Last we heard from Virgin Mobile, the brand and its agency Mother New York were regaling us with Richard Branson‘s rather whimsical life story. Now, the two parties have returned to actual product promotion by touting Virgin Mobile’s $35/month phones, which as you can see above, cause people to purposely ditch their current mobile devices in a variety of ways. In this world, the price point and lack of contract lock-ins at Virgin Mobile are deemed worthy enough to engage in a variety of “happy accidents,” whether it’s tossing your phone off a roof or into a blender. Credits after the jump.
Posts Tagged ‘Drew Santarsiero’
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Mullen takes the hidden camera approach in its latest campaign for JetBlue dubbed “You Above All,” which effectively replaces the “Happy Jetting” slogan. Random passengers step inside a taxi and the driver puts his seat back all the way to cramp them, in turn providing an amusing analogy for how little leg room you get on most flights. Long story short, it’s a good strategy, a nice execution and the YouTube takeover page is a nice touch. Check out another spot from the campaign and credits after the jump.