Sources familiar with the matter confirm that Donna Biernadski, who joined Digitas at the beginning of the year as SVP/marketing for Team Sprint, is leaving the agency for the time being. We won’t specify things, but we’ll tell you Biernadski has spent 25 years in the industry, working as VP or SVP in some form at the likes of Wunderman, RAPP and Euro RSCG. The exec spent the majority of her career, though, at DDB, where she had a 15-year run and last served as VP/account director. From what we’ve been told by sources, Biernadski will “be transitioning likely within the next couple of weeks.” Due to the sensitivity of the matter, just play nice, people.
Posts Tagged ‘Donna Biernadski’
Nearly one month after taking on the role of Sprint Nextel’s new lead agency, Digitas has hired Donna Biernadski to run the division that’s been dubbed “Team Sprint.” Biernadski, whose official title is SVP of marketing at the Publicis Groupe agency’s new unit, had a couple of two-year stints as SVP at the likes of Wunderman (SVP, chief of integration) and Euro RSCG (SVP, group account director) as well as a 15-year run on the account side at DDB prior to joining Digitas. The exec will be based in Chicago and report to Doug Ryan, managing director of Digitas’s Windy City office, which will manage the Sprint business effective Feb. 1.