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Posts Tagged ‘David Satterfield’

EVB Introduces Feline to Wearable Tech for 9Lives

EVB has launched a new digital campaign combining the Internet’s love of cats with the burgeoning phenomenon of wearable tech for cat food brand 9Lives.

In the trailer, EVB introduces Morris (the cat) to wearable tech, or, as his owner calls it “a face computer.” Morris seems pretty jazzed on the experience, impressed that it appears to know everything about him. It’s a bit on the cheesy side, but should appeal to cat lovers (and who else is watching an ad for cat food?). You can check out the trailer above, but for the complete interactive experience, including Easter eggs leading to 9Lives coupons and a Morris poster, head to the site. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

EVB Welcomes Pair of Senior Writers with ‘Star Wars’ References

kategettyhomeSan Francisco-based agency Evolution Bureau (or EVB if you will), which is perhaps still recovering from last Friday’s Ad Ghetto Bl0ck Party, has brought on a pair of senior writers in Kate Getty and David Satterfield. Normally, appointments like these might be relegated to the news roundups, but we got a little kick out of the Star Wars-referencing welcome memo sent to EVB staff last week announcing the pair’s arrival. But, as the EVB staffers who happen to be hardcore fans of George Lucas‘s brainchild have pointed out to the authors, the Star Wars quotes are from Episode III while the image toplining the memo is from Episode IV. Tsk tsk.

Anyhow, as elaborated upon below, Getty joins EVB after spending nearly four years as a senior copywriter at Draftfcb San Francisco while Satterfield worked as a copywriter at Boulder’s Made Movement prior to assuming his new role. Read on below for the somewhat colorful memo, complete with Luuuuuke:



Subject: You were the chosen ones! It was said that you would destroy the Sith, not join them.

 Heroes of The Confederacy! You may have noticed some new faces prairie dogging up from the cubes this week. That is because we have three new members of the EVB team! I know, right?!
Check out Senior Writer Kate Getty. She came to us all the way from across the street. Big fan of bow ties, Bourbon (she’s from Kentucky), and dancing, that Kate. In her own words:
Kate spent the past three-and-a-half years directly across the street at, working on Air New Zealand, Kikkoman, Dockers, Ooma, EA and Habitat for Humanity. She doesn’t smoke, but still met Hilldawgg on the corner last year, where they challenged each other to a dance fight. Before that she was working in Austin in the green sector at the social marketing agency, working on keeping the world beautiful and water around for a while longer. And before that, she got her start as a bartender at The Cock Pit (really), while working at The Butler Bros. (now Bogusky/Fearless Cottage’s storytelling partners, for the Crispin boys) to get her start, working on Livestrong and Sweet Leaf Tea. She’ll talk to you about: food, surfing, dancing, physics, and spirituality.

AICP Show Names Chair, Calls for Entries

It seems like only yesterday we were busy posting AICP Show promotional videos created by the students at the VCU Brandcenter. Alas, it’s already been a year since the school taught us surprising lessons about advertising history’s most famous artistic endeavors. Did you know that Leonardo da Vinci was the Richard Simmons of his time? What about the fact that the Eiffel Tower was actually constructed to represent a giant, metal dong? If these tales didn’t inspire us to “change the world” as advertisers, at least they doubled as awkward icebreakers at an industry networking event.

This time around, the AICP Show is once again calling that those clever scamps at the Brandcenter to continue the “All Art is Advertising” campaign, a nod to that fact that all award honorees get their independently produced commercials into the Museum of Modern Art’s Department of Film Collection. Above, we see how creativity has (or hasn’t) changed through history, from the Egyptians to the present day art director and copywriter duo. AICP also announced that the chairperson for the 21st installment of the awards show is Jackie Kelman Bisbee, founding partner and co-owner of  the venerable production company, Park Pictures.

Those interested in submitting their work can do so on AICP’s Show and Next Awards website from now through March 2. One more short, entry categories, and credits follow after the jump.


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AICP Case Studies Come to Thrilling Conclusion

The AICP Show & Next Awards is extending its entry deadline by one week to March 11. Along with the extension, the final installment of AICP’s “All Art is Advertising” is launching today, the fourth effort from the young creative minds at the VCU Brandcenter.

Past installments of the series touched on a variety of classic works of art that did a lot more than look pretty. From Leonardo’s “Vitruvian Man” fighting Italy’s obesity epidemic to Michelangelo’s Sistine Chapel painting revitalizing Catholicism throughout Europe to the Eiffel Tower helping France get its baby-making groove back, we’ve enjoyed the interesting insights from this video series.

This time around, the VCU Brandcenter argues that the first known artwork in history, the neolithic cave paintings, actually served as advertisements for a carnivorous diet. Apparently, cavemen were suffering from a vitamin deficiency due to their reliance on “gathering” in favor of “hunting.” After the cave paintings, nine out of 10 cavemen became self-described (huh?) carnivores. Yet again, advertising saves humanity. Credits after the jump.

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AICP #3: World’s Largest Phallic Symbol Helps France Regain Mojo

Here’s a look at the VCU Brandcenter students’ third “Art is Advertising” case study, which like Da Vinci and Michelangelo before it, supports the AICP’s call for entries launch. In this installment, we have France in 1886, which hadn’t won a war in 200 years, going 0-for-6, and thus earning the title of the least masculine country in the world.

So how does one go about getting its mojo/machismo back? By creating the world’s largest penis, of course. To bring the ladies back to France, the nation called upon Gustave Eiffel to create the most enormous phallic symbol to date, which we’ve of course come to know as the Eiffel Tower. After its erection, 80 percent of the world’s women found Paris to be the most romantic city ever and tourism by both men and women rose 1,000 percent. “That’s what we call an extra large success” as the video so wryly states. Ok, the cleverness has given way to a bit of juvenility, but we don’t mind…yet. View credits after the jump.

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