PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Posts Tagged ‘David Lubars’

Bud Light Could Turn Your Town into ‘Whatever, USA’

We last encountered the #UpForWhatever tag in Bud Light’s spoof of the viral Mullen “World’s Toughest Job” ad (SPOILER: it was being a mom). That work came from Boston shop Relevant 24, but the newest sort-of-related spot comes to our inbox via BBDO’s Chicago and New York offices.

Here’s “Surprise Guest”:

You may notice that the spot is something of a tease: it’s only the latest in a series…

Read more

BBDO New York, Marvel Team Up to Release ‘Heroes Welcome’

Heroes_Welcome_Avengers_CoverBBDO New York and its Diversity Council teamed up with Marvel Comics to create Heroes Welcome, a new Avengers comic timed to coincide with Marvel’s 75th anniversary, and available in its entirety online. The comic book was written by Eisner Award-winner Brian Michael Bendis and illustrated by artist Mark Brooks, and “tells the story of what can happen when people of different backgrounds, talents and abilities come together and champion one another.”

BBDO New York and Marvel partnered with the Police Athletic League of New York to help share the comic book with children each of New York’s five boroguhs via interactive educational sessions. The first of these sessions took place today at the Police Athletic League’s Harlem center, and featured a surprise visit from Iron Man. You can view a photo from the event, along with credits, after the jump. Read more

GE Finds ‘World Firsts’ at the Ends of the Earth

BBDO New York‘s latest series for General Electric (almost) travels to the globe’s most  remote corners to remind viewers that the company isn’t just responsible for creating trivection ovens and six-second video loops.

With “World Firsts”, the agency uses three disparate stories of isolated communities to illustrate GE’s ability to bring the benefits of the digital world to those living on its margins.

The first spot in the series of three concerns the challenges of delivering medical technologies to one of Japan’s most remote inhabited islands:

After the jump, the second spot plays on the same outsider themes (while lightly referencing World Cup fever) in relaying the tale of a young boy’s first big trip and his love of all things football.

Read more

BBDO New York Ruins Classic Beach Boys Song for AT&T

This one’s been making the rounds for awhile, but we figured we’d add our two cents since it involves the ruining of a classic Beach Boys track. BBDO New York employs the Beach Boy’s “Wouldn’t It Be Nice” for their latest AT&T campaign. In the debut spot, “Sing Anthem” people in everyday situations randomly start singing the song as if they’re on Glee or something.

To be fair, BBDO does a passable job of connecting the song to AT&T’s message of helping “people and things speak the same language” and a good job of illustrating the point visually. But people of various walks of life (including an operatic news reporter) randomly bursting into song is a lot to swallow, and that the song is a personal favorite makes it even harder to take. The spot, which BBDO collaborated with Biscuit Filmoworks and editorial company Rock Paper Scissors to make, is part of a broader campaign that employs “Wouldn’t It Be Nice” as a theme song in each of its commericals. Thankfully, “Sing Anthem” is the only one of these to turn everyday life into a cheesy impromptu musical. Stick around for credits and “Sing Network” after the jump. Read more

BBDO and Lowe’s Respond to Your March Madness Twitter Jokes

Ever feel like your tweets are answers to questions that no one asked? Are they trees falling in a forest so remote that no one even knows whether they existed (much less whether or not they made a sound)?

Snap out of it, dude. Accounts is listening.

BBDO tells us that the new NCAA-themed Lowe’s spot you just watched sprang, almost fully formed, from a few tweets insightful enough to compare collapsing March Madness brackets to…well, you get it.

There’s inspiration after the jump.

Read more

BBDO NY, LeanIn.org Want to ‘Ban Bossy’ for Young Girls

Coming on the heels of International Women’s Day, BBDO New York has launched a new educational campaign for LeanIn.org and Girl Scouts of America encouraging achievement and leadership in girls.

The new campaign, entitled “Ban Bossy”offers “educational resources to help girls and women take the lead and give parents, teachers, troop leaders and managers hands-on strategies for supporting female leadership.” In addition to educational materials, the campaign includes celebrity endorsements, a new website, and the above 45 second PSA, “Change the Story.”

The thought-provoking PSA begins with girls listing all the things they won’t do, like “designing a building that reshapes the skyline” and “ask the questions that change the whole conversation.” This leads seamlessly into what stops these girls from accomplishing those things: “Here’s where I start to doubt myself,” one girl says. Finally, this leads into the name calling that causes the girls to stop asserting themselves, names like “stubborn,” “pushy,” “know-it-all” and, as you might expect, “bossy.” Ending on a positive note, a girl says “Here’s where I will change it all,” followed by the message: “Ban Bossy. Encourage girls to lead. Take the pledge at banbossy.org. The important message here is delivered in a way that works backwards from consequences to actions. It’s a great way to show all that is lost when we tell girls not to assert themselves, implicitly or explicitly.

“We need to recognize the many ways we systematically discourage leadership in girls from a young age—and instead, we need to encourage them,” explains Sheryl Sandberg, Facebook COO and founder of LeanIn.Org.

“Girls are twice as likely as boys to avoid leadership roles for fear of being disliked or deemed ‘bossy’ by their peers,” Girl Scouts of the USA CEO Anna Maria Chávez adds.

Since launching, many organizations and individuals have pledged support for Ban Bossy, including Teach for America, Common Sense Media, National Council of La Raza (NCLR), Edmodo, KIPP, AARP, Free The Children, Kids in the House, UrbanSitter, Babble, BlogHer, Upworthy, BBYO, Pantene and Always. Lifetime has also partnered with the initiative to create a PSA entitled “I’m Not Bossy, I’m the Boss,” featuring celebrities like Beyoncé, Jennifer Garner, Condoleezza Rice, Jimmie Johnson, and Jane Lynch. Stick around for that PSA, along with credits, after the jump. And don’t forget to head over the the Ban Bossy site to make your own personal pledge to ban it yourself. Read more

BBDO NY Crafts Flights of Fancy for GE’s ‘Childlike Imagination’

If you’ve been watching the 2014 Sochi Winter Olympics at all, chances are you’ve seen the above spot for GE by BBDO New York.

The 60 second spot, “Childlike Imagination,” portrays GE’s range of individual businesses (turbines, aviation, 3-D printing, and others) through the imagination of the daughter of a GE employee. Its artful approach marks a departure from previous GE campaigns, which tended to focus on just one of these businesses. This change of approach works well for GE. The girl imagines “underwater fans that are powered by the moon,” “airplane engines that can talk,” “hospitals you can hold in your hand,” and “trains that are friends with trees.” The imaginative concept makes for a fun, visually interesting effort designed to capture your attention. Stick around for credits after the jump. Read more

BBDO Releases New Olympics Visa Spot, ‘Night Swim’

BBDO has just released a new Olympics spot for Visa featuring U.S. Olympic Freeskier Torin Yater-Wallace.

The 45 second spot, “Nightswim,” follows Torin on one of his night runs through “an ocean of snow,” where “it’s only [him] and the mountain.” Torin explains that he skis at night because the days just aren’t long enough, and he can engage his passion in private at night, without the pressures and distractions he faces during the day. The spot closes with Morgan Freeman‘s narration that Visa has been “supporting Olympic athletes for over 25 years.”

Like a lot of the Olympic advertising we’ve been seeing, “Nightswim” is pretty straightforward, allowing the athlete involved and the idea of Olympic sponsorship to speak for itself. The most unusual thing about the spot would have to be the nighttime setting, which allows for some interesting visuals, but also some moments where it’s kind of hard to tell what’s going on. Credits after the jump.

Read more

Snickers Plays What-If in Two New Commercials

To promote Snickers Bites, BBDO New York went retro. Bites give hungry customers a bag full of tiny pieces of Snickers bars, a pretty big switch for the consistent candymaker. But what if Snickers had thought of the idea decades ago?

There are two spots, “Intercom” and “Leisure Suit,” that attempt to answer the question, showing goofy scenarios dated to the 70s about follies that prevented Snickers employees from making Bites many years ago. “Intercom” is clearly the better of the two, as a forgetful man with some vague decision-making responsibilities at the company tries to tell his secretary to remind him to create Bites. Unfortunately, there’s static, which the secretary blames on the Soviet Union. “Leisure Suit” is little more than 30 seconds of lazy guys in afros pretending to be stoned. There’s no reason for the laziness, and the jokes are dumb. However, the premise does lend itself to future self-contained episodes, so BBDO can always take a mulligan and create some better spots in the future. ”Leisure Suit” and credits after the jump.

Read more

M+M’s Create Faux Mini-Movie to Discourage Cell Phone Use in Actual Movies

People who use cell phones in movie theaters are annoying. So annoying, in fact, that some other people argue that cell phone use in movie theaters should literally be punished by death, though that may be a bit extreme according to law enforcement and those that cherish human life.

For some reason, otherwise rational human beings have a tendency to abandon logic upon entering movie theaters. Perhaps it’s the cover of darkness that detaches individuals from their transgressions, as otherwise measured requests like “Hey, will you shut the fuck up?” are routinely answered with, “Why don’t you come over here and make me, fuckface?” Then children cry and Cars 2 is ruined for everyone, which wouldn’t have been such a big deal had we not spent $30 on concessions. (That’s where they get you.) Thus, our nation’s fine cinema chains are forced to accept the fact that humans loses empathy for one another once the previews start. That’s where America’s favorite anthropomorphic M+M’s come in.

Not only is this mini-movie from BBDO NY groundbreaking because it’s “the first time all six beloved M&M’S spokescandies have been featured together in one spot,” but it actually features accompanying fake movie posters (see after jump) plastered around theaters that will surely disappoint your children when you have to explain to them that it’s only an ad. (“But you said you wanted to see Cars 2! What the fuck!”) Credits after the jump.

Read more

<< PREVIOUS PAGENEXT PAGE >>