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Posts Tagged ‘David Hughes’

The Faces of L.L. Bean Light Up the Holidays

Meet A.J., a sales associate at an L.L. Bean retail store somewhere in America. Having worked in clothing retail for a good number of years, I can tell you with great certainty that A.J.’s an overachiever. If his portrayal in this holiday campaign for L.L. Bean from GSD&M is an accurate depiction of A.J.’s expansive knowledge of the clothing he sells, his manager must love him and his co-workers must secretly despise him, making a special point not to invite him out to after work drinks at the local Maine tavern.

Thankfully, not every employee in this TV and online campaign is as unlikable as A.J. For example, we have Jason, the enthusiastic, no nonsense, heavily accented leather cutter. Be honest, wouldn’t you love it if you knew your boots were cut by this guy?

And then there’s Nicole, a “comfort-seller” who works in the L.L. Bean footwear department. A.J. could really learn a valuable lesson from Nicole’s dedication to her customer’s happiness. Remember, A.J., instead of being a suck up and memorizing totally useless information about your store’s products, just be kind and courteous, like Nicole. That’s why she gets to go out for drinks and you’re stuck at home with only your mesh pockets to keep you warm.

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Secret Weapon’s Jack in the Box Campaign Gives Away $11,533.35

As the the winner of the “Be a Rich Fan” contest, David Hughes of Hickory, North Carolina, will now forever answer to nicknames “Nickel Guy” and “Jack in the Box dude.” All Hughes had to do was become a fan of Jack in the Box on Facebook, and just like that he got $11,533.35 richer. It really was that simple. In fact, there’s a remote possibility Hughes didn’t know about the contest at all, and he was just on Facebook going on a liking-spree one fine day. Either way, the man can now afford a massive amount of tacos, and isn’t that what fast food prize-winning all about?

For three weeks in October, Secret Weapon Marketing, led by CD and Energizer Bunny creator Dick Sittig, added five cents to a prize pool for each person that “liked” the company’s page on Facebook. Hughes was chosen at random out of 283,000 fans and won the pool, celebrating by jumping into a giant jar of nickels and posing for a photo-op with Jack, the restaurant’s mascot. Just look at Nickel Guy’s face. The man is thrilled, almost as thrilled as Secret Weapon was when they lost their client CLEAR earlier this year.

During the contest, Jack in the Box’s Facebook page saw a 280% increase in fans. This contest conclusion comes on the heels of last weeks “Free Taco Tuesday,” with Secret Weapon at the helm of a television spot announcing the offer.