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Posts Tagged ‘Dikembe Mutombo’

Oh Yeah, As Expected, Dikembe Did Save the World Last Week

As we were out early last week thanks to some holiday festivities, we sadly missed the thrilling conclusion to W+K and Old Spice’s “4 1/2 Weeks to Save the World” campaign, which called on the services of none other than old #55, Dikembe Mutombo. But, since we’re working in slow-motion this week, might as well try to play catch up and post the final clip. Since our planet did indeed survive 12/21/12, Dikembe and his odds and sods cast of 8-bit characters including the Cosby sweater-wearing “dear Science, the bear” accomplished their mission. So, what better way to celebrate averting the apocalypse than an epic ballad seemingly inspired by “We Are the World.”

Still, while we’re led to believe all is well with Mother Earth, apparently our shelf life has only been extended approximately 15 months according a reveal halfway through the clip above. What are W+K and Old Spice hinting at? Do we even care to find out? Whatever the case, this current events-inspired online gaming effort of sorts was mostly fun while it lasted.

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Thursday Odds and Ends

-Let’s see what our pal Dikembe Mutombo has been up to in his ongoing “4 1/2 Weeks to Save the World” campaign for Old Spice (above).

-Minneapolis agency Colle+McVoy has returned with a new All-set Card Set, which will run you $14.99 with proceeds going to Feeding America. link

-eBay unveiled a digital advertising product called Direct Connect, which lets brands access users who are interested in automotive goods. link

-San Diego/NYC-based Piston was named digital AOR for games portal, KNeoWORLD.

-W+K London’s “Spark” ad for Honda was the most popular among YouTube U.K. users in 2012. link

-MDC Partners estimates 5-7 percent revenue growth in 2013. link

-BBH Labs chimes in with a new installment of its series, “Advertising is Dead, Long Live Advertising.” link

-Napster co-founder Sean Parker and Metallica’s Lars Ulrich make nice in the name of Spotify. link

-Mashable offers a guide on how to get started on the new MySpace. link

As We All Figured, Only Dikembe Mutombo Can Save the World

W+K’s ongoing work for Old Spice demanded one hell of a refresh and the agency thankfully obliges with this rather promising effort for the P&G brand, which stars beloved former NBA center, Dikembe Mutombo. Though long since retired, the man who could talk so much shit with just a wag of his finger is still very much involved in humanitarian causes, so who better to help avert the imminent apocalypse promised by the Mayan calendar than old #55.

Yes, this is the basis of a real-time, online 8-bit gaming experience from W+K for Old Spice dubbed “4 1/2 Weeks to Save the World,” which will have our hero embark on weekly globe-trotting missions based on current event and help prolong our lives on this planet. So far, from visiting the game play site alone, we gather that this week, Mutombo must stop Gangnam Style and encourage people to vote–might be a little late on that one–but hell, we’re 100 percent behind this mission. Along the way, we’ve met a Cosby sweater-adorning, intelligent talking bear and other odd characters all while trying to figure how the hell get out of level 1. We must say, though, that regardless of how odd and chaotic this whole campaign is, we’re quite enamored with it thus far and will take it over some of the recent Greg Jennings work any day. Give it a shot here. Credits after the jump.

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