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Posts Tagged ‘Derrick Rose’

Deutsch Adds Yet More Creatives…This Time Going Back to Cali

What would a week be without another Deutsch creative hire announce? The agency has now brought on more creatives in its Los Angeles office to work on the Volkswagen account (are they building some sort of mothership with the biz?) with the hiring of Erwin Federizo and Eric Helin (l-r) as associate creative directors. The duo has been working together since 2008 while at 180LA and while at said agency, worked on campaigns including the Adidas “Fast Don’t Lie” campaign starring hoopsters Dwight Howard, Derrick Rose and comedian Ken Jeong.

If you’re looking for resume, Federizo and Helin both spent time at Wongdoody, now WDCW of course, but also count stints at RPA and TBWA\Chiat\Day on their resume.

Sid Lee Goes ‘All In’ For Adidas’s Biggest Marketing Campaign Ever

As we briefly mentioned in the Monday news roundup, Sid Lee has officially launched its new marketing campaign for Adidas, billed as the brand’s “biggest. ever.” Starring a cavalcade of sports and music figures ranging from Chicago Bulls guard (and potential MVP) Derrick Rose to Katy Perry, the TV/print/online effort bears the slogan “all adidas” and looks to be the brand’s way of establishing itself in a world where Nike still reigns supreme. If anyone can help do that, it has to be the singer of “I Kissed a Girl.” The spot above broke today and basically ties in all of the adidas spokespeople.

We’re not sure if this will write the brand’s future, but the anthemic approach doesn’t necessarily hurt (nor does the “Civilization” tune from Justice). And at the least, it shows Sid Lee can come up with something more ambitious than Star Wars tie-ins (not that there’s anything wrong with that).  We know you’re totally stoked to see some A-roll Perry footage from the effort, so check it out as well as credits after the jump. You can view much more content at the Adidas YouTube channel.

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Allstate Takes Shots at ‘Decision’ of Famous State Farm Pitchman

It’s hard to believe that it’s almost been eight months since LeBron James participated in one of the most tasteless media stunts in professional sports history. It still feels like yesterday when almost anyone outside of Miami would tell you that they were no longer a fan of James and would spend the 2010-11 NBA season rooting against the Heat.

Outside of Cleveland and New York, the team that felt the most snubbed by James’ decision was the Chicago Bulls. Most NBA analysts believed that Chicago would be the wisest decision James could make, and the team was stacked with the kind young talent that could hang banners in the United Center next to Michael Jordan’s squads of the 90s. So now, with the NBA playoff run turning into full gear after the All-Star break, Derrick Rose has led the Bulls to third place in the Eastern Conference, right behind the Heat. So, Chicago is going to start upping this rivalry with Miami, and Windy City-based Allstate, with the help of its agency Leo Burnett, has been calling out James–who’s endorsed rival State Farm, of course–for his silly decision.

As actor Dennis Haysbert says, Allstate is “from Chicagoland, for Chicagoland” as the company is offering lower rates to Chicago drivers. Basically, a car insurance company has more integrity than LeBron James, and Allstate isn’t afraid to say it.

Dwight Howard, Derrick Rose Get Animated for Adidas

My, how the 180 LA’s “Fast Don’t Lie” campaign for Adidas has grown since the days when we were just getting acquainted to Slim Chin, his Benjamin pile and his pet cheetah.

This time around, Adidas is losing the Ken Jeong cameo and turning to the folks at Stardust to create animated shorts of the campaign’s protagonists, Orlando Magic center Dwight Howard and Chicago Bulls point guard Derrick Rose. The two new spots, directed by Stardust’s Jake Banks and inspired by techniques used on A-Ha’s breakthrough music video for “Take on Me,” find the two NBA All-Stars immersed in a mix of cell animation and live-action footage.

With the way Rose and Howard have been playing this season, both leading their teams into playoff contention with currently the 3rd and 4th respectively ranked clubs in the Eastern Conference, it’s clear Adidas made the right call when deciding which young athletes it would sign to its roster. And, considering Howard’s big personality on and off the court and Rose’s potential to take the Bulls back to their former glory, these two twenty-somethings have the star power to keep the brand’s basketball line competitive for years to come.

Tuesday Morning Stir

-EgyptAir chose New York-based firm Global Advertising Strategies as its AOR.

-iPad version 2.0 is expected to be released in April. link

-Sir Martin Sorrell talks Taxi. link

-Dominos’ recipe revamp has helped the pizza chain rebound. link

-Chicago Bulls star Derrick Rose does the funny in ESPN’s latest RV ad to promote its NBA coverage. link

180LA Steers Adidas Campaign into the Fast Lane

A few weeks ago, Adidas and 180LA turned heads with a decidedly strange music video for “Fast Don’t Lie,” the anthem for its new basketball campaign. Featuring NBA stars Derrick Rose and Dwight Howard along with comedian Ken Jeong moonlighting as nutty rich tycoon “Slim Chin,” we had a feeling we weren’t seeing the last of the trio (or Jeong’s pet cheetah).

As it turns out, Adidas and has an entire YouTube channel dedicated to the misadventures of Slim Chin and his lightning-fast, musically inclined athletic friends. Along with the videos, there’s an interactive portion (co-created with 180 Amsterdam) where fans can step into Derrick Rose’s Adidas kicks to drive to the hoop on Slim Chin’s own lavish court, performing aerial dunking maneuvers from an interactive, first-person perspective.

180LA copywriter Eric Helin says the campaign uses Jeong’s popularity to “grab basketball crazed kids attention.” While stars like Rose and Howard can probably do that on their own, watching Ken Jeong ride a jet-ski around his massive pool is pretty hard for anyone to ignore.

Full credits for the spots after the jump.

More:Adidas Uses NBA Talent for Bizarre ‘Fast Don’t Lie’ Slow Jam

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NBA 2K11: As Good As the ’95-96 Bulls

Andre Iguodala, Rajon Rondo, Derrick Rose, Josh Smith and Russell Westbrook are back in this new spot for NBA 2K11 from 72andSunny, Robot Films and director Chris Robinson (yeah, we’re hyped for the NBA season to start, so sue us). Since our last encounter with these pro ballers, they’ve moved on from idolizing Michael Jordan but are still fixated on the Chicago Bulls of old.

The first spot was funny and the athletes did a great job with their acting skills as they also did in this spot so why not keep it going?

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