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Posts Tagged ‘David Lanzenberg’

They Don’t Always Get Haircuts, But When They Do, Musicians Prefer Supercuts

Apparently, one person thought this campaign was so “amazing” that they had to flood our tips box about it. Anyhow, Chicago’s Element 79 is behind a new effort for longtime client Supercuts called, yes, “Rock the Cut,” which aims to show off the chain’s relationship with the music community via broadcast/digital executions. The spot above features a band called Vintage Trouble, a dapper troupe who apparently feel much more at ease in rocking the crowd after getting their hair did by a Supercuts stylist.  It’s not just rock ‘n roll, though, that takes center stage in the “Rock the Cut,” which also spotlights artists in country, electronic and indie circles.

According to the parties involved, the interview portions of the Supercuts spots were shot over five days by director Barney Miller in Long Beach, CA and were completely unscripted in order to maintain what Element 79 is calling that “real people” feel. We’re not sure if this project entices us to visit a Supercuts again, but what the hell, we have a coupon, so why not take a chance. Check out another spot starring DJ Ken Loi as well as credits after the jump.

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Nike+, Music Run UK Pop Star

From agency AKQA and prodco The Cartel comes a new spot for Nike+, starring young UK pop sensation Ellie Goulding and a remix of her debut single, “Under the Sheets.” Maybe I’m just a little old-fashioned with my exercise regimen, but are people actually jogging to dubstep remixes these days?

The spot follows Goulding during an international tour that makes stops in London, New York and Los Angeles, tracking her route using Nike+ and iPod technology. Similar to LCD Soundsystem’s 2006 opus for Nike and iTunes, “45:33,” Goulding is releasing a 30-minute mixtape called “Run into the Light,” now available exclusively on iTunes. As we’re told in the announce, the mixtape “works seamlessly as a 30-minute running aid, with peaks and troughs that sync perfectly into the rhythm of a run to help inspire the listener to run better than ever before.”

This spot also seemed somewhat familiar to us, at least in concept,  as it looks like an in-house project from Nike Sportswear we saw last Novemember that documented the workout of Brooklyn resident and Ra Ra Riot cellist, Alexandra Lawn. Maybe it’s just the use of an attractive young female musician jogging around an urban environment, but we can imagine Nike+ seeing the Sportswear spot and telling AKQA, “Do something like that,” to which AKQA responded, “We’ll do better.” Credits after the jump.

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