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Posts Tagged ‘David Lee’

BBH NY Launches Campaign for PS4′s ‘Infamous: Second Son’

BBH New York continues its PS4 onslaught with a live-action spot at the center of their new campaign for Infamous: Second Son, the third game in the best-selling Infamous series and Sony PS4 exclusive (you might consider it Sony’s answer to TitanFall, which we reported on yesterday).

The entirely live-action (although there is some silent gameplay footage on the end screen before the Playstation logo), :75 spot “depicts a locked-down city of Seattle where the superhuman protagonist, Delsin Rowe, fights back against the oppressive Department of Unified Protection (DUP).” Rowe is depicted in the ad by a somewhat passable lookalike in his trademark red cap, trailed by the DUP. The new ad teases the kind of action players can expect from the game, while avoiding revealing anything about the story. It should draw interest from both fans of the series and newcomers.

BBH New York’s campaign rolls out with “TV advertising based on the short film,” as well as additional “complementary online advertising.” Gameplay developer Sucker Punch, meanwhile, has released a trailer showcasing gameplay features players can expect in the new game. Infamous: Second Son will be released on globally on March 21st. Stick around for credits after the jump. Read more

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Public Relations

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Wednesday Odds and Ends

So, what is Barbarian Group co-founder Benjamin Palmer‘s creative process like? link

-Biz dev consultant Michael Gass talks about how agencies should play consultant for new business efforts. link

-Speaking of the above department, Whitehouse Post has added Luis Ribeiro as new business developer on editorial, VFX and design. link

-McCann Health continues adding to staff as it’s now brought on former Omnicom SVP Susan Duffy as president of its New York-based unit, McCann Regan Campbell Ward.

-If you care to view, presenting your 93rd Annual ADC Awards Advertising and Interactive juries (well, after the jump). link

-And now, some more holiday generosity, this time from Amsterdam-based agency Achtung! (above).

-Following its Tumblr acquisition, is Yahoo now interested in acquiring photo-sharing site Imgur? link

-L.A.-based commercial prodco Furlined has added director Kristoffer Borgli to its roster.

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Check Out Twofifteenmccann’s Cinematic Campaign for Xbox One Exclusive ‘Ryse: Son of Rome’

Ryse: Son of Rome “Path of Vengeance” from H.K. McCANN on Vimeo.

Twofifteenmccann’s new campaign for Xbox One exclusive “Ryse: Son of Rome” is cinematic in approach and scope.

At the heart of the campaign is the 60 second TV spot “Path of Vengeance” (featured above) which sees the game’s protagonist, Marius, “fight his way from the wilds of the Roman frontier in Brittania, across the Coliseum floor and into the Imperial Palace itself.” In one of the spot’s more interesting touches, the action is accompanied by whispers from Roman citizens spreading his legend. Twofifteen wanted to represent how in ancient Rome “deeds of epic heroism were quickly spread by word of mouth, and the story changed based on who was doing the telling,” which they mimicked with the differing accounts of Marius in the spot. It’s a nice, immersive little detail that’s telling of the overall approach to the campaign.

In addition to the TV spot, Twofifteenmccann, in conjunction with production company Smuggler, created a web series featured on Machinima. Entitled “The Fall,” the series features four, five-minute mini-epics detailing Marius’ backstory, history and motives. The agency claims that each installment is a “mini epic film unto itself.” While that may be overstating a point, this is a very large-scale approach to market the game, and “The Fall” is a solid accomplishment in its own right. It also succeeds quite well at making the game look badass, with what appears to be a pretty compelling story. You can check out the first installment of “The Fall” after the break, along with campaign credits.  Read more

Aussie, SF Teams Take Young Glory 2 Crowns

It’s been a while since we’ve checked in with the 30-and-under global creative battle that is Young Glory. Well, season two is now in the books and just like last time, there are two creative teams–one professional, one student–that the YG folks have crowned the most consistent throughout the eight-month battle. The Australian duo of Tristan Viney and Kieran Adams –aka Invisible Pants–took home professional Young Glory honors, which this year were determined by judges including ex-W+K adman Jim Riswold, now-former CP+B ECD Tom Markham and TBWA worldwide digital CD, David Lee.

You can click through the image above for a visual narrative of the YG2 professional battle, which also included submissions from TracyLocke (which took 2nd place), Tribal DDB and BBDO creatives. Below and after the jump are a couple of examples of Invisible Pants’ work throughout YG2 and a full rundown of the competition, in both pro and student categories, can be seen here.

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Latest ‘Young Glory’ Brief Addresses Hurricane Sandy

Being Nov. 1 and all, the folks behind “Young Glory” have kicked off the second round of the second installment of their 30-and-under global creative competition, which carries the mantra “8 Months. 8 Briefs. 8 Big Name Judges.” The “big name” up to bat this month is TBWA\Worldwide digital ECD David Lee, who’s reworked his November brief to reflect what many in the Northeast are going through in the wake of Hurricane Sandy.

In Lee’s own words, “”Being one of many experiencing the power outage in downtown Manhattan, it’s been amazing to see all the crowds huddling up next to available power sockets in stores and restaurants, to mobile generators on trucks letting people power up their phones. Sometimes you need a once in a lifetime event like this to realize how much we take for granted. I’m sure many of the pain points we’re going through right now will turn into seeds for amazing new product ideas and new creative solutions.”

So, Lee’s brief reads as follows:

  1. 1.Come up with an idea for a new product innovation, branded utility, location based service or partnership to help with people in need with limited power and connectivity.
  2. 2. Find a way to get this out to the world. How do people find out about it?

If you care to take part in Young Glory, give it a go here.

 

‘Young Glory’ Returns for More, Er, Glory; Formula, Though, Remains Intact

The song remains the same for the 2012-2013 installment for the Young Glory competition, but of course with a whole new slew of judges dishing out their creative briefs. Like clockwork, the 30-and-under global creative competition returns a year later, continuing with the mantra of “8 Months. 8 Briefs. 8 Big Name Judges” and the same entry fee of $10. The first two creatives to release monthly briefs are AKQA Shanghai ECD Johan Vakidis and TBWA\Worldwide digital ECD David Lee, whose agency crafted the new logo you see above. As you’d expect from a monthly competition, submission deadline is last day of the month, and you can click on images of judges and read their briefs if you so choose to enter here. First up to bat for Young Glory, which will wind down next May, is Vakidis, whose brief focuses on overpopulation and finding “the balance.” Take heed.

McRib is Back, Alright!

Disclaimer: We were given the above spot from Arnold Worldwide on April 1, though were kindly asked to take it down as it was sent to us “in error” (which explains some of the older comments). As it turns out, the McRib was not quite back, as some had falsely speculated, at the time. However, now that the word is out that the McRib has, in fact, been officially resurrected as of today, we offer the TV commercial (which aired last November and was only released to media for “archiving purposes” on sites like our sibilng, AdsoftheWorld, months later) for your viewing pleasure. Party on.

The. McRib. Is. Back. Just when you thought it was gone forever, it returns, just like it does every spring (or fall or summer, depending on Mac Doh’s whims) and will continue to until the world ends or until McDonald’s merges with Subway to take over the world. And, you know what? People are going to talk about the McRib around your office. “Did you hear?” someone will ask, eyes wide with eager anticipation, McDonald’s grease-smelling sweat dripping onto your desk. “The McRib. It’s back dude. Just like the Backstreet Boys.” Indeed, it’s back.

But, before you throw over your work desk and “run” your out-of-shape self over to the nearest McRib feeding facility, we should mention that the McRib’s limited run is set to expire on Nov. 14. That gives you three whole weeks to gorge yourself on this 500-calorie combination of boneless patty, pickle slices, onions and BBQ sauce (aka McSlop), so if you want to make it all 21 days, proceed with caution. Last year’s McRib spot by Arnold Worldwide marked the end of a 16-year “hiatus” of the agency doing McRib work for the esteemed fast-food chain. It remains to be seen if the agency will get to launch America’s favorite sandwich again this time around. Credits after the jump.

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