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Posts Tagged ‘Derek Richmond’

Deutsch L.A. Quickly Finds Richmond’s Replacement

Well, that didn’t take long (though we’re assuming it probably did, technically speaking). Less than a week after we reported that Deutsch L.A. parted ways with director of digital production, Derek Richmond, the agency has quickly found his replacement in Pam Scheideler, who has spent the last 18 months as head of production and operations at Google Creative Lab.

Prior to joining up with GCL, Scheideler, as some of you may recall, served in a similar role for approximately the same amount of time as a director of digital production at JWT New York (she was eventually replaced by Suzanne Molinaro, who subsequently split for Deutsch NY after spending less than a year in the role). During her career, Scheideler also spent three years at CP+B, where she last served as VP/executive integrated producer, working with clients including Coke Zero, Microsoft, Burger King and was part of the team that picked up Titanium Lion in 2010 for the Best Buy “Twelpforce” effort.

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Richmond Out at Deutsch LA

Sources familiar with the matter confirm that Deutsch LA’s Derek Richmond is no longer with the agency. The now-former exec, who as we’ve pointed out in the past made his primetime debut on Full House back in the late ’80s, joined Deutsch’s L.A. office less than a year ago as SVP, director of digital production. We’ve been told that a replacement has not yet been named for Richmond, who prior to Deutsch held a similar role for approximately the same amount of time at 180LA, where he served as director of integrated production.

During his career, Richmond also spent over four years at Goodby, Silverstein & Partners, last serving as director of digital production.

One-Time ‘Full House’ Extra Lands Gig at Deutsch LA

Yeah, we’ll never let this go, but like we pointed out last year when he joined 180 LA and as you’ll see below, Derek Richmond was destined for some sort of stardom. Though his awe-inspiring moment on Full House never led to a career in Hollywood, Richmond has persevered in the ad/production biz for nearly two decades. Now, he’s landed a gig as director of digital production at Deutsch LA, which tells us that 14 of its last 16 creative hires have come from the digital side.

Richmond, as mentioned, joins from 180 LA, where he spent less than a year as director of integrated production. Prior to 180, Richmond spent four years at Goodby, Silverstein & Partners, where he served in the same role of director of digital production and picked up a Cannes Cyber Lion for the Sprint “Now Network” rebranding campaign. Along the way, he’s worked with other clients including Sony, Mitsubishi, Adobe and the NBA.

We Always Knew an Extra on ‘Full House’ Could Make It in This Biz

There’s nothing like D.J. introducing her pops, Danny Tanner, to bring back memories of those Friday nights we’d be rushing back on our bikes to watch ABC’s TGIF lineup in the late 80′s (props to you, Balki). Besides dating myself a bit, that young chap you see clapping for Bob Saget is none other than Derek Richmond, who was named director of integrated production at 180LA this week.

While we’re pretty sure his stirring Full House moment had plenty to do with his ad career, Richmond has some agency background on his resume, working as director of digital production at Goodby, Silverstein & Partners–where he spent over four years–and was a key part of the team that developed the “Now Network” rebranding effort for Sprint. Now at 180LA, Richmond will work alongside Peter Cline, head of production and managing partner. But can the new hire tell us what the hell happened to Dave Coulier?

Rich Silverstein Pledges ‘One Job for America’

In order to combat the staggering nine percent unemployment rate in the U.S., Rich Silverstein, co-namesake of Goodby, Silverstein & Partners along with his wife, Carla Emil, have pledged to create one new job, and they’ve encouraged other businesses to do the same.

By creating the “One Job for America” campaign, Silverstein and Emil are using social networking and word-of-mouth tactics to get other business to make a pledge and create one job to battle the dour economic situation. On the campaign’s website, businesses across the country can take the pledge by filling out a brief form. Later, companies will report to the campaign, detailing one job they created and who they hired.

In a blog on The Huffington Post today, Emil went into detail about “One Job for America,” saying, “It’s a leap of faith, I know. But if you do this and tell someone else about it and they do it too and so on who knows what we can accomplish. The spirit is to generate new jobs. We want companies to start hiring again. And we want people to be hopeful again.”

Credits follow after the jump.

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