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Posts Tagged ‘Derrick Rose’

Tuesday Morning Stir

-EgyptAir chose New York-based firm Global Advertising Strategies as its AOR.

-iPad version 2.0 is expected to be released in April. link

-Sir Martin Sorrell talks Taxi. link

-Dominos’ recipe revamp has helped the pizza chain rebound. link

-Chicago Bulls star Derrick Rose does the funny in ESPN’s latest RV ad to promote its NBA coverage. link

180LA Steers Adidas Campaign into the Fast Lane

A few weeks ago, Adidas and 180LA turned heads with a decidedly strange music video for “Fast Don’t Lie,” the anthem for its new basketball campaign. Featuring NBA stars Derrick Rose and Dwight Howard along with comedian Ken Jeong moonlighting as nutty rich tycoon “Slim Chin,” we had a feeling we weren’t seeing the last of the trio (or Jeong’s pet cheetah).

As it turns out, Adidas and has an entire YouTube channel dedicated to the misadventures of Slim Chin and his lightning-fast, musically inclined athletic friends. Along with the videos, there’s an interactive portion (co-created with 180 Amsterdam) where fans can step into Derrick Rose’s Adidas kicks to drive to the hoop on Slim Chin’s own lavish court, performing aerial dunking maneuvers from an interactive, first-person perspective.

180LA copywriter Eric Helin says the campaign uses Jeong’s popularity to “grab basketball crazed kids attention.” While stars like Rose and Howard can probably do that on their own, watching Ken Jeong ride a jet-ski around his massive pool is pretty hard for anyone to ignore.

Full credits for the spots after the jump.

More:Adidas Uses NBA Talent for Bizarre ‘Fast Don’t Lie’ Slow Jam

Read more

NBA 2K11: As Good As the ’95-96 Bulls

Andre Iguodala, Rajon Rondo, Derrick Rose, Josh Smith and Russell Westbrook are back in this new spot for NBA 2K11 from 72andSunny, Robot Films and director Chris Robinson (yeah, we’re hyped for the NBA season to start, so sue us). Since our last encounter with these pro ballers, they’ve moved on from idolizing Michael Jordan but are still fixated on the Chicago Bulls of old.

The first spot was funny and the athletes did a great job with their acting skills as they also did in this spot so why not keep it going?

More: Halo: Reach vs. Halo 3: Does It Measure Up?

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