-Mad Men creator Matthew Weiner somewhat explains the new season five promotional poster. link

-The IAB unveiled the winners of its first-ever “Mobile Rising Stars” competition. link

-Miami-based agency La Comunidad hired Sra Rushmore, Madrid alums Eduardo De La Herran and Munia Bilbao as interactive creative director and interactive copywriter, respectively. In addition, La Comunidad welcomed ex-Tiempo BBDO creative Jaume Leis as interactive art director.

-VML is collaborating with WPP sibling Y&R to launch full operations in Australia (Sydney, to be exact). link

-Will Brandadvisors’ new, cutesy JCPenney ads starring Ellen DeGeneres suffer from backlash? link

-If you need a branding 101 refresher on taglines, here’s one option. link

-Yum Brands CEO David Novak is ready to feed the world. link

-Just a friendly reminder that IHOP is once again celebrating National Pancake Day tomorrow with free food. link

-It’s that time of year again to take recruiting firm 24 Seven’s marketing salary/job satisfaction survey. link