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Posts Tagged ‘David Emery’

180LA Bent the Rules for HP

We know how traditionalists in the field feel about Vine and other Next Big Thing “tools”, but we did just come across this HP spot by 180LA, which is supposedly the first straight-up TV spot ever created entirely with third party Vine loops.

Here’s your user generated content:

…and some context below.

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Sony, 180LA Release First ‘Shiphunt’ Web Film

Two months after they first teased their deep-sea endeavor called “Project Shiphunt,” Sony, Intel and 180 LA have unveiled “Shipwreck Alley,” the first of two web films to be released this summer (the second arrives on July 13) that promotes the efforts of five Michigan students who are using Sony Vaio laptops to find a shipwreck within, yes, Lake Huron’s Shipwreck Alley. If only our school field trips were like this.

The young whippersnappers’ adventures are being captured by @radical.media director Paul Bozymowski, who says in a statement, “Over the course of just a few weeks, I saw a profound transformation in the students who participated in this project. I think this is not only a testament to the environment that was created for the students, but also a testament to engaging with technology through immersive project based learning.” From the looks of it, we’d just feel claustrophobic and get seasick. Anyhow, you can follow the project here and totally distract yourself and try to earn a million bucks by playing the Google Earth-based “Oceans of Treasure” game that ties into the “Shiphunt” effort. Credits after the jump…

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180LA, Mitsubishi Create Interactive Driving Test

180 LA has rocked the interactive scene with their latest creation for Mitsubishi, proclaiming that it’s the world’s first “real” interactive driving test, giving the online user the ability to actually drive a car online by simply using the arrow keys.

Spoiler: Just don’t think about trying to get all fast and furious, though. You must stay inside the course or the car turns off and you lose your turn, which is a downer because it takes a while to finally get to do the actual test drive and the car that’s basically running idle. Also, the Guinness Book of World’s Records is validating it. Check out the “Mitsubishi Live Drive” and give it a spin yourself. Agency credits after the jump.

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