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Posts Tagged ‘Deb Boyda’

Deb Boyda Appointed as Razorfish’s Central Region President

3d4fe0dRazorfish has appointed Deb Boyda as president of its central region, based in Chicago, MediaPost reports.

Boyda will report directly to Razorfish North America CEO Shannon Denton in her new role, effective September 2nd. She will be responsible for overseeing profitablity and growth in the Chicago and Austin offices, as well as directing the region’s client base, which includes Kraft, Citi Retail Services and Car2Go.

Boyda arrives at Razorfish from Beam Global Spirits & Wine, where she served as vice president and general manager. During her three year stint at the company, she was responsible for marketing top Beam brands, including Skinnygirl, Courvoisier and Pinnacle. Prior to Beam, she served as president of brand group Interplay Ideas for almost four years and vice president, content for Miller Brewing Company for two. She last worked on the agency side as a managing partner of Ogivly & Mather from 2004-2006, where she led the team on Dove’s award-winning “Real Beauty” campaign. The Harvard graduate began her career at Euro RSCG, where she stayed for 13 years and worked her way up to managing partner before leaving to become senior vice president at Leo Burnett. Read more

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O&M Wins Out on Pinnacle Pitch

That didn’t take long. A few days after reporting that Beam narrowed its review down to Ogilvy, the Martin Agency and Deutsch New York, the corporation has declared O&M Chicago as its creative agency of record for its Pinnacle Vodka brand.

In a statement, Deb Boyda, GM for Beam’s Venture Category business, says, “We are excited to bring Ogilvy on board to our Beam Pinnacle family. Pinnacle’s classic unflavored vodka was the U.S. market’s fastest-growing non-flavored imported vodka in 2011. As we continue to pioneer some of the most exciting flavors in the vodka category, including the outstanding success of the Pinnacle line of Whipped dessert-flavored vodkas, we look forward to the creative contributions Ogilvy can make as our partner in growth.” Beam, if you need total recall, acquired Pinnacle back in May.