PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Posts Tagged ‘Derrick Rose’

Derrick Rose Wears Headphones, Doesn’t Play Basketball for Skullcandy

How excited Skullcandy must have been.

In the battle of headphone brands, competing with the insanely popular Beats By Dre product line must have seemed like an impossible task. Marketshare was decreasing rapidly. What they needed was a miracle, the kind of great idea that can rocket their brand back into the competition. What they needed was a celebrity endorser big enough to compete with Dr. Dre but cheap enough that it didn’t totally break the bank. But who could that be? How can you get someone who’s universally respect and beloved at a reasonable price tag?

And then, it became clear. Derrick Rose, Bulls star point guard and Chicago’s most cherished native son, was on his way back from an entire year spent cheering from courtside after sustaining a devastating knee injury. The narrative was already being written by Adidas: Rose was back, and better than ever. The story was one of redemption; an opportunity to tell off the critics who felt he was sitting on the bench when he was well enough to be back on the court. “The Return” is what Adidas called it. Rose had the charisma, the talent, the credibility and, much to Skullcandy’s delight, a relatively reasonable price tag due to his year spent in street clothes. It must have sounded almost too perfect to Skullcandy’s marketing team. As preseason rumors spread this fall about Rose adding four inches to his vertical jump, fives must have been highed, glasses must have been clinked, and the familiar feeling of optimism must have crept its way back inside the Skullcandy offices.

I wonder who was watching the game, a late November Friday night as the Bulls faced the Portland Trailblazers. Who saw Rose pivot awkwardly on his knee while fighting for the ball, and limp gingerly toward the sidelines? Who had to make the mournful phone call when it was reported the star needed emergency knee surgery? Who first gasped when news broke on Twitter that, oh God, not again. Who remembers the studio, Gentleman Scholar, who wanted to use the above spot as their showpiece? Who can see a billboard on the Kennedy Expressway and thinks “Skullcandy!” instead of feeling a toxic mixture or sadness and frustration brought the reminder that another cold winter in Chicago would go bye without seeing #1 on the court?

Man, sucks to be them, huh? By the way, the song that plays in the background is “Back to Ballin’” by Wale. HA!  Credits after the jump.

Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Goodby Silverstein & Partners Ring in Holiday Season with ‘Jingle Hoops’ for NBA

Last year, Goodby Silverstein & Partners celebrated the holidays with their “BIG: Color” spot for the NBA, which they sometimes refer to as “Carol of the Balls” (sounds a bit gross to me.) Following on the success of that spot, the agency has put together another NBA Christmas carol for hoops fans, this time taking on the ubiquitous Christmas song known variously as “Jingle Bells” and “One-Horse Open Sleigh.”

The spot, “Jingle Hoops,” (the folks over at Goodby are undoubtedly referring to it as “Jingle Balls”) features five of today’s biggest NBA stars – Derrick RoseKevin DurantStephen CurryJames HardenSteve Nash and LeBron James – wearing Special Edition Christmas Day Uniforms and shooting hoops rigged with jingle bells, to a certain famous Christmas tune. Since the song normally ends with a shout of “Hey,” they had LeBron finish things out with an enthusiastic dunk. It’s a simple idea, well executed (personally I think they did a better job than with “Carol of the Bells” last year), that I imagine most NBA fans can appreciate.

Personally, I think it’s a bit early for Christmas/holiday stuff (Can we please wait until Thanksgiving?), but that’s a losing argument since the entire world has decided that November 1st (and sometimes earlier) is the proper time to start the winter holiday onslaught. Given that, the song choice is kind of appropriate, since “One-Horse Open Sleigh” was originally composed for Thanksgiving.

The Special Edition Christmas Day Uniforms are part of the Adidas Winter Court collection and will be worn by NBA players exclusively during Christmas Day games. Interested parties can purchase the uniforms online at the NBA store. Credits after the jump. Read more

Adidas, Dwight Howard Go One-on-One with Manila for ‘Signature Shots’

After all of the recent Derrick Rose Basketball is Everything TV play, let’s not forget that Adidas’ slim basketball holdings do include the mercurial superstar-child, Dwight Howard. TBWA\Singapore and Dwight teamed for a new international spot way east of America, where 180LA handles domestic duty. The Phillipines is thoroughly obsessed with basketball, and Howard’s Houston Rockets recently traveled to Manila for some preseason play and NBA global brand-building. Adidas wisely used the setting for some brand-building of their own. And as a result, here is the one-and-a-half minute intro video for Signature Shots.

Instead of receiving handwritten autographs from Dwight, fans were able to play him one-on-one as a machine captured their movement on the court and translated that into a unique signature that could be printed onto merchandise. I’m all for the riff on standard sit-and-sign celebrity sessions, even if some of the signatures look like seismograph scribbles, but this spot just feels underwhelming. The clip starts off with some promising B-roll footage of Manila and it’s young hoopsters.

However, all of the vibrant colors and sounds of the city are soon replaced by action shots of machines printing the movement signatures and Dwight playing one-on-one. Rather than wash out all of the sensory details with some techno track, Adidas and TBWA would’ve been wiser to let Manila create its own soundtrack. Watching a printer spit out signed memorabilia is just time wasted. There was a missed opportunity here to create a commercial worthy of Manila’s love for basketball. There will be more opportunities in the future, but Adidas will have to wait. Credits after the jump.

Read more

Monday Morning Stir

-GroupM president Dominic Proctor weighs in on the Omnicom-Publicis union. Read statement in full after the jump.

-Forbes wonders if the big merger is a sign of strength or weakness. link

-MDC Partners is thinking smaller on the M&A front moving forward. link

-Digiday has unveiled its new site design. link

-Well, the latest Adidas/Derrick Rose teamup above makes us anxious to see the Chicago Bulls star finally return next season. link

-Patrick O’Brien, who’s worked with the likes of Commonwealth/McCann and Goodby, has joined Yessian Music’s Detroit studio as a producer.

Read more

Wednesday Morning Stir


-Following a pitch, Sunglass Hut owner/Ray-Ban manufacturer Luxottica has tapped Omnicom Media Group to handle its global media buying/planning biz. link

-While we’re on the tip, Santa Monica-based media agency Mercury Media has appointed former REVShare exec Michael Montgomery to serve as its VP of business development.

-Above, you can watch a little sizzle reel from Hollywood, CA-based prodco Troika, which is touting its rebranding of a French-Canadian network dubbed “V.” link

-Speaking of L.A. production companies, Caviar, which recently gave us this uplifting Derrick Rose comeback spot for Adidas, has signed on to co-produce Lars Von Trier‘s next flick, Nymphomaniac.

-Here’s our last Spikes Asia-related note of the week. The festival has picked P&G Asia as its Advertiser of the Year. link

-Apparently, Apple’s win over Samsung has resulted in a dump of the latter’s smartphones. link

Derrick Rose Returns From Injury in Adidas Spot

Though they struggled through injury during most of the 2011-12 NBA season, the Chicago Bulls had a very positive outlook at the beginning of the post-season in late April. After all, the team’s star and best player, Derrick Rose, had just returned to the team after a series of afflictions had kept him sidelined for a good chunk of the year. Rose was looking in prime condition, and the Bulls had the NBA Championship in their sights.

But, we all know what happened next. With the Bulls comfortably ahead of the 76ers in the waning minutes of their first playoff game, Rose went down with a season-ending ACL tear. Some blamed Bulls coach Tom Thibodeau for leaving his star in the game too long. Some blamed Rose himself for taking too many risks while still recovering from injury. Some, like Nike designer Jason Petrie, famously blamed Rose’s choice of shoe sponsor for the injury. (#shouldasignedwithNike) In any case, as the following photo shows, it was very, very sad.

But, Adidas is getting everyone’s hopes with a new spot from (we think) from 180 LA Caviar and director (not to mention 180LA alum) Amir Farhang. “The Return of Derrick Rose” helps confirm what some are reporting: D-Rose’s rehabilitation is ahead of schedule. With Chicago’s “bench mob” broken up by trades, we’ll need Derrick Rose for as much as possible if we hope to make it to the playoffs. Without him, there’s basically no chance in hell for this team. It’s the truth, and hopefully, Adidas is being honest with us as well.

Oh, and in case you’re wondering, #thereturn is currently blowing up on the Twitterz. Production credits after the jump.

Read more

Adidas Unleashes Doll-Sized D-Rose, Dwight Howard on Shanghai

China: A distant land where Derrick Rose can still walk and Dwight Howard plays with a smile on his face.

In a new Adidas spot for the Chinese market, TWBA Shanghai and production company Six Toes Shanghai release dolls of the Bulls and Magic basketball stars from behind a storefront window, allowing the pint-sized ballers to do b-ball battle against an awfully frightening looking dog. Supported by jaw-dropping animation from Pixomondo Studios, where 12 different artists added 2D, 3D, and cell animation, the spot publicizes a current promotional deal in China, which offers customers with a free figurine of NBA players with select purchases.

If you notice, this spot looks fairly reminiscent of Nike’s Li’l Penny campaign from the 90s (which is among my favorites of all time) but it’s probably not a coincidence. After all, those Li’l Penny spots made Anfernee Hardaway‘s Nike basketball kicks the second best-selling signature line in history, behind only Michael Jordan‘s. What I’m trying to say is, bring Li’l Penny back to the States! That, or someone from China needs to send me a Derrick Rose action figure right away.

Visit the campaign’s website here and view credits after the jump.

Read more

Wednesday Odds and Ends

-Former Apple design director and Method co-founder Mike Abbink has returned to Wolff Olins to serve as creative director in its New York office.

-Nike is none too pleased with Reebok already selling Tim Tebow Jets jerseys. link

-Meanwhile, Houston Texans running back Arian Foster has joined the likes of Tom Brady and Cam Newton as pro athlete endorsers for Under Armour. link

-What do Katy Perry, Derrick Rose and Lionel Messi all have in common? Well, they’re still “all in” for Adidas (above).

-R/GA has teamed up with flavoring/dining brand Lawry’s to let moms “dinnertise” to their kids. link

-JetBlue insists its brand is merely “tarnished, not destroyed” following the mental collapse of one of its captains this week. link

-St. Louis-based shop Boxing Clever promoted Jim Harper to partner.

-PA-based digital creative boutique Neo-Pangea helps NatGeo herald the Titanic disaster’s 100th anniversary with a site and gaming experience. link

-If you dig this 5.9 second clip that’s part of a contest from BMW USA, feel free to “Like” on Facebook of give it a “thumbs up” on YouTube. link; link

-Just For Men is serving as the first-ever sponsor of the NHL playoff-themed “Beard-a-Thon” program. Seems like an apt choice. link

-The 4A’s teamed up with Arnold to launch a new web-based video platform aimed at young adults called Open Advertising. link

 

Google, TNT Welcome Back the NBA with New Spots

On Christmas Day, the NBA returned after a 5-month lockout put the entire 2011-2012 season in jeopardy. The league’s shortened 66-game season kicked off with some very exciting games on Sunday which included a Chicago Bulls last-second come-from-behind win at the L.A. Lakers, perennial losers the L.A. Clippers looking unstoppable with the addition of point guard Chris Paul, and the Miami Heat avenging last season’s championship series by drowning the Dallas Mavericks. Also, we had Kevin Durant‘s disgusting shoes for some reason.

Of course, advertisers couldn’t be happier that America’s second most-popular professional sports league is back. Aside from media buyers rejoicing that prime time sports will continue well into 2012 after the NFL season comes to a close, creative types are giving a nod to the NBA. Above, NBA commentators Bill Walton, Steve Kerr, Kenny Smith, Spero Dedes and Jon Berry star in a new spot for Google+ from GS+P. The spot is one of three highlighting Google+’s “Hangouts” feature (the other two were created internally by Google Creative Labs), a critically adored but oft-ignored feature of the social network that has lost considerable buzz since its launch five months ago. Aside from the “Big Red-Head” and his buddies doing a very nice job commenting on an backyard game of hoops, the campaign features a spot that uses “Hangouts” to watch the Muppets rock out to David Bowie and Queen’s classic collaboration, “Under Pressure.” Like The Muppets (currently in theaters), it’s well-worth a viewing.

Also, we would be remiss not to give some mention to TNT’s epic opening day promo, “Forever,” which was directed by Sedna Films’ Drew Watkins. The above spot delighted NBA fans across the county (Kiran and I included) by pairing today’s superstars with legends of the game. Above, you’ll see the impossible become a reality, including Magic Johnson and Kobe Bryant running out on court together, Brandon Jennings playing alongside Kareem Abdul-Jabbar, and Michael Jordan fist-bumping Derrick Rose to Drew Holcomb and the Neighbors’ track “Live Forever.” Considering how upset and jaded NBA fans got over the course of the lockout, it’s stunning that TNT of all things was able to remind us why we love this game so much.

The Bulls’ Greatest Star Since Jordan Shows Off for Adidas

Now that he’s shared the spotlight with fellow pro hoopster Dwight Howard, Chicago Bulls star Derrick Rose is ready for his own moment in the sun in a campaign from 180LA and Imperial Woodpecker co-founder/director Stacy Wall. Here, Rose is promoting the adiZero Rose 2 line while also pretending that he’s in Pamplona (yes, it was actually shot in Madrid, so there’s your authenticity}. We assume Rose is still peeved about losing to the Heat last year so he gets to show off his skills on the sandiest of courts and even the matadors are shocked and awed. Enjoy.

NEXT PAGE >>