TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Dougal Wilson’

Leo Burnett Makes Nifty Use of ‘Skip Ad’ to Symbolize Ex-Offender Struggles

bitc1

Leo Burnett Change has launched a new campaign for the charity Business in the Community, highlighting the difficulties and discrimination ex-offenders face on the job market for the “Ban the Box” project. “Ban the Box,” is a project “calling on UK employers to remove the default criminal-record disclosure tick box from job application forms.” To call attention to this issue, Leo Burnett Chance took an innovative and thought-provoking approach to express the prejudice faced by ex-offenders on the job market.

The interactive spot “Second Chance” (after the jump), directed by Dougal Wilson, puts the viewer in the position of an employer interviewing an ex-offender. Just after the potential employee reveals that he was released from prison six months ago, the “skip ad” button appears. But this isn’t to skip through the rest of the video. The employee in this case is the ad. Leo Burnett equates the hasty discrimination many employers apply to ex-offenders interviewing for a job with viewers hastily pressing the “skip ad” button to get to their desired content. This is where the video gets interactive. If the viewer presses the “skip ad” button he or she is brought back to the video, this time with a more dejected, less articulate ex-offender. This can go on for several clicks of the “skip ad” button until the job applicant becomes fully dejected and says “I’m sorry that you didn’t want to listen. I hope you can find time in the future to give an ex-offender like me a second chance.” If the viewer does not press the skip ad button, the ex-offender becomes more confident and articulate as the video progresses, eventually expressing gratitude to the viewer for listening to him.

Read more

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!

IKEA’s UK ‘Brand Revitalization’ Begins Through the Eyes of a Child

On a gloomy New York morning, this new effort from Mother for IKEA adds a little pep to our step. The spot, dubbed “Playin’ With My Friends,” kicks off what is being touted as a new brand strategy in the U.K. and Ireland for home furnishing chain, IKEA. In the clip above, a young girl plays dinner party host to a variety of oversized characters including a robot, action figure and what appears to be Godzilla.

While visually appealing, the spot is helped aplenty by the grooving tune, which sounds a hell of a lot like Gorillaz (Update: It’s actually a re-recording of the BB King/Robert Cray song of the same name). While the scenario being played out is all in the girl’s head, the parties involved say that on a larger scale, it’s meant to help convey IKEA’s new, aforementioned strategy: Create campaigns focused on activities and needs in the home rather than just rooms in it. Whatever you take away from it is up to you, but we have to say we’re not frowning half as much. Credits after the jump.

Read more