Considering the Bears and Packers are perennial division rivals, it’s no wonder why DDB Chicago continues giving the latter team’s star QB Aaron Rodgers grief in its ongoing campaign for State Farm. In this latest spot for the insurance brand, Rodgers does career day, and as you’d expect, he gets no respect, even from kids, for his multimillion-dollar profession. Is Rodgers the Rodney Dangerfield of the NFL? Well, whatever the case, his “Title Belt” touchdown move has forever been tainted thanks to this campaign, which albeit has been fairly amusing since its launch a year ago. Maybe now Rodgers can just focus on helping turn around the Packers’ season. Credits after the jump.
Posts Tagged ‘Diane Jackson’
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The Cannes committee has rolled out its final jury lists and there are some notable names, as expected, in the bunch. Namely, Big Fuel’s founder/CCO Avi Savar will topline the Branded Content & Entertainment jury as president, Saatchi & Saatchi global digital creative director Tom Eslinger will oversee the Mobile Lions and Ivan Zacharias, director on the Stink roster, will take on the jury president role for the Cannes Film Craft Lions. Phew, thus ends our Cannes coverage, we think, until the actual fest gets underway. Check out the full jury lists after the jump.
What better way to launch your line of premium frozen drinks than with the help of former Sopranos star Steve Schirripa? Yep, that Lemon doubled as fictional TV mobster in a past life, and now its pushing McDonald’s new fruity drinks right in time for the summer. Why make premium chilled drinks? Well, as I’m sure DDB Chicago can tell you, the McDonald’s right across the street from Wrigley Field will sell these like crazy as the heat turns up in the Windy City.
The Frozen Strawberry Lemonade campaign also features some fun, animated online work from Tribal DDB where the talking lemon embraces its roots (literally) and narrates what happens when life gives you lemons. Sure, it might not be the most innovative, grandiose campaign we’ve seen from Mickey D’s, but at least it gets us in the mood for what will hopefully be a summer to remember. It’s cute, so don’t over-think it. Credits after the jump.