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Posts Tagged ‘David Morrison’

Sony Shows Off New 4K Ultra HD TV

To be fully experienced, this spot has to be watched at your nearest Sony Store or Magnolia Home Theater at Best Buy. That’s because it’s made specially for the 4K Ultra HD TV it advertises, which raises definition to four times that of a standard HD TV.

The ad still looks pretty on YouTube, with its New Zealand ocean setting, bright blue bird, and red-dressed woman. And it doesn’t hurt that filmmaker Garth Davis (a commercial director himself) narrates it all in his soothing Australian accent.

In addition to showcasing new HD technology, the ad features the largest asset ever made for TV: a random looming spaceship, created by VFX company MPC. Pretty sure Sony agreed to it just because they could.

“This is part of our Visionaries campaign for Sony,” 180LA creative director Dave Horton says. “The idea is to bring together two industry leaders to collaborate on a creation that brings Sony’s technology to life.” In this case, Garth Davis worked with Oscar-winning cinematographer Claudio Miranda (Life of Pi). I look forward to seeing who’s next. I watch almost nothing on TV, but this technology is tempting.

Credits after the jump

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Tuesday Odds and Ends

-Director Johnny Green has joined the roster of David Fincher and David Morrison‘s new commercial production entity, RESET. link

-Hollywood prodco Uber Content has opened up shop in New York, with Michael Lobikis serving as East Coast director of sales.

-Stefan Haverkamp and his students at Miami Ad School remember 9/11 with a crosswalk takeover in Williamsburg, SoHo and Financial District that displays the message, “Live for Today” (above).

-BBH co-namesake Sir John Hegarty will chair the Film, Print, Print & Poster Craft and Integrated juries at this year’s Eurobest festival, which takes place at the end of November. link

-Even Microsoft staffers prefer Google as a verb over Bing. link

-Speaking of Microsoft, the Redmond, WA giant plans to open 32 pop-up stores this fall that may possibly sell Surface RT tablets. link

-Draftfcb alum Bob Mallers “quietly” joined Energy BBDO as chief financial officer. link

-Digital strategist Paul Marobella has assumed the position of president at Euro RSCG Discovery. link

Monday Odds and Ends

-Seattle shop Wexley School for Girls named co-founders Cal McAllister and Ian Cohen as CEO and CCO, respectively. In addition, Todd Grant was promoted to ECD. From top to bottom (above) are McCallister and Cohen’s rather interesting headshots.

David Fincher, David Morrison, Guy Ritchie and Jonathan Glazer have launched content company, RESET. link

-Farmington, CT-based agency Keiler was named AOR for automotive care brand, Permatex.

-Well, here’s one way to leave an agency. link

-After five years spent at JWT Atlanta, Keith Jose has returned to GSD&M to assume the title of director of business development.

-A Techcrunch writer didn’t take too kindly to Chris Baker & Co’s “Unbaby” effort. link

-So, what’s Apple’s “biggest marketing secret?” link

-Director Jean Baptiste Leonetti signed to the roster of commercial prodco, Identity.

-W+K London discusses winning and losing pitches. link