Where do good ideas, originality, innovation, etc. come from? That’s the question(s) that Razorfish and Microsoft are trying to answer with a short documentary series called “id3a01ogy,” which the parties involved are claiming is a celebration of “ideas” and creative thinking. Everyone from a Hollywood screenwriter/literary manager, to start-up company owners and educators weigh in on the matter and of course, there’s some promotion involved, specifically Microsoft Office for Mac 2011. This is just the teaser above, but as noted in the clip, Oct. 26 will bring the great reveal, or as the folks who pinged us about the project call it, “the full goodness.”

(h/t Dennis Liu)

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