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Posts Tagged ‘Dino De Leon’

Tuesday Morning Stir

-VFX company Spontaneous has brought on Brian Bowman as creative director (quick promo clip above).

-Sound Lounge/Hungry Man alum Jessica Passoff has joined Decon as director of marketing and sales.

-360i nabbed social AOR duties for Subway and has opened up an office in Sao Paulo. link

-Once again, McCann Melbourne was a big winner at an awards show, this time at Spikes Asia 2013 where they took home Agency of the Year among other things for, you guessed it, “Dumb Ways to Die.” link

-Project: Worldwide shopper engagement agency Shoptology has welcomed TracyLocke alum Dino de León as executive creative director.

-London/Sydney-based indie creative agency AnalogFolk, which works with clients including Malibu and Kahlua, has opened up shop in New York. Leading the charge will be Daniel Bennett (ex-JWT) and Jim Wood (ex-AKQA).

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And Now, a Quick TracyLocke Update, from Dallas to SoHo

We’ve received some clarification and confirmation on an assortment of tips that have been coming through the Spy line over the past month regarding Dallas-based agency, TracyLocke. From what we’ve been told by the powers that be, TL has indeed parted ways with Dallas managing executive creative director Dino de Leon after 18 months and in turn elevated ECD Michael Piekarski (who has led creative for clients including 7-Eleven) in said office.

On the non-staffing-related tip, we’ve received confirmation that as part of its ongoing effort to ramp up its digital department, specifically in its NYC office, TracyLocke has moved basically all of its Pepsi and Mountain Dew digital work to said branch, which is housed in SoHo. In addition, we’ve received word that TL’s SoHo office has also won digital business for the Mentos and Airheads gum/candy brands, which are made by Perfetti Van Melle. We’ve haven’t received specs on this piece of new biz, but we’ve been told that it will “ impact existing relationships” and from TracyLocke’s end, the agency’s win is “not just for assignments” and the work will go “broader [than] just digital.”

Deutsch NY Adds Three Execs to MSFT Team

Deutsch New York has brought on three more execs to work on its share of the Microsoft business, which includes the Office 365 and Cloud Computing accounts. Joining the agency are SVP, group account directors Talia Handler and Julia Rubinic as well as SVP, group creative director Mike Shackle (pictured).

Shackle, if you recall, was one of the three ECDs running BBH New York’s day-to-day creative (along with Calle Sjoenell and Jon Pearce) while said agency was still without a proper CCO. During his one-year stint at BBH, Shackle also focused on accounts including Vaseline and Ally. Prior to that, he spent a few years in the Asia-Pacific region, first serving as an ECD at TBWA\Tequila Singapore and then assuming the same title at Y&R/Enfatico Beijing.

As for the new account directors, Handler arrives from O&M New York, where she was senior partner, executive marketing director on IBM’s “Smarter Planet” work while Rubinic spent 10 years at R/GA before joining Logitech as global web marketing director.

TracyLocke Welcomes New ECD

Dallas native Dino de Leon is returning to his hometown and joining up with TracyLocke West as executive creative director. Last we remember, May was a somewhat busy month in the agency’s Dallas office as it lost its CCO Regan Holley as well as lead creative duties on the TXU Energy account while rumors were swirling about a Tribal DDB Dallas absorption (which were not quite accurate). Anyhow, guess TracyLocke is due for some good news and we suppose they have it with the hiring of de Leon, who has spent the last couple of years serving as EVP, creative director at Westport, CT-based firm Catapult Marketing.

Now at TracyLocke, the new ECD will, as his title suggests, lead creative efforts across the agency’s Dallas accounts. De Leon, a Savannah College of Art & Design grad, has some great expectations about his new gig, saying in a statement, “Being from Dallas, I have always respected TracyLocke as an agency – partly for their work, but more for their habit of ‘crashing the marketing party’ with ideas, regardless of the discipline or challenge.”