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Posts Tagged ‘Dino Demopoulos’

Tribal Worldwide Shows ‘How to Dad’ for Peanut Butter Cheerios

Tribal Worldwide, Toronto has a new Canadian online campaign for Peanut Butter Cheerios illustrating “How to Dad.”

The father in the spot is a welcome departure from the idiotic paternal human punchlines still typical in advertising. He gives a quick, ADD style lecture on fathering while touring his house, after being awoken by his son modeling his new horse mask (which he reacts to remarkably well). The product integration is at times a bit awkward, the word “awesome” appears too many times (including twice in one sentence in the line “Because being a dad is awesome, just like new Peanut Butter Cheerios are awesome,”delivered near the spot’s conclusion) and the ending really takes the goofiness level over the top. Still, it’s nice to see dads represented this way, so we’ll chalk it up as a step in the right direction and a sign that perhaps the idiot dad stereotype is finally on its way out.

The campaign also features a Tumblr with fathering advice for those who want to step up their dad game and a #HowToDad hashtag which the brand hopes will generate discussion amongst paternal consumers. Stick around for credits after the jump. Read more

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DDB Canada, K-Y: Let’s Talk About Lubricant, Baby

DDB Canada has a new campaign for K-Y Brand lubricant called “Warm Up To Love Again.” As the title suggests, this campaign is targeted at couples having intimacy issues, rather than continually fapping, hormonal teenage boys (another key lubricant demographic). More specifically, the campaign speaks to “women, who want to stay connected with their partner through enjoyable physical and emotional intimacy, but who have not been comfortable introducing a personal lubricant into their relationship.”

DDB manages to do this with lighthearted humor, important because of the awkwardness of broaching the issue of personal lubrication. In each spot, a woman witnesses her (conspicuously unsexy) partner performing an everyday task in slow-motion, while an R&B slow jam plays in the background. The idea is that K-Y “makes physical intimacy with your partner so comfortable and easy, women will view sex, and their partners in a whole new light,” explains agency ECD, Denise Rossetto. So, suddenly seeing her partner starting up the lawnmower or do push-ups is enough to turn each of the women in these spots on, culminating into the campaign’s “Warm Up To Love Again” tagline. DDB keeps things short and to the point, with the trio of adverts each clocking in at 15 seconds. The campaign debuted online on December 12th, and will make its television premiere next month. Credits and “Sit-Ups” after the jump. Read more

Some News from Above: Kugler Secedes from Union, Heads to BBDO; Tribal Canada Welcomes VP, Strategy

Let’s kill two birds this morning with some news from up north, especially considering they’re both Omnicom agencies. First off, we’ve received confirmation that Gerald Kugler, who’s spent the last few years as an ACD at what was formerly known as CP+B Toronto and what is now Union, has left the agency and joined up with BBDO Toronto. Kugler, who can be seen talking shop here, officially joined BBDO last week and is working across various agency accounts.

Next up to bat is Tribal DDB Canada, which has now welcomed Dino Demopoulos as VP, strategy and innovation. While Demopoulos’s agency credits include the head of strategy title at MacLaren/MRM as well as planning/strategy stints at TBWA\MAL and BBDO/Proximity, perhaps more interesting to note is that the exec is a DJ/producer who also owns an indie label called Crash Records. How that plays into the Tribal mix, though, we have no idea, but Demopolous has worked with brands including Ford, General Motors, HP, Pepsi, Quaker, Sears and Tropicana during his career.