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Posts Tagged ‘David Lubars’

James Harden Can Act for Foot Locker, But He Definitely Can’t Sing

Not only should you fear James Harden‘s beard, but now you should fear his voice, too. There’s a long history of athletes who want to be rappers/singers, and that history stars and ends with this awesomely terrible Deion Sanders single from 1994. Luckily, Harden’s leap into the music industry is all in good fun on behalf of Foot Locker. BBDO New York has been pumping out quality NBA-related spots for the brand in the past, and “Harden Soul” is no different. It’s crisp, funny, and capable of appreciating the offbeat moment of humor.

Basketball fans may also recognize sharpshooter Stephen Curry as the voice of reason, begging Harden to give up the strain on his vocal cords. But, as Harden says, “I just had the best year of my career, I gotta keep things fresh.” For those interested in things that are kept extra fresh, Foot Locker also released a full version of “Harden Soul” on Youtube (you can listen after the jump). Watch out for the lyrical genius of lines like, “I wear my shirt open/so you see my chest…I keep my stock open/so you can invest.” Almost worthy of a Grammy.

Credits after the jump.

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If This ‘It Can Wait’ Doc Doesn’t Help the Cause, We Don’t Know What Will

We figured we’d hold off on posting about this until this afternoon because it’s Friday and you might actually be able to view this in full, if you haven’t already, because it deserves to be.  Werner Herzog, the legendary director, writer and/or producer of a million projects including Grizzly Man during his 50-year career, has gone behind the camera once again for the above documentary, From One Second to the Next. This is the epic, poignant, sad and important extension of the ongoing “It Can Wait” PSA campaign initially launched by AT&T that has now been supported by the other major wireless carriers including Sprint, T-Mobile and Verizon.

Herzog, along with BBDO New York, continues to hammer the message home that texting while driving doesn’t shouldn’t mix via the tales of four different people who were affected by it on either end of the spectrum. Be safe this weekend and if you’d care to, take the “It Can Wait” pledge here. Credits after the jump.

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Blake Griffin Might Be a Product-Endorsing Robot

BBDO New York and Foot Locker know that Clippers forward/dunker Blake Griffin is a commercial machine – Subway, Kia, Jordan Brand to rattle off a few quickly. So for their latest joint venture, “The Endorser,” the creatives decided to physically hook up Griffin to a machine called The Endorser as if he were programmed to place products. For some Lob City support, Clippers point guard/whiner Chris Paul steps in as a foil to turn off the machine and show us the difference between Real Blake and Robot Blake.

The spot is another smart and self-aware sports bit that takes advantage of an athlete’s public persona through subversion. Griffin is usually stone-faced or arrogantly posturing on the court after huge dunks, but he’s built up a quiet niche as a funnyman on television. Just see this Grantland piece from March that discusses why Blake’s comedy is more complex than you might think. The only issue with Blake is overexposure, like, when his sponsorship brands debut separate commercials within the same week. His Jordan “Blake and Drain” spot, which alludes to MJ and Spike Lee ads from twenty years ago, is even better than the Footlocker commercial. And for that reason, “The Endorser” might get lost in the ever-expanding Blake Griffin commercial merry-go-round. Credits after the jump.

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Monday Morning Stir

-U.K.-based, CHI & Partners/GroupM joint venture m/SIX has opened up shop in NYC. The Big Apple branch of the media agency will be led by David Stopforth.

-The first batch of nine overall jury presidents have been announced for the next Eurobest fest, which will include BBDO chairman/CCO David Lubars, who will preside over the  Film, Print, Print & Poster Craft jury and the Integrated jury, and Pereira & O’Dell co-founder/CCO PJ Pereira, who will chair Branded Content & Entertainment. link

-Lionel Messi apparently shows his love for Tron in a new spot for Adidas (above). link

-Indie agency SelectNY has appointed Code and Theory alum Suzanne Hader as head of digital strategy for its New York office.

-Media/technology outfit Popsugar has hired Eileen Carty as VP of national sales.

-Orange County, CA-based agency Rauxa has appointed Jeff Nicosia as creative director.

Brandt Heads Back to BBDO NY

After less than a year away, Clemens Brandt has rejoined the fold at BBDO New York to serve as director of digital operations, reporting to director of integrated production Dave Rolfe and chairman/CCO, David Lubars. Last we heard, Brandt left BBDO last summer for a gig at B-Reel, specifically for the production company’s B-Reel Products division, where he served as executive producer in its New York office.

During his first stint at BBDO NY, which lasted approximately 18 months, the returning exec served as a VP/interactive executive producer on campaigns including the Will Arnett-starring holiday effort for AT&T and the Nokia Lumia 920. Prior to initially joining BBDO, Brandt served as an interactive producer at W+K London for three years.

We’ve been told that Brandt officially assumed his new role at BBDO NY this week and will now oversee the agency’s digital production, in-house digital studio (K5) and general BBDO digital operations. In a statement, Rolfe tells us, “We are very fortunate Clemens has returned. He’s the perfect guy to help steer our day-to-day approach toward better digital fluidity and integration. Connecting technology to idea and vice versa, getting the right teams in place and strengthening our digital production and tech staffing.”

Snickers Drops Down the Celebrity Hierarchy with Kenny G

Betty White, Joe Pesci, Robin Williams, and… Kenny G. Aside from picking the most odds-and-sods group of entertainers out there, Snickers and BBDO New York have a knack for choosing celebrities with just enough relevance for the “You’re not you when you’re hungry” campaign. The title for best Snickers jokester is a toss-up between White’s roughhousing football player and Pesci’s whiny wingman. The latest spot, “Cards,” won’t top its predecessors, mainly because Kenny G doesn’t speak throughout the whole clip, but you can always lose yourself in his patented melancholy saxophoning.

It’s strange to think that the first ad with White came out over three years ago, but these spots seem to have enough social support to keep on kicking, even as the celebrities get less celebratory. Maybe for the next one, BBDO could get all four celebs in one room at the same time – a group of hungry people who all need to eat Snickers. That way, we could get Pesci to look at Kenny G and unleash a “Who is this fuckin’ guy?” tirade. Everybody wins, even Kenny G, since he’d be in two commercials in the past decade instead of one. Credits after the jump.

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BBDO NY Takes Another ‘Great Ape Pledge’ with Help from Oscar-Winner

Another year, another round of PETA’s “Great Ape Pledge” PSA campaign which aims to bring awareness of the plight of primates that suffer physical/psychological abuse at the hands of the entertainment industry. BBDO New York, which has taken the “Pledge” before with its nifty auto-correct effort from two years ago, joins forces with PETA once again for the spot above, which also features VO services from Oscar-winner Adrien Brody and VFX/production work from The Mill. If you stick around for the end, you’ll see that no real ape was used in the above PSA, which reemphasizes PETA’s whole purpose for launching “The Great Ape Pledge” in the first place.

Instead, the parties involved hammer home the message that primates shouldn’t be used as actors by creating  a photo-real CG chimp that’s seemingly at its wit’s end. If the stark message touched a nerve or inspired you to pledge (it’s perhaps a bit more effective than auto-correct messaging), you can go here. Credits after the jump.

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AT&T Taps More Kids for Youthful Publicity, Adds Mother’s Day Theme to ‘It’s Not Complicated’

Let’s kill two birds, shall we? AT&T must really like little kids. First, we had the Beck Bennett commercials that ran incessantly during March Madness (and still run; check out the newest Mother’s Day-themed “It’s Not Complicated” clip from BBDO after the jump). Now, the telecom giant seems to think we want more, more, more. The latest work from Dallas-based multicultural agency Sanders\Wingo shows young’ns on their mobile devices, saying things like, “In my day…our connection was so slow, we had to take turns online.”

Some viewers may find this cute, others may find it scary, but as kids become more and more comfortable with the latest technology, these types of spots should become the norm. We already have videos of babies who can swipe a page on an iPad, but can’t turn the page in a book or magazine. Regardless, kids will always have to eat the trope-filled Brussels sprout before they get to use any of these devices, and that’s how we get the thirty-second “Veggies.”

Check out the second spot, “Haircut,” the aforementioned “It’s Not Complicated” Mother’s Day effort and credits for all after the jump.

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BBDO NY Resurrects Agent Smith for Latest GE Effort

Has it really been ten years since The Matrix: Revolutions tarnished the Wachowskis’epic saga? Time flies, but while we’d rather forget the third and final Matrix installment, we’re happy to once again see Hugo Weaving as the relentless Agent Smith, whose dapper yet menacing visage appears along with several doppelgangers in this latest effort from BBDO New York for GE called “Agent of Good.”

The spot, which was directed by David Gordon Green (Pineapple Express), debuted over the weekend and showcases GE’s industrial internet technology and how the corporate giant connecting its medical hardware to its software is benefiting hospitals–or something to that effect. Despite being a decade removed from the Matrix films, Weaving shows no signs of rust as he brings the snarl of his most iconic character to the most sterile of environments. Stick around for the final moments for your most obvious Matrix reference, minus Morpheus. Credits after the jump.

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Thursday Odds and Ends

-Hey, look, we were on to something with the LBi/MRY tips! Ten days ago, we posted this: “Anyways, back to LBi. Judging from today’s news, it appears tipsters were on to something regarding a merger, though it appears they were alluding to something albeit on a more local (NY) level. As recently as last Friday, we were getting tips like this: ‘Announcement is coming Feb 28th at Marquee NYC of the new agency rebrand. Unfortunately [there] is no rebrand. LBi NY is assuming the name of Mr Youth and LBi NY as you know it won’t exist anymore. CEO will be MRY’s Matt Britton and CCO will be Cedric Devitt, who will also see the other American offices. Judith Carr will be the office’s president. And since Razorfish and Digitas fall under Publicis like the new Mr Youth does, rumor has it that the new Mr Youth will be partnering with Digitas on future business.’” Anyhow, now AdAge has the “scoop” and clarification on the rather muddled matter.

-Talk about ballsy/awesome. VFX artist/designer Frank Jonen called out client Fitness SF, which allegedly stiffed him on payment, via a takeover of the latter’s own website. link

-RPA extends its “Honda Loves You Back” campaign for Valentine’s Day by teaming up with Honda Associates to respond in real-time to fans with a personalized valentine via Facebook, Twitter and Instagram.

-The AICP has launched its campaign film for the 2013 AICP Show (above), which features industry notables like Susan Credle, David Lubars and Tor Myhren revealing their reactions to a “booyah!” moment (here’s to you, ESPN’s Stuart Scott). You can also check out the AICP Next Awards film here.

-Former agency art director-turned-clothing designer Andrew “Atslopes” Thompson has paid tribute to Beyonce and Jay-Z on Valentine’s Day via new t-shirt/sweatshirt gear. link

-Publicis Groupe posted its 2012 results, which include 13.7 percent and 22.8 percent growth in revenue and net income, respectively. link

-Jeff Freedman, founder of Boston-based agency Small Army, offers some quick “relationship advice” on V-Day for clients, colleagues and marketers. link

-Contextual tech firm Vibrant Media welcomed former Undertone and Weather Channel exec James Coraci as VP of sales, Detroit.

-Culver City, CA-based agency Threshold Interactive claims to have orchestrated “the first brand represented rip of the now infamous Harlem Shake,” starring Herbie Hot Pocket. link; link

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