I’m not sure if Cool Jesse actually eats denim, but after you watch the latest three-minute side project from LA-based Ignited, you’ll see that it is a serious question. Ignited has a history of playing around with characters, like Deadpool, for instance, and while Cool Jesse may not be a Marvel superhero, he knows how to get denim out of printers. Who is Cool Jesse, you ask? He’s a fictitious employee who stands around the office not doing any work. He looks like the guy you know who wants to look like a Gap model. He’s probably a compilation of Ignited inside jokes, and he’s also an excuse to talk about how big the desks are at the Ignited offices. Seriously, those are some big workspaces. I’m envious, and not because I avoid denim. Credits after the jump.
Posts Tagged ‘Diego España’
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Ignited launched a new series of web spots for Konami’s new sports video game, Pro Evolution Soccer 2012. The self-proclaimed “most realistic depiction of the game” has its work cut out for itself, competing in a space long ruled over by EA’s popular FIFA series. So, in order to set PES 12 apart from its competition, Ignited created Robert Roberto Roberto, the “world’s greatest referee.” As a “Robert” myself, I approve of the name selection.
Roberto’s job is not done on the field, as the soccer ref feels compelled to give people red and yellow cards whenever he sees fit and in whatever environment a “foul” is committed. This apparently includes people trying to cheat the 10 items or less line at the grocery store. Maybe it’s just the white beard or being referred to as “the world’s greatest” person in his chosen profession, but Roberto certainly has a Dos Equis “Most Interesting Man in the World” vibe, doesn’t he? In any case, Roberto takes his refereeing job seriously, which Ignited seems to favor over showing little to no PES 12 game play in these spots. Watch two more spots below and view credits after the jump. (Really? Only a yellow card for a nut punch?)