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Posts Tagged ‘David Lubars’

Snickers Drops Down the Celebrity Hierarchy with Kenny G

Betty White, Joe Pesci, Robin Williams, and… Kenny G. Aside from picking the most odds-and-sods group of entertainers out there, Snickers and BBDO New York have a knack for choosing celebrities with just enough relevance for the “You’re not you when you’re hungry” campaign. The title for best Snickers jokester is a toss-up between White’s roughhousing football player and Pesci’s whiny wingman. The latest spot, “Cards,” won’t top its predecessors, mainly because Kenny G doesn’t speak throughout the whole clip, but you can always lose yourself in his patented melancholy saxophoning.

It’s strange to think that the first ad with White came out over three years ago, but these spots seem to have enough social support to keep on kicking, even as the celebrities get less celebratory. Maybe for the next one, BBDO could get all four celebs in one room at the same time – a group of hungry people who all need to eat Snickers. That way, we could get Pesci to look at Kenny G and unleash a “Who is this fuckin’ guy?” tirade. Everybody wins, even Kenny G, since he’d be in two commercials in the past decade instead of one. Credits after the jump.

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BBDO NY Takes Another ‘Great Ape Pledge’ with Help from Oscar-Winner

Another year, another round of PETA’s “Great Ape Pledge” PSA campaign which aims to bring awareness of the plight of primates that suffer physical/psychological abuse at the hands of the entertainment industry. BBDO New York, which has taken the “Pledge” before with its nifty auto-correct effort from two years ago, joins forces with PETA once again for the spot above, which also features VO services from Oscar-winner Adrien Brody and VFX/production work from The Mill. If you stick around for the end, you’ll see that no real ape was used in the above PSA, which reemphasizes PETA’s whole purpose for launching “The Great Ape Pledge” in the first place.

Instead, the parties involved hammer home the message that primates shouldn’t be used as actors by creating  a photo-real CG chimp that’s seemingly at its wit’s end. If the stark message touched a nerve or inspired you to pledge (it’s perhaps a bit more effective than auto-correct messaging), you can go here. Credits after the jump.

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AT&T Taps More Kids for Youthful Publicity, Adds Mother’s Day Theme to ‘It’s Not Complicated’

Let’s kill two birds, shall we? AT&T must really like little kids. First, we had the Beck Bennett commercials that ran incessantly during March Madness (and still run; check out the newest Mother’s Day-themed “It’s Not Complicated” clip from BBDO after the jump). Now, the telecom giant seems to think we want more, more, more. The latest work from Dallas-based multicultural agency Sanders\Wingo shows young’ns on their mobile devices, saying things like, “In my day…our connection was so slow, we had to take turns online.”

Some viewers may find this cute, others may find it scary, but as kids become more and more comfortable with the latest technology, these types of spots should become the norm. We already have videos of babies who can swipe a page on an iPad, but can’t turn the page in a book or magazine. Regardless, kids will always have to eat the trope-filled Brussels sprout before they get to use any of these devices, and that’s how we get the thirty-second “Veggies.”

Check out the second spot, “Haircut,” the aforementioned “It’s Not Complicated” Mother’s Day effort and credits for all after the jump.

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BBDO NY Resurrects Agent Smith for Latest GE Effort

Has it really been ten years since The Matrix: Revolutions tarnished the Wachowskis’epic saga? Time flies, but while we’d rather forget the third and final Matrix installment, we’re happy to once again see Hugo Weaving as the relentless Agent Smith, whose dapper yet menacing visage appears along with several doppelgangers in this latest effort from BBDO New York for GE called “Agent of Good.”

The spot, which was directed by David Gordon Green (Pineapple Express), debuted over the weekend and showcases GE’s industrial internet technology and how the corporate giant connecting its medical hardware to its software is benefiting hospitals–or something to that effect. Despite being a decade removed from the Matrix films, Weaving shows no signs of rust as he brings the snarl of his most iconic character to the most sterile of environments. Stick around for the final moments for your most obvious Matrix reference, minus Morpheus. Credits after the jump.

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Thursday Odds and Ends

-Hey, look, we were on to something with the LBi/MRY tips! Ten days ago, we posted this: “Anyways, back to LBi. Judging from today’s news, it appears tipsters were on to something regarding a merger, though it appears they were alluding to something albeit on a more local (NY) level. As recently as last Friday, we were getting tips like this: ‘Announcement is coming Feb 28th at Marquee NYC of the new agency rebrand. Unfortunately [there] is no rebrand. LBi NY is assuming the name of Mr Youth and LBi NY as you know it won’t exist anymore. CEO will be MRY’s Matt Britton and CCO will be Cedric Devitt, who will also see the other American offices. Judith Carr will be the office’s president. And since Razorfish and Digitas fall under Publicis like the new Mr Youth does, rumor has it that the new Mr Youth will be partnering with Digitas on future business.’” Anyhow, now AdAge has the “scoop” and clarification on the rather muddled matter.

-Talk about ballsy/awesome. VFX artist/designer Frank Jonen called out client Fitness SF, which allegedly stiffed him on payment, via a takeover of the latter’s own website. link

-RPA extends its “Honda Loves You Back” campaign for Valentine’s Day by teaming up with Honda Associates to respond in real-time to fans with a personalized valentine via Facebook, Twitter and Instagram.

-The AICP has launched its campaign film for the 2013 AICP Show (above), which features industry notables like Susan Credle, David Lubars and Tor Myhren revealing their reactions to a “booyah!” moment (here’s to you, ESPN’s Stuart Scott). You can also check out the AICP Next Awards film here.

-Former agency art director-turned-clothing designer Andrew “Atslopes” Thompson has paid tribute to Beyonce and Jay-Z on Valentine’s Day via new t-shirt/sweatshirt gear. link

-Publicis Groupe posted its 2012 results, which include 13.7 percent and 22.8 percent growth in revenue and net income, respectively. link

-Jeff Freedman, founder of Boston-based agency Small Army, offers some quick “relationship advice” on V-Day for clients, colleagues and marketers. link

-Contextual tech firm Vibrant Media welcomed former Undertone and Weather Channel exec James Coraci as VP of sales, Detroit.

-Culver City, CA-based agency Threshold Interactive claims to have orchestrated “the first brand represented rip of the now infamous Harlem Shake,” starring Herbie Hot Pocket. link; link

Chris Bosh Steals Kids for Foot Locker

We’ve seen James Harden tear away a warm-up beard and trade an entourage member to Kris Humphries in past Foot Locker commercials, but in the latest effort from BBDO New York, for Kids Foot Locker this time around, Miami Heat All-Star Chris Bosh rounds up some youngsters and takes them to his team’s training facility.

Seriously, where are the parents? Tick Tock, Pork Chop, Sizzle, and Rick Springfield just roam the streets without supervision? Also, when Bosh says he “rounded up” other kids because of “fresh gear” at a Kids Foot Locker, nobody recognized how high this ranks on the Unintentional Comedy Scale?

This ad isn’t as clever as the Harden spots, but Ray Allen is involved, so that makes it okay in my book. And I mean the real Ray Allen, not Tick Tock. Credits after the jump.

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James Harden Sends Entourage Member to D-League in Latest Foot Locker Spot

Ah, a Super Bowl breather and the Foot Locker/NBA-focused funny continues in this new spot from BBDO New York, which focuses on mohawk/fierce beard-sporting James Harden, the ex-Oklahoma City Thunder sixth-man-turned-Houston Rockets starter. See kids, this is what happens when you don’t have the flow to flaunt fresh kicks on a consistent basis: You hang out with Kim Kardashian’s ex. Ugh, we can smell the Drakkar Noir from here. Credits after the jump.

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Giants WRs Seize Spotlight, Provide Acting Lesson in Latest Foot Locker Spot


BBDO New York is back at it again for Foot Locker, continuing a fairly winning campaign for the sportswear/footwear chain and  shifting this time from NBA stars to NFL ones. Before the chants of “Cruuuuuuuuuz” ensue, let us tell you that this latest advert, which premiered last night, does indeed star New York Giants wide receiver Victor Cruz and his counterpart/teammate, Hakeem Nicks. Yes, Hakeem, we would react/act the same way were we to receive a fishing hat for Christmas, and therein lies the plot of this spot. The jury’s still out, though, on who’s the better thespian, the Giants wideouts or QB Eli Manning. Credits after the jump.

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All-Star Robo-Team from Old School Ushers in New School in Latest GE Spot

If General Electric’s “Brilliant Machines” campaign was a movie, the brand’s “Robots on the Move” commercial would only be a teaser trailer. Although it’s full of intrigue and suspense, the ad fails to actually promote anything other than pop-culture nostalgia.

BBDO New York and GE teamed up for the sixty-second spot, which premiered on Thanksgiving and was directed by Jonathan Dayton and Valerie Faris, the husband/wife duo who helmed feature films such as Little Miss Sunshine as well as several music videos including Smashing Pumpkins’ “Tonight, Tonight.” The pitch itself is clever: famous machines looking for new, powerful machines that will make the world better. If we were to grade the effort, we’d have to say incomplete. What are these revolutionary machines? Do they look any different? How will they make the world a better place? Will they cost less than the retail price of an iPhone?

Regardless, sci-fi geeks across the country won’t be able to hide their vinegar strokes. Star Trek fanatics will appreciate a Data sighting. Props on including K.I.T.T. as well, but GE needs to follow up this style-over-substance spot with something concrete—a fridge, a washer, anything that isn’t swiped from an 80’s TV show. The knockoff Avicii soundtrack is pretty fresh, though. All that’s missing is some Hasselhoff. Credits after the jump.

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HBO Will Help You Insult Your Co-Workers this Holiday Season

If you believe in the wisdom of Love Actually, that lovely 2003 Christmas rom-com that Americans have been failing to re-create for a number of years now, you know that the holiday season is the perfect time to tell people how you really feel about them.

Luckily, with the gift of HBO series box-sets, BBDO NY is saying that you can finally express your feelings for casual work acquaintances. Think of the possibilities! You can give that self-absorbed whiny crybaby Girls. You can give that booze-hound who likes playing dress-up Boardwalk Empire. You can give that fist-pumping loudmouth douchebag with terrible taste Entourage. You can give that guy who keeps quoting Borat like it’s still funny Da Ali G Show. You can give that failed musician Flight of the Conchords. You can even give your office crush The Wire to let he or she know that you have immaculate taste in classic TV. Credits after the jump.

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