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Posts Tagged ‘David Leonard’

DDB Canada Appoints Cosmo Campbell as CCO

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David Leonard, national president and chief operating officer of DDB Canada announced today that the agency has appointed 17-year DDB veteran Cosmo Campbell as its new chief creative officer. Campbell replaces Kevin Drew Davis, who is transferring to DDB Chicago to serve as senior vice president, executive creative director on the McDonald’s US business.

Campbell previously served as executive creative director of DDB Canada Vancouver, where his work has been recognized with numerous national and international awards. Dean Lee, who has served as executive creative director alongside Campbell at DDB Canada Vancouver, will now take over on a solo basis. In his new role as DDB Canada’s chief creative officer, Campbell will be responsible for overseeing the agency’s creative production and “serve as a key architect on new business strategy.” Read more

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And Now, DDB Canada Montreal Begins

As part of a merger with Quebec creative shop, Bleublancrouge, DDB Canada has now unveiled its new Montreal location called, if you can believe it, DDB Canada Montreal. Current client roster at the new entity includes the likes of  AutoTrader, McDonald’s Canada Digital and Manulife Financial. From what we’ve been told, Existing Bleublancrouge clients will continue to be served independently, under its current company banner, but will now also benefit from added expertise from DDB resources.”

Regarding the merger, David Leonard, who was bumped up to president/COO two years ago, says in a statement, “This strategic alliance gives both of our agencies a competitive advantage as we will be able to deliver outstanding culture-driven creative and offer market-focused solutions for our clients. Through DDB Canada Montreal, we can now better serve the unique needs of national clients who require dedicated Quebec-specific programming.”

We’ve been told at present time that there are seven staff members in the aforementioned office and at present, DDB Canada Montreal will handle marketing communications in Quebec for the aforementioned clients.

DDB Canada Appoints New MD

DDB Canada’s CEO/COO David Leonard announced that Lance Saunders has been appointed EVP, managing director of the agency’s Vancouver office.

Saunders arrives from Minneapolis-based shop Campbell Mithun, where he worked as executive vice president, director of strategic planning. Prior to that, Saunders was at Leo Burnett in Toronto for 22 years (!), where he last served as SVP, managing partner, planning director. Now that’s what you call tenure.

Leonard says in a statement, “After an extensive international search, we believe Lance is the ideal choice to bolster the agency’s strategic planning expertise and lead our Vancouver operation, his innovative thinking and drive to uncover insights that inspire breakthrough ideas will significantly increase our muscle in strategic planning.”

In his new role, Saunders will be responsible for people development, creative product and new business development as well as providing his strategic planning expertise to many top brands across several categories, including tourism, packaged goods, retail, financial services, beverage and telecommunications.