TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Doner’

Bohan Advertising Lands O’Charley’s, Succeeds Doner

ocharleys

230 locations across the country isn’t bad, but dining chain O’Charley’s still has something of a market share issue. On that point, the company recently held a review (previous creative lead Doner chose not to defend but will maintain the media planning and buying responsibilities).

There were three finalists, two of which were not disclosed; Nashville-based Bohan Advertising won the business, and its nearly $10 million in annual advertising revenue.

Bohan and its 74 staffers work on a diverse portfolio including Dollar General, Jos. A Bank (which is currently¬†on another list), Pensacola CVB, Fazoli’s, and the Arnold Palmer Hospital for Children.

“In the pitch, Bohan executives distinguished themselves by capturing the tone of the brand and presenting ideas that went beyond traditional advertising, said David Ellis, VP of marketing at O’Charley’s. The new shop’s first campaign is expected in the fall.”

The fact that O’Charley’s parent company American Blue Ribbon Holdings is based in Nashville probably didn’t hurt either.

Mediabistro Course

Management 101

Management 101Become a better manager in our new online boot camp, Management 101! Starting October 27, MediabistroEDU instructors will teach you the best practices for being a manager, including, how to transition into a management role, navigate different team personalities and more! Register before September 30 to get $50 OFF with early bird pricing. Register now!

ADT Leaves Non-Secure Relationship With Arnold After Less Than a Year

adt security

It was only eight months ago when Arnold beat out some stiff competition to become security giant ADT’s chief creative AOR.

It was a big day for the agency pitching out of its Boston office, which beat TBWA\Chiat\Day in New York, McKinney in Durham, N.C. and the incumbent, Doner in Southfield, Mich. Remember that name of the incumbent…because evidently ADT did not.

Read more

We Hear: Movement on the Ashley Furniture Review

347-02-38-35-Francesca-Sofa-Loveseats-ashley-furnitureMore than a month ago, AdWeek brought you news that national plush couch chain Ashley Furniture had launched a creative review.

Today we heard a couple of things from our sources about that review:

  • Ft. Lauderdale’s Zimmerman, which served as the company’s AOR since 2009, is out

At least one party remains standing:

Since this isn’t a small account (Ashley is offering more than $50 million in yearly media spending), we expect to hear more on the review soon.

For context, in 2012¬†the chain chose Ryan Partnership as AOR for the launch of its spinoff chain, literally named “ZZZ’s by Ashley.”