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Posts Tagged ‘Don Davis’

W+K Amsterdam, Blake Griffin Rise ‘Above Expectations’ for Foot Locker, Nike

W+K Amsterdam looked to Blake Griffin to celebrate the arrival of the new Nike Jordan collection to Foot Locker with a new ad entitled “Above Expectations.”

The 30-second spot, filmed in black and white by director Paul Hunter, addresses Griffin’s naysayers, who pigeonhole the Clippers star as “just a dunker.” Addressing those expectations right away, the voiceover advises viewers, “If you expect another Blake Griffin dunk compilation, change the channel,” before going on to commend the star on his rebound, passing and ball-handling skills. Thankfully, it doesn’t highlight Griffin’s slam poetry skills. “That’s the thing about expectations,” the spot concludes, “you can live up to them, or rise above them.” Playfully, the online version of the ad then advertises a link to “See the jump man dunk, man” which links to a video where Griffin concedes “Alright, you’ve come this far, I’ll give you just one.”

The spot is airing on broadcast in France and Italy, as well as online across Europe, where it is supported by digital and social initiatives.

“The Jordan brand has a long tradition of showing athletes in a unique light, so it was nice to show the world a whole other side to Blake Griffin,” said David Smith, Wieden+Kennedy Amsterdam creative director, in a press release. Read more

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Drew Brees ‘Retires’ in Order to Fulfill Bike-Riding Dream

Though it’s been a minute since his New Orleans Saints last won the Super Bowl, Drew Brees‘s status as one of the elite quarterbacks in the NFL hasn’t really diminished. Unfortunately, though, it seems the play-calling and other rigors of the season just aren’t cutting it for the record-setting QB these days as he’d much rather be riding a motorcycle, something that isn’t allowed per his NFL contract (well, at least the one in the ad). So, what’s the best solution? Well, retirement of course. Therein lies the premise of this new spot for the Can-Am Spyder from Chicago-based shop, The Escape Pod.

The Spyder itself is the most interesting character in the ad as it looks like something Lucius Fox would draw up for Bruce Wayne. Complete with a little dubstep and, yes, doves, the 90-second spot is a fairly amusing effort that lets Brees flaunt his off-the-field personality as he fulfills his wish. Plus, after the million Brett Favre retirement/unretirements that plagued the media a few years back, we’ll gladly take this fake one any day. Oh yeah, did we mention that there’s also a contest to win a Spyder? Credits after the jump.

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Let’s Go Back to the Future Once Again with Blake Griffin

The Deadpan Dunker is at it again, traveling back in time for two new spots with his faux-DeLorean Kia Optima. In this latest series from David&Goliath, Blake Griffin targets his younger self in 2006 and 2002 to impart wisdom on lifting weights and wearing sunblock. He listens to a little Sean Paul. And he wears the genius red jumpsuit with the griffin logo.

One of the best campaigns on TV continues with more quality spots. Most athletes can’t act, but Blake’s straight-faced delivery and self-deprecation puts him ahead of every competitor out there. He also listens to Eiffel 65 and used to wear jean shorts, so there’s that. And if you need proof of commitment to the brand, he won the 2010 NBA Slam Dunk Contest by dunking over a Kia Optima as a gospel choir serenaded the crowd. Cliff Paul’s mustache can’t compete with that. Credits and the second ad after the jump.

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