Wieden+Kennedy’s latest spot for Sony, titled “Script to Screen,” has already earned more than a million YouTube views since its debut this weekend. But it’s new to us, and it’s the opening of the Fall edition of the brand’s ongoing “Be Moved” campaign, which started during the Golden Globes in January and continued in February with a profile of the New Jersey man behind “the world’s largest model railroad.”
“Script to Screen” is a bit less…quirky than that offering:
In case you missed it, the point is that Sony doesn’t just make movies, music and games — they also make the tools.
Since this work is all about the products, we have two product-specific spots after the jump.