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Posts Tagged ‘David Kleinman’

Wednesday Odds and Ends

tool-cds

-Simone Oppenheimer has moved from Y&R to sister WPP agency Ogilvy to assume the role of director of business development for North America. She replaces Daniel Korn, who joined up with mcgarrybowen.

-Bi-coastal production company Tool has restructured its creative leadership a tad, promoting four to creative directors including ACD/digital art director Michael Sevilla, creative technologist Bartek Drozdz, ACD/digital art director Matt Gase, and senior interactive developer Patrick Gunderson. The new CDs will now work in pairs. with Sevilla and Drozdz comprising one and Gase and Gunderson the other (pictured l-r above: Drozd, Sevilla, Gase, Gunderson). link

-New York-based production company IDENTITY has signed Tony Barry to its directorial roster.

-L.A.-based entertainment-focused agency mOcean has welcomed Brumby Boylston as GCD, entertainment marketing and David Kleinman as managing director of entertainment marketing.

-In other 2013 Gunn Report results, Leo Burnett Worldwide topped the “All Gunns Blazing” category while McCann was recognized as Most Awarded Individual Agency and won Top Digital Campaign for, you guessed it, “Dumb Ways to Die.”

-360i U.S. CEO Sarah Hofstetter has been promoted to global CEO at the Dentsu-owned agency. She succeeds Bryan Weiner, who retains the title of 360i chairman. link

-WPP/GroupM agency MEC has released its fourth annual Review Preview, which recaps significant takeaways from 2013 and focuses on trends for this year. link

 

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Sex Sells, So Sealy Brings Us Mattress Porn

The “Trust Sleepy’s for the rest of your life” catchphrase is not only the most creative mattress slogan ever, it might also be the cleverest double entendre of all time. For other mattress brands hoping to appeal to new customers, second place is all you can really hope for. Arcana Academy, a new Los Angeles agency founded by “headmasters” Shane Hutton (a nine-year Modernista! vet) and Lee Walters (who spent six years at Arnold)  may have a stronghold on the silver medal after debuting two Sealy, Inc. mattress spots that end with “Whatever you do in bed, Sealy supports it.”

Combined, the 30-second spots are good enough, but not great. “Good Neighbors” (above), the lesser of the two commercials, falls into that let’s-get-it-on squeaky mattress trope that stops being funny when you’re twelve years old.

“Tester,” on the other hand, manages to simultaneously stay fresh and familiar. A plastic blue butt molding attached to what can only be described as a phallic handle bounces on a Sealy mattress as a woman speaks French over a 70’s porn instrumental. I don’t know three words of French, but she sounds sexy, and I bet she’ll seduce some guys into buying new bedroom merchandise. Strange, but effective. It’s what would happen if you mixed an infomercial with Brigitte Bardot voice-over from fifty years ago. Well done, Arcana.

You can almost see them brainstorming: “Let’s put a sexy French model on the bed!” “No, too obvious.” “What should we do then?” “How about a blue butt? Gets the message across and doesn’t make women feel insecure.” “Perfect. Blue butts it is.”

Credits after the jump. Read more