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Posts Tagged ‘David Sloan’

McKinney, Sennheiser Want You to ‘Let Your Ears Be Loved’

McKinney has launched a new campaign courting millenial ears for Sennheiser, focusing on the company’s Urbanite brand.

The campaign is centered around  series of videos featuring a man with a German accent in a Sennheiser Urbanite costume and a giant ear. Both the headphone costume and the giant ear (which weighs in at 200 pounds) were created by Legacy Effects. In the 90-second launch spot, the Urbanite-dressed man professes his love for ears, and things get a little creepy as he demonstrates the various ways he pleasures ears on the giant ear prop. He assures viewers that he will lavish just as much attention on their ears. Other spots, all of which are hosted at Sennheiser’s campaign landing page, see him singing to an ear and explaining that he’s often asked to leave public places.

Starting today, Sennheiser will also be giving away 1,000 “Golden Ears,” which they’ve hidden around New York City, “on 11”x17” posters hanging in record stores, restaurants, boutiques and other locations frequented by millennials.” Each poster contains a removable golden ear, which can be redeemed for a pair of Urbanites “at the Ear Love Palace, a pop-up experience store at 1 Rivington Street on the Lower East Side of Manhattan.” Participants can also visit http://sennheiser-urbanite.com and share one of the campaign videos using the hashtag #EarLove for clues on the whereabouts of the Golden Ears. So what is listening to music on Sennheiser Urbanite’s like? Stay with us after the jump to find out. Read more

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McKinney Channels Golden Girls for ESPN’s SEC Network

McKinney uses the song “Thank You For Being A Friend” (a cover of which is the theme song to the classic show Golden Girls) for a new campaign promoting the launch of ESPN’s SEC network for South Eastern Conference college sports, which launches August 14th.

The 30-second spot, “Animals,” features mascots from the conference, from Mississippi State’s “Bully” to Auburn’s “War Eagle” to Arkansas’ “Tusk.” It’s a simple approach, but between the loveable animal mascots and the Golden Girl nostalgia stoking musical selection, the spot is just plain likeable. And that’s coming from someone who couldn’t care less about college football. Stick around for credits after the jump. Read more

McKinney Sticks it to iPad, Kindle for Samsung Galaxy Pro

McKinney just launched a new campaign for Samsung’s Galaxy Pro series called “It Can Do That.” If that sounds a lot like Apple’s “There’s An App For That” 2009 campaign for the iPhone 3G, Samsung would probably welcome the comparison. Their 60-second television spot takes on Samsung’s competitors in a very direct way.

The first spot in the campaign — also called “It Can Do That” — showcases the Galaxy Pro’s multi-functional capabilities, while disgruntled users of the iPad and Kindle ask “It can do that?” They also take on a Microsoft Surface user, making fun of the fact that his “tablet” has a keyboard, battery dock and mouse. The spot concludes with the tagline, “The Next Big Thing Is Here.” While the approach borders on being a little smarmy and self-satisfied, it certainly does make the competition look bad by pointing out situations where Samsung’s product can do things that their competitors just can’t. You just have to wonder, and this always seems to be the problem with this kind of approach, if they could have pulled this off without making Samsung users seem kind of mean about it. Stick around for credits after the jump. Read more

ESPN, McKinney Debut Suggestive ‘Take It All In’ Campaign for SEC

Today, Southeastern Conference commissioner Mike Slive and ESPN senior vice president Justin Connolly debuted a new brand campaign celebrating the planned launch of the SEC Network. Both national television spots and previews of print ads “were revealed as part of a series of SEC Network programming announcements made at a press conference prior to the SEC football championship game at the Georgia Dome, in Atlanta.” The new campaign, developed along with North Carolina agency McKinney, is called ”Take It All In,” which may or may not be a reference to butt chugging.

The campaign includes “a series of print, TV and online ads that not only focus on the overarching SEC Network, but also on each of the 14 schools of the SEC.” The full “Take It All In” campaign will roll out next year, leading into the launch of the network in August.

The debut TV spot, called ““Not Just a Casual Fan” (which, come to think of it, would have made a better campaign title), can be viewed above. It, in Justin Connolly‘s words, ”bring fans the grandeur of the SEC in a celebratory, immersive and real way.” As the title of the spot suggests, it features die-hard fans both old and young, many of them ridiculously dressed. This is a solid tactic, since these are the kind of rabid SEC fans who might shell out for the new network. It’s just too bad they didn’t think of all the implications to their tagline/campaign title. Or maybe they did. Credits after the jump. Read more

VCU Students Ready to Start ‘Agency Fight’

Three guys from VCU Brandcenter, perhaps still reeling from the fact that VCU actually made it to the Final Four and lost (but probably not), are ready to see how agencies can hold their own when it comes to a fight. Yep, it’s “Agency Fight” and it all comes down to a click. The merry men behind this online effort, Schuyler Hunt, David Sloan and Bill Veasey, think that “this was a cool idea.” We think we’ve seen this type of thing before, but how about you, agency people?