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Posts Tagged ‘Dexton Deboree’

Duncan/Channon Celebrates Summer for Tahoe South

With summer still a month away, Duncan/Channon is rolling out a campaign celebrating the hottest season for Tahoe South.

The new campaign, “Team Summer” kicks off today with a 30-second broadcast spot and digital campaign, with OOH components rolling out in June. “Summer Rules Your Face,” the 30-second broadcast spot, gets a bit silly, as you might expect from the trying too hard to be cool title. That about sums up the approach of the spot actually, which lists all the reasons summer is the best. The spot was shot in Tahoe South with locals, and will be broadcast “on Comedy Central, Bravo, FX, E!, Discovery, and TBS in Northern California as well as on Comcast Sports during broadcasts of A’s and Giants games.”

Duncan/Channon’s digital and print campaign “celebrates all the wonderful things Tahoe South offers seasonally by establishing personalities for the seasons.” The digital component pits the seasons and their loyalists against each other on the campaign’s website. “As we all know,” the site’s copy reads, “the world is made up of two kinds of people: those who play for #teamsummer and those on the roster of #teamwinter,” completely ignoring half of the seasons for some reason. Stick around for credits after the jump. Read more

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Wednesday Morning Stir

-Bi-coastal creative production studio Stardust announced that Dexton Deboree, current managing director and alum of Psyop, joined forces with FUEL founder Seth Epstein to buy Stardust Studios.

-Our bud Rich Siegel laments the loss of the Christmas bonus. link

-Yankees reliever Mariano Rivera comes off his ACL tear to promote, yes, a Yankees fragrance. The clip above comes to us courtesy of Duncan Bird, CD of The Cloudbreak Group and director Stefan Haverkamp.

-Wanna see some 2012 Advertising Hall of Achievement pics? link

-Is it that time already? Dubai Lynx 2013 delegate registration is now open. link

-Oh, apparently Facebook is using your digits to sell ads. link

Wednesday Odds and Ends

-Sir Martin Sorrell finds the controversy about his pretty sizable pay package “deeply disturbing.” link; link

-So, what do you think about Twitter’s textless, bird-centric re-branding? link

-L.A.-based prodco Wondros signed veteran commercial/music video/TV director Peter Care to its roster.

-Speaking of directors, Rob Schrab, who co-created The Sarah Silverman Program, has signed with production company Paydirt for commercial representation in the U.S., U.K. and Japan.

-Wait, how many addresses does the internet now have? link

-Note to self and the rest of you: Changed LinkedIn password ASAP. link

-MediaCom appointed its first worldwide CMO. link

-Psyop alum Dexton Deboree joined bi-coastal prodco Stardust as partner/managing director.

-NASDAQ is offering $40 million to compensate clients affected by the Facebook IPO, though apparently that’s not enough. link

 

 

 

 

Friday Odds and Ends

-Leo Burnett released a new study dubbed “Reimagining the Retail Store.” link

-Mattel expanded its partnership with HUGE. link

-Dexton Deboree, formerly of The Ebeling Group, joins Psyop as executive vice president and partner.

-Ever heard of Fosters brand  Pure Blonde? Let these guys, a pretty gal and a pegasus fill you in (above). link

-Google reportedly has its eyes on Groupon. link

-The Rand Media Co. published its own tome, The Skinny on Creativity. link

-Adidas Originals and MTV team up for a Twitter challenge overseas. link

-How do Black Friday ads exactly get leaked?