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Posts Tagged ‘Doug Sweeny’

Nest Launches First TV Ads

Nest is launching its first broadcast campaign, with a series of 30-second spots created in-house.

Each ad takes a humorous tone, often extolling Nest’s virtues through someone who doesn’t like the product. In “Grandpa,” for example, an older man complains about Nest, since “being cold builds character” and people are not building up enough leg muscle since they don’t have to get up and change the thermostat. It’s the most believable and down to earth of the ads, and because of that the most successful. Other spots see a destructive toddler and a dog (who talks through a voiceover, ugh) complaining of Nest’s Dropcam preventing them from engaging in their hijinks. A fourth spot changes up the approach, focusing on an obsessive-compulsive type who repeatedly checks if his house is on fire.

The ads will run during NFL games, beginning Sunday, as well as during prime-time programming and on cable channels such as ESPN and Discovery. Nest is hoping the ads will promote their products as potential holiday gifts.

“Who would have ever thought of giving smoke alarms and thermostats for Christmas or the holidays would be the norm, but we see a lot of people gifting our product,” Doug Sweeny, Nest’s vice president of marketing, told Adweek. “It’s a big part of our business.” Read more

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Wednesday Odds and Ends

-Here’s what we’ve got on Y&R Cali: Mike Reese, managing partner at Y&R NYC who’s been with the agency since we were doing “Hammertime,” has been promoted to president of what is now Y&R California. Meanwhile, Apple/Goodby/Mekanism alum Mimi Cook will join Reese in San Francisco to lead Y&R’s West Coast agency as chief creative officer. Thus ends the reign of  Doug Sweeny and Joe Kayser, the latter of whom joined Y&R West Coast as CCO two years ago.

-Arnold picked up ad duties for Del Monte Foods’s Milk-Bone brand. As AOR, ArnoldNYC will lead the way for the Havas-owned agency, handling advertising and marketing duties covering digital, print, and TV. Says now-Arnold CEO  Robert LaPlae–who initally assumed the role of global president eight months ago–in the most grandiose statement regarding dog food, “Our new partnership mission is to generate brand velocity, growth, and to reclaim Milk Bone’s iconic status. Milk Bone is a true passion brand and a category leader for Del Monte in the dog treats category.

-JWT-owned Digitaria has welcomed former Pereira & O’Dell biz dev director Robyn Freye as VP, marketing.

-Seattle/L.A.-based WDCD decided to  play a part in “Free Speech For People” in an effort to make the Supreme Court aware of its Citizens United ruling (above). link

-Who knew advertisers must also be inventors. link

-Yeah, #FirstWorldProblems. link

-According to some (or most), the Twitter ads API was inevitable. link

-TBWA’s Rob Schwartz says “brand programming is the new advertising.” link

-ZenithOptimedia Group has appointed Tim Collison to the newly created position of global communications director.

Wednesday Odds and Ends

-McCann Worldgroup alum TH Peng is taking on the role of chairman/CEO of Grey Greater China.

-The newly rebranded Y&R California along with Mediacom West, which includes president Doug Sweeny, CCO Joe Kayser, global planning director Sandy Thompson and MW managing director Steve Abraham, won the Crystal Cruises biz.

-Carmichael Lynch appointed Fallon alum Niki Dobratz as group director of consumer engagement.

-Leo Burnett and Particle Chicago give us a new Pop-Tarts ad. Anyone else hungry?

-This is how NOT to get an agency job. link

-Google has unveiled its Nexus line, complete with redesigned Android. link

-Los Angeles-based prodco Boxer Films signed Italian director Igor Borghi for U.S. commercial representation.

- Jason Ortenberg joined the roster of NoHo NYC-based shop Manic as senior VFX artist. link

-A former ad person writes her debut novel. link

-VML/Y&R New York alum Ilene Joel joined Campfire as an art director.

Sweeny Reunites with Kayser at Y&R West

Doug Sweeny, most recently VP of global brand marketing at Levi Strauss & Co, is headed back to the agency side as he’s taking on the post of president at Y&R West, which give him jurisdiction over the network’s San Francisco and Irvine offices. As a result of signing on, Sweeny, who will be based in SF, will re-team with Joe Kayser, his old buddy from Chiat San Francisco who joined up as CCO of Y&R’s West Coast operations after the demise of Cutwater.

Before his move to the client side, Sweeny was MD at Chiat SF and ran the global business for Adidas during its “Impossible is Nothing” phase (here’s to you, KG). Prior to Chiat, Sweeny was VP, account director at Hal Riney & Partners, where he led the Saturn business.