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<title>David Kolbusz - AgencySpy</title>
<link>http://www.mediabistro.com/agencyspy</link>
<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<title>AXE, BBH Offer an Important Lesson About Firefighters, Astronauts</title>
<description><![CDATA[<p><object width="500" height="380" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/YPuA6_CJ1os?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="500" height="380" type="application/x-shockwave-flash" src="http://www.youtube.com/v/YPuA6_CJ1os?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p>Since BBH debuted last year&#8217;s <strong><a href="http://www.mediabistro.com/Kiefer-Sutherland-profile.html">Kiefer Sutherland</a></strong>-starring &#8220;<a href="http://www.mediabistro.com/agencyspy/latest-axe-spot-apparently-full-of-apocalyptic-illuminati-symbolism_b37205">Susan Glenn</a>,&#8221; AXE&#8217;s TV spots have consistently been some of the best on TV. Well, maybe not the &#8220;best,&#8221; but considering how awful they used to be, they&#8217;ve come quite a long way. Now, with a new campaign for the AXE Apollo scent, BBH is taking things to a whole other level completely. That level, by the way, is freaking outer space.</p>
<p>The above spot, &#8220;Fireman,&#8221; teases the <a href="https://www.axeapollosweepstakes.com/v/1/">AXE Apollo Space Camp</a>, which will allegedly offer 22 daring individuals the opportunity to receive rigorous astronaut training in Florida followed by a chance to go into outer space. Wait, outer space? Holy shit. Could this possible be legitimate in any way? Well, if you don&#8217;t believe AXE, do you believe the space camp&#8217;s spokesperson?</p>
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<p>So, not only is this campaign apparently making history, but it&#8217;s giving us two great spots on top of that. For your chance to actually become an astronaut (that&#8217;s right, <strong><a href="http://www.mediabistro.com/Lance-Bass-profile.html">Lance Bass</a></strong>), enter at the AXE Apollo Space Camp website before February 3. Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/axe-bbh-offer-an-important-lesson-about-firefighters-astronauts_b43191#more-43191" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/axe-bbh-offer-an-important-lesson-about-firefighters-astronauts_b43191#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/axe-bbh-offer-an-important-lesson-about-firefighters-astronauts_b43191</link>
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		<category><![CDATA[Bartle Bogle Hegarty]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Caio Giannella]]></category>
		<category><![CDATA[David Kolbusz]]></category>
		<category><![CDATA[Diego Oliveira]]></category>
		<category><![CDATA[Gary McCreadie]]></category>
		<category><![CDATA[George Ancock]]></category>
		<category><![CDATA[Jennifer Omran]]></category>
		<category><![CDATA[Jess Hall]]></category>
		<category><![CDATA[Jim Brennan]]></category>
		<category><![CDATA[Jonathan Bottomley]]></category>
		<category><![CDATA[Kiefer Sutherland]]></category>
		<category><![CDATA[Lance Bass]]></category>
		<category><![CDATA[Michael Coden]]></category>
		<category><![CDATA[Ngaio Pardon]]></category>
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<pubDate>Mon, 14 Jan 2013 11:34:28 +0000</pubDate>
  
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<item>
<title>Kevin Bacon Worships Kevin Bacon Thanks to Logitech, Google TV</title>
<description><![CDATA[<p><object style="height: 350px; width: 480px;" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="100" height="100" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/qyQb192-CPQ?version=3" /><param name="allowfullscreen" value="true" /><embed style="height: 350px; width: 480px;" type="application/x-shockwave-flash" width="100" height="100" src="http://www.youtube.com/v/qyQb192-CPQ?version=3" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>This spot from Goodby, Silverstein &amp; Partners for the Logitech Revue with Google TV stars Ivan Cobenk, aka <strong><a href="http://www.mediabistro.com/Kevin-Bacon-profile.html">Kevin Bacon</a></strong>, who is an obsessed fan of, yes, Kevin Bacon (during the <em>Footloose</em> era of course) and uses his Revue to keep him immersed in everything Bacon. So much for a six degrees game.</p>
<p>Does this spot really show off the capabilities of the device? The message is whatever content you want to find, you can get through this device. Well, while we know for sure you won&#8217;t have a problem finding anything Bacon-related, it would be nice to see a little diversity. It would only help the product. Peep full credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/kevin-bacon-worships-kevin-bacon-thanks-to-logitech-google-tv_b10973#more-10973" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Michael Musco</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/kevin-bacon-worships-kevin-bacon-thanks-to-logitech-google-tv_b10973#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/kevin-bacon-worships-kevin-bacon-thanks-to-logitech-google-tv_b10973</link>
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		<category><![CDATA[Campaigns]]></category>
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		<category><![CDATA[Alwin Kuchler]]></category>
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		<category><![CDATA[Erin Fromherz]]></category>
		<category><![CDATA[J. Patrick McElvoy]]></category>
		<category><![CDATA[Jan O’Malley]]></category>
		<category><![CDATA[Kevin Bacon]]></category>
		<category><![CDATA[Leslie Barrett]]></category>
		<category><![CDATA[Margaret Johnson]]></category>
		<category><![CDATA[Mark Gethin]]></category>
		<category><![CDATA[Mark Holden]]></category>
		<category><![CDATA[Mark Mothersbaugh]]></category>
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		<category><![CDATA[Mutato Muzika]]></category>
		<category><![CDATA[Nat Lawler]]></category>
		<category><![CDATA[Renee Fisher& Liz Jones]]></category>
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		<category><![CDATA[Whitney Ferris]]></category>
<pubDate>Thu, 02 Dec 2010 13:36:48 +0000</pubDate>
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