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Posts Tagged ‘David Lubars’

BBDO Brings More Funny to Foot Locker in Star-Studded Spot

BBDO’s solid streak for Foot Locker continues with a new spot promoting the chain’s annual “Week of Greatness” event, “the one time each year when the most premium kicks come out.”

Entitled “All Is Right,” this latest effort is part of the agency’s ongoing “Foot Locker Approved” campaign for the brand and features the talents of Kyrie IrvingMike Tyson, Evander Holyfield, Dennis Rodman, Brett Favre, Craig Sager, and Craig Sager‘s suits. Directed by Jim Jenkins“All Is Right” opens with Kyrie Irving stating that with Foot Locker’s “Week of Greatness” it “feels like all is right with the world.” Irving then daydreams about what else would happen if all were suddenly right with the world. This daydream sequence features all the aforementioned stars. We see a lot of ads here at AgencySpy that attempt to be funny. Most of them miss; a few elicit a chuckle or two. Few of them are as genuinely funny as the daydream segment in this spot. I won’t give away too much, but the part featuring Mike Tyson (almost always comedic gold) made me laugh out loud. If the whole spot ended there it would still be classic, but the portions featuring Dennis Rodman and Craig Sager are almost as funny. We hope BBDO continues to make laugh-worthy work for Foot Locker in the future. Credits after the jump. Read more

JWT NY Co-CCO MacDonald Heading to BBDO

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After spending the last 18 months as co-chief creative officer at JWT New York, Matt MacDonald has moved on as he’s joined up with David Lubars & Co. at BBDO to take on the role of ECD on AT&T. MacDonald joined JWT NY in spring 2012 as co-CCO alongside Ryan Kutscher (whose time at the agency came to an end earlier this year) and during his stay, he led creative on several campaigns for Macy’s including the “Yes, Virginia” holiday work as well as the “Nightlife Exchange” effort for Diageo. MacDonald is slated to officially assume his ECD post at BBDO, which we’ve been told is new as it covers all the creative duties BBDO handles  for AT&T, in January.

Along with adding MacDonald to the fold, BBDO is also shaking things up a bit in its Atlanta office as the agency is relocating New York ECD Wil Boudreau to the 404 to serve in the same role. As Atlanta ECD, a position he’ll assume next week, Boudreau, who has been with BBDO for nearly a quarter-century, will oversee the agency’s entire client roster — which includes REI and Florida Dept. of Citrus — save for AT&T (that’ll be MacDonald’s turf shortly, of course). Regarding AT&T, though,  Stephen McMennamy and Alex Russell, who specifically work on the account out of Atlanta, are now being promoted to SVPs/SCDs in said office “in recognition of the contributions they have made to that business.”

Haan Succeeds Kroening as ECD at BBDO Proximity Minneapolis

noelhaanBBDO Proximity Minneapolis has found a new executive creative director in veteran Chicago creative Noel Haan, who’s spent the last two years as an ECD heading up global creative for SC Johnson while at Ogilvy’s Windy City office. Haan succeeds longtime Minneapolis creative Brian Kroening, who’s spent the last several years as SVP/ECD at BBDO but has “left to pursue other interests.” This marks Haan’s second stint within the fold, as he originally spent a few years as GCD on Jim Beam among other clients while at Energy BBDO.  Says the new BBDO Minneapolis ECD in a statement, “I am very excited to be reunited with [BBDO North American CCO/chairman] David Lubars and to be coming back to a BBDO agency with so much positive momentum.  BBDO Minneapolis has been around for 80 years.  It’s my job to make the next decade just as memorable,”

BBDO’s Twin Cities operation currently works with a client roster including Skippy Peanut Butter, Berkshire Hathaway HomeServices and Hormel.

Wednesday Morning Stir

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-Publicis Groupe has reported a slight total revenue increase of three percent in Q3. link

-Speaking of Publicis and its new partner-in-crime Omnicom are set to talk turkey–specifically “integration”–this week. link

-The Brazilian creative industry has invaded NYC, using a hub in SoHo for a weeklong experiential event called “Be Brasil,” which touts the country’s creativity and innovation. Check out all the event details here.

-San Francisco-based, Dentsu owned ATTIK is ramping up its digital department by bringing on a handful of new staffers including digital creative director Balind Sieber, senior interactive producers Mark Campbell and Alex Lee Barlow, digital account supervisor Lauren Birnbaum, and senior digital account manager, Lana Chan.

-According to a Cologne University study, chewing popcorn in the theater makes moviegoers immune to advertising. What about Milk Duds? link; link

-The full jury lineups have been announced for the 2013 Eurobest awards, which takes place in Lisbon from Dec. 4-6. David Lubars and McCann Europe’s Matias Palm-Jensen are among the notable names serving as jury presidents. link

BBDO, Twix Encourage More Right Twix Vs. Left Twix Feuding

BBDO’s latest spot in its feudal Twix campaign, “Break Room,” continues to stoke the feud between left and right Twix.

In the spot, a worker in the left Twix factory wonders what a right Twix tastes like. As he takes a bite, a camera zooms in on him and a tube ejects him from the factory, presumably to the right Twix factory. Viewers are encouraged to “Try both. Pick a side.” I’d like to see a more in-depth discussion of the differences between the left and right Twix factories. Are the factory conditions really all that different? Is one more sanitary than the other? Who started this feud? Come on Twix, give us something to work with here.

This fight-stoking campaign seems flat out irresponsible. Why do you have to give us something to fight about, Twix? This could lead to ongoing feuds that rival the east coast vs. west coast battles of the 90s. Can’t we all just get along? Credits after the jump.  Read more

Michel Gondry Directs ‘Training Tracks’ for Gillette

To celebrate the end of NFL training camps and the start of the regular season, Gillette and BBDO NY released “Training Tracks” a music video using only the sounds of NFL players and other athletes training.

Who could pull of such an unusual, even avant-garde concept? Probably only Academy Award-winning director Michel Gondry. So that’s who they got. Gondry directs the spot, based on a track conceived by Phil Mossman of LCD Soundsystem fame. The “music experiment” was produced at the acclaimed Ocean Way Studios in Hollywood.

“Training Tracks” features NFL stars Champ Bailey, Kayvon Webster, BenJarvus Green-Ellis and Giovani Berard, as well as former Notre Dame offensive guard Mike Golic, Jr., all of whom participated in Gillette’s  “Built for Training” program this summer. You may not recognize all the athletes as they come into and out of focus, but the sounds they make work surprisingly well. The spot is also expertly shot (obviously) and a much-welcome departure from Gillette’s normal blase approach to advertising (or worse yet, that terrible Adrien Brody/Andre 3000/Gael García Bernal campaign). Let’s hope they continue putting out more interesting and unique (an overused word in the ad world for sure, but one that definitely applies here) work like this spot with new agency Grey in the future. Read more

GE Goes ‘Back to the Future’ for New Ad That Will Spawn Dozens of Similar Headlines

It seems like there’s an awful lot of Back to the Future nostalgia invading the Internet these days, with posts about the series on sites like Reddit leading to listicles about the trilogy on nostalgia-aggregators like Buzzfeed which then go viral on Facebook and eventually find themselves on large emails your mom sends to her friends and CC’s you on for some reason. And, what with it being 2013 and all,  where advertising campaigns are becoming increasingly informed by memes, we get GE and BBDO NY using the “1.21 gigawatts” thing to sell you technology or something. Where we’re going, we don’t need roads to perdition; we just fly there through space and time.

And yet, nostalgia has a way of endearing you to things in a way totally out of your control. Call it manipulation, call it “effective advertising” using one of the oldest tricks in the book. Any way or slice it, it’s hard as even a casual fan of the series not to get a little giddy when you see what are ostensibly Marty McFly’s Nikes pop out of a souped-up Delorean. While Pepperidge Farm dares us to remember a time when people died of dystentary and snakebites like in Oregon TrailBack to the Future‘s original audience has aged to the point where brands see the 1980s as a way to get consumers on board 30-something years later.

In fact, I hope this becomes a whole campaign where GE powers David Bowie‘s castle from LabyrinthE.T.‘s glowing finger, and the computer from Weird Science. And, though it wouldn’t make much sense, maybe Michael J. Fox could narrate those spots too. Maybe in another 30 years, GE will power the ships from Avatar and Robin Thicke can provide us with his own deep-voiced VO. Trust me, it will make sense by then. Credits after the jump.

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Stephen Curry Bests James Harden with Soulful Diss Track for Foot Locker

Here’s an update on the James Harden/Stephen Curry commercial-pretending-to-be-a-music-video we covered last week: while Harden may have uncorked his vocal cords first, Curry is back with an unsavory r&b diss track that has more blues than rhythm. Foot Locker and BBDO New York seem to be having some fun with this one, right down to the purposefully low-budget video effects. I’m not sure whose voice is worse, but both of them are really, really bad singers, and that makes this campaign all the better. A little tea with honey for next time, guys? Anyway, grab some earplugs and listen up.

Credits after the jump.

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James Harden Can Act for Foot Locker, But He Definitely Can’t Sing

Not only should you fear James Harden‘s beard, but now you should fear his voice, too. There’s a long history of athletes who want to be rappers/singers, and that history stars and ends with this awesomely terrible Deion Sanders single from 1994. Luckily, Harden’s leap into the music industry is all in good fun on behalf of Foot Locker. BBDO New York has been pumping out quality NBA-related spots for the brand in the past, and “Harden Soul” is no different. It’s crisp, funny, and capable of appreciating the offbeat moment of humor.

Basketball fans may also recognize sharpshooter Stephen Curry as the voice of reason, begging Harden to give up the strain on his vocal cords. But, as Harden says, “I just had the best year of my career, I gotta keep things fresh.” For those interested in things that are kept extra fresh, Foot Locker also released a full version of “Harden Soul” on Youtube (you can listen after the jump). Watch out for the lyrical genius of lines like, “I wear my shirt open/so you see my chest…I keep my stock open/so you can invest.” Almost worthy of a Grammy.

Credits after the jump.

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If This ‘It Can Wait’ Doc Doesn’t Help the Cause, We Don’t Know What Will

We figured we’d hold off on posting about this until this afternoon because it’s Friday and you might actually be able to view this in full, if you haven’t already, because it deserves to be.  Werner Herzog, the legendary director, writer and/or producer of a million projects including Grizzly Man during his 50-year career, has gone behind the camera once again for the above documentary, From One Second to the Next. This is the epic, poignant, sad and important extension of the ongoing “It Can Wait” PSA campaign initially launched by AT&T that has now been supported by the other major wireless carriers including Sprint, T-Mobile and Verizon.

Herzog, along with BBDO New York, continues to hammer the message home that texting while driving doesn’t shouldn’t mix via the tales of four different people who were affected by it on either end of the spectrum. Be safe this weekend and if you’d care to, take the “It Can Wait” pledge here. Credits after the jump.

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