-Charlotte, NC-based BooneOakley hired Saatchi, JWT and Nike alum Greg Johnson as SVP/CMO. link

-NYT: Publicis digital strategy paying off. link

-SXSW darling GroupMe (sort of) turns to advertising. link

-Soft drink brand Cheerwine named NY-based indie firm Woods Witt Dealy & Sons as its AOR.

-Calvin Klein billboards in SoHo now subtly dropping F-bombs (above)? Might be a stretch. link

-Ex-Hill Holliday staffers Majja Dennis and Doug Gould joined Allen & Gerritsen as EVP, marketing and creative director, respectively.

-Porsche and Cramer-Krasselt are targeting luxury auto consumers and auto enthusiasts in a new integrated campaign. link

-Media folks, get ready for jail-vertising. link

-Cinema advertising, meanwhile, was up 13 percent in 2010. link

-Qatar Airways is launching a global ad campaign, complete with social media component of course. link

New Career Opportunities Daily: The best jobs in media.