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Posts Tagged ‘Don Johnson’

Nike Uses Indie Rockers Ra Ra Riot to Sell Running Gear

As it turns out, vintage Nike Dunks may not be the only hipster-approved item of clothing from the sportswear giant. Believe it or not, LeBron James addressing a free agency controversy with Don Johnson at his side might not convince the Williamsburg elite that they need to get in shape or ironically play basketball for the first time since junior high.

But, not everyone can have the body of a fauxhemian by going vegan or choosing anorexia. Some do it by exercising (woah). Just look at Ra Ra Riot cellist, Alexandra Lawn. If you’ve ever had the opportunity to be at an event like South by Southwest where Ms. Lawn partakes in a free buffet before her band takes the stage, you’ll see her surrounded by legions of bespectacled skinny jeans wearing altbros, discussing in low whispers whether or not she’d speak to them if they approached her. It’s the truth. This girl is treated like a goddess wherever she goes, and that’s in part thanks to Nike’s urban running apparel.

So, next time you think of exercising as “uncool” or not something a rock star like yourself cannot in good conscience adhere to, think of Ms. Lawn and her bandmate Rebecca Zeller. Think of how they’re loved.

Update: W+K says it’s not responsible for this particular ad. Perhaps it was an in-house joint, then?

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LeBron Poses Rhetorical Question, Addresses Backlash in New Nike Ad

With the Miami Heat set to tip off the NBA season tonight against the Boston Celtics, it’s rather timely that W+K Portland unveils this Nike spot called “Rise” starring Heat forward and two-time reigning MVP LeBron James. Following his less-than-well-received ESPN special, “The Decision,” where James announced he was taking his talents to South Beach, the backlash that ensued was virtually unparalleled.

So, in this spot, James simply asks the viewer, “What should I do?” While not even close to being as creepy as Tiger Woods’ pre-Masters Nike spot, this LeBron clip (directed by Stacy Wall) seems to beg for the audience’s sympathy just as much. Still, it’s not half-bad and way more entertaining than Tiger’s entry, what with its nod to “The Decision,” a shout-out to noted LeBron critic Charles Barkley and even a cameo appearance by Don Johnson. Will it rehabilitate LeBron’s image at all in the eyes of those who loathe him, though? We doubt it. Credits after the jump.

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