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Posts Tagged ‘Devin Gillespie’

W+K, Sony Focus on the Products

Wieden+Kennedy’s latest spot for Sony, titled “Script to Screen,” has already earned more than a million YouTube views since its debut this weekend. But it’s new to us, and it’s the opening of the Fall edition of the brand’s ongoing “Be Moved” campaign, which started during the Golden Globes in January and continued in February with a profile of the New Jersey man behind “the world’s largest model railroad.

“Script to Screen” is a bit less…quirky than that offering:

In case you missed it, the point is that Sony doesn’t just make movies, music and games — they also make the tools.

Since this work is all about the products, we have two product-specific spots after the jump.

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Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

W+K Promotes Sony’s Waterproof Phone with Underwater Apps

W+K worked with Sony and development partners Motim and SoftFacade to create a series of apps promoting the Xperia Z1S’ waterproof technology.

Several of the apps, including “Goldie” (featured above), “Plantimal,” “Photo Lab,” and “Sink Sunk,” are designed to be used underwater. As you might have imagined, “Goldie” is an on-screen goldfish. When submerged in water, the fish swims around contentedly, but if you remove your phone from the water he flops around, gasping for breath. It’s a clever little diversion, which can demonstrate the phones’ capabilities for a few minutes, although Sony recommends users don’t submerge their Xperia Z1S for more than a half hour. “Plantimal” offers up a cross between an underwater plant and animal, which is happier with larger amounts of water. “Sink Sunk” is perhaps the most reusable of the apps, offering up a submarine game you can play in your sink or kiddie pool (as demonstrated in the video), while “Photo Lab” lets you develop photos underwater.

There are also a pair of apps, “Little Umbrella” and “Rainy-oke” designed for use with precipitation. Stick around for “Sink Sunk” and “Rainy-oke,” along with credits, after the jump. Read more

W+K Portland Unveils ‘Join Together’ Follow-Up Called, Yes, ‘Separate Together’

Last month, W+K Portland launched the “Be Moved” brand campaign for Sony with the broadcast spot “Join Together.” Yesterday, W+K revealed the follow-up, the four minute (and change) documentary, “Separate Together.”

“Separate Together” brings together Bruce Zaccagnino, the creator of Northlandz, the world’s largest model railroad located in Flemington, New Jersey, and Matt Albanese, a photographer who specializes in miniatures. The documentary takes place within Northlandz’s “52,000 square foot exhibit space featuring dozens of tiny towns, three-story papier-mâché mountains and hundreds of toy trains snaking through a warren of tunnels, past tiny windmills and over bridges made from thousands of toothpicks.” Albanese captures Northlandz in a unique way, utilizing the Sony QX100′s ability to fit into tight spaces to capture unique shots that wouldn’t have been possible with other cameras. It’s a great way to show off the QX100′s unique capabilities in fun, charming way.

The documentary is accompanied by an experience site which lets you explore Northlands from the unique vantage points available with the QX100, letting viewers zoom in on different areas and take their own shots, which they can then share on social media. It’s a great extension, and a fun way to explore the charm of Norhtlandz without having to make the schlep to Jersey. Stick around for credits and “Join Together” after the jump. Read more

W+K, Dodge Reveal a Couple More Dart ‘How-to’s’

Four months since the debut “How to Change Cars Forever,” WK’s Portland’s first spot for the Dodge Dart, it’s clear the campaign is now kicking it into high-gear with phase two.

When we first posted the debut spot back in July, there was quite a discussion going on in our comments section. It’s become par for the course here: We post new work from W+K, and the comments explode with people saying it’s not as good as Wieden’s past work or, if someone likes it, it’s because her or she must some sort of W+K fanboy. It’s a testament to W+K’s amazing portfolio they’ve built throughout the years. We expect this agency to blow our mind with every campaign, and we’re quick to complain when it doesn’t.

While this Dodge Dart maybe didn’t completely turn my world upside down with the first spot, it’s definitely grown on me. Despite the fact that it seems to run during every commercial break of an NFL telecast, when I hear the familiar bassline of Kanye West/Jay-Z‘s “No Church in the Wild,” I find myself always completely absorbed in the spot, guessing what aspect of the Dodge Dart will be presented next.

These two new spots, “Interior” and “Unsafe,” take the same formula and condense it into 30-second slices of sensory overload. Perhaps its reflective of the over-caffeniated environment of the W+K Portland office? In any case, the rapid-fire narrative of the Dart’s features really does make the car look like it is far more technologically advanced than any of its competitors. If you’re wondering how to make TV spots dazzle and sell simultaneously, well, it’s just this easy. Credits after the jump.

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Cutwater, Corddry Try to Bring Brotherhood Back to Gaming

Cutwater SF presents these new “viral” videos starring Hot Tub Time Machine‘s Rob Corddry for Ubisoft’s Assassin’s Creed: Brotherhood- the latest addition to the developer’s franchise.

The spots directed by Station Film’s Harold Einstein mark a notable departure from the usual clip-filled Assassin’s Creed promos and since competitive gamers usually bicker regardless of the what they’re playing, it was a good strategy by Cutwater to exploit that human truth. Corddry, sporting a Peter Brady wig to go along with his patented funny asshole attitude,  attempts an open dialogue with his buddies above.  The Youtube channel that was created for the promotion of Brotherhood basically serves as the hub of the campaign. You can view more clips and credits after the jump.

More: Cutwater Takes Cue from Chris Nolan in Shaun White Game Promo

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