We continue our industry op-ed contributions with this piece from Drew Miller, director of client development at Sound Lounge and RadioFace. The soapbox is yours, Drew.
A few years ago, in a fit of mild insomnia, I was blankly gazing at Jay Leno interviewing Drew Barrymore on the Tonight Show. Seemingly out of left field, Leno stated “I heard a rumor that you love grill cheese sandwiches.” Barrymore took the cue and announced, “Oh, not just any grill cheese, Jay. It has to be KRAFT grilled cheese!” At first this only served to zone me out even more, but around the third mention of KRAFT SINGLES by Barrymore, I got the message. She was a shill. Affronted with such an obvious sell out, I click off the TV.
I remember being offended by such a blatant plant. Those of us in advertising tend to believe ourselves impervious to such obvious sells, and this was Itchy hitting Scratcthy over the head with a Kraft anvil. But as I made my way to the kitchen to make a grilled cheese, I could not help but appreciate the idea.
Read on after the jump…