-RPA and director Roman Coppola hop on The Avengers marketing bandwagon with a Farmers Insurance tie-in (above).

-Diana Iorga moved from Blast Radius’s Vancouver office to the Amsterdam one to take on the role of project director.

-IKEA is planning to build a private neighborhood in London. link

-Philly agency Red Tettemer + Partners celebrates National Cheese Fondue Day with a digital campaign for, what else, The Melting Pot. link

-Best Buy’s CEO apparently stepped down following a “personal conduct” probe. link