David Burns, who’s spent nearly two years at DigitasLBi Chicago as VP/director, experience design, resigned from the agency several weeks ago. As of now, we can ascertain that all said departures are unrelated.
Posts Tagged ‘David Burns’
-David Burns has joined both The Onion and its in-house creative agency Onion Labs as VP of sales for the Midwest and West territories.
-DigitasLBi has released a new whitepaper that discusses real-time marketing and content marketing platform, Newscred. link
-BBDO New York’s Rani Vaz has been appointed to The Association of Music Producers’ 2014 AMP Awards for Music and Sound Advisory Board,
-Well, CVS is getting rid of cigs come October, losing billions in the process. Will there be more dropping smokes? link
-DFCB Digital, the digital arm of Draftfcb Manila, has become the first Philippines agency to win Cannes Chimera, a joint initiative between the Cannes Lions and the Bill & Melinda Gates Foundation. The winning brief challenged participants to create a perception-changing strategy to help eradicate extreme poverty by 2030. See Bill Clinton introduce the Chimeras above.
Atlanta agency 22squared just launched their “Unexpect Everything” campaign promoting the Corolla for Southeast Toyota, a campaign targeted at millenials that encompasses broadcast, influencer marketing, social, digital, mobile, search, desktop gaming, experiential and in-dealership components. This includes the really terrible Tyler Ward music video for “Forever Starts Tonight” (featured after the jump), promoting the Toyota Corolla. I guess I didn’t expect that.
Southeast Toyota’s Tumblr is a huge part of the campaign, with most content driving viewers to the site. The Tumblr hosts a wealth of content, including “Corolla art captured by photographer Jack Parker and photos and videos from 15 influencers across Southeast Toyota’s five-state footprint” and seems to be updated regularly.
The most unique element to the “Unexpect Everything” campaign is definitely CorollaCade, the unfortunately named arcade-style virtual reality Corolla simulator developed in conjunction with Fullscreen and Ogeeku. Using Oculus Rift technology, “Ogeeku product designer Jon Brence built the virtual Corolla to specifications and even coded in key car features such as Bluetooth®, back-up camera, LED headlamps and a moonroof.” The homage to classic arcade driving campaigns breaks from tradition by not being about speed and adrenaline — rather it aims to immerse the driver as an accurate representation of what driving the Corolla is like. It seems like a lot of fun. The CorollaCade team may be expanding the project further. Jon Brence from the development team tells Engadget, “We are in talks with the brand [Toyota] to have another cabinet built for showcase to the public and for several events…” You can check out a video of the making of CorollaCade above. It seems like it was a fun project to be a part of.