Tarantino is an agency veteran whose previous role was that of group planning director at TBWA’s Media Arts Lab. The release tells us that he “co-managed a team of more than 30 planners and researchers and directed strategy” on various Apple initiatives. Prior to that gig, he spent a year as SVP/GPD at the Martin Agency and more than two years as GPD at R/GA’s San Francisco office (his second stint with the agency).
He also worked as a senior strategist at W+K and spent several years as an independent contractor for various brands after beginning his agency career in Razorfish’s strategy department. Tarantino will report directly to David Berne, SVP and director of strategic planning, who writes that the hire “will further enhance RPA’s ability to unlevel the playing field for our clients.”