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Posts Tagged ‘David Byrd’

EVB Introduces Feline to Wearable Tech for 9Lives

EVB has launched a new digital campaign combining the Internet’s love of cats with the burgeoning phenomenon of wearable tech for cat food brand 9Lives.

In the trailer, EVB introduces Morris (the cat) to wearable tech, or, as his owner calls it “a face computer.” Morris seems pretty jazzed on the experience, impressed that it appears to know everything about him. It’s a bit on the cheesy side, but should appeal to cat lovers (and who else is watching an ad for cat food?). You can check out the trailer above, but for the complete interactive experience, including Easter eggs leading to 9Lives coupons and a Morris poster, head to the site. Read more

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Condom Campaign’s Message: Babies Cost A Fortune!

Peep this point-of-sale campaign for Sir Richard’s Condom Co. via Boulder-based TDA Advertising & Design, which reminds us of the heavy costs of raising children.

Sir Richard’s is a for-profit business, co-founded this year by TDA and equity partners with “philanthropic goals” in mind. For every condom purchased in the U.S., another will be donated in a developing country, initially Haiti.  Don’t they need more important things than condoms?

Wild postings in NYC show the per-year costs of the area’s private high schools including Dalton, Trinity, Horace Mann, and Chapin, which can cost a parent as much as $35K a year. A “Tuitions” online banner, asks you to enter your college alma mater, then returns its projected tuition 19 years out, in which case you pass out. P-O-P stickers on the condom packages show the savings each box represents compared to some child necessity: $1154 saved, for example, by not having to purchase a year’s worth of diapers.

In conclusion, a simple message: Wear your raincoat if you know a storm’s a comin’.

Credits:

Creative director: Thomas Dooley
Copywriter: Jonathan Schoenberg
Designer: Austin O’Connor
Web-only digital designer: David Byrd

Copywriter Matthew Gerson

Banner ad programming: Digital Wasabi, Boulder
Web development: Voltage

Peep more assets from this campaign after the jump.

Read more