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Posts Tagged ‘Davin Power’

Power to Replace Neinhaus at DigitasLBi/Team Sprint

davinpowerhomeThis little tidbit trickled into the tips box over the weekend and now, sources familiar with the matter confirm that Brian Nienhaus, who’s spent the last year as SVP/account management and Team Sprint relationship lead at DigitasLBi Chicago, will soon be leaving his post. From what we’ve been told by sources, Nienhaus is going to “explore other [opportunities] within agency and the broader holding company.”

As a result, he’ll be succeeded come mid-November by Davin Power, who has served as EVP/global client services director for nearly two years on SC Johnson at fellow Chicago-based agency, Energy BBDO. Power, a 20-year ad vet, has had fairly lengthy stints on the account management side at the likes of O&M New York, Havas Worldwide NY and Grey prior to joining . As for Nienhaus, the account exec had similar roles at similar notable agencies including Y&R, JWT, Grey SF and Cramer-Krasselt during his 25-year career.

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Toyota Development is Rather Bombastic, Fueled by Nazareth

There are industry secrets us laymen will always have questions about.  For filmmakers, how do you make it look like one actor is playing twins?  For McDonald’s employees, what exactly is in your special sauce?  And for laundresses, where the heck are all my socks?

I have to admit, how Toyota thermal tests their cars during development isn’t high on my list of curiosities.  Though I suppose it’s always good to know.   Aussie agency Publicis Mojo’s latest spot for Toyota shows a procession of cars on a track, in a giant warehouse, being alternately frozen and heat-blasted by machines resembling an X-treme carwash set-up.

“During development, we’ll thermal test a car to see how every part of it reacts when pushed to its limits,” says the Aussie voiceover.  ”It may seem excessive, but that’s how we test for quality.  That’s what makes it a Toyota.”

I often think of the Prius as the emblem of my generation: my parents were the first to baby-proof their houses, and my friends and I are the first to buy hybrid cars.  But, I wonder if the company is still fighting to recover from last year’s bad press amidst rumors of slipping standards and poor quality production. I get it, when we think Toyota, they want us to think quality, hence the technician in the Eskimo suit and vehicle-rotisserie. But, do they also want us to to think heavy metal because they are playing Nazareth in the background? Toyotas are sensible. They’re just not that rock and roll. Credits after the jump.

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