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Posts Tagged ‘Duan Evans’

AKQA Co-Founder, CCO James Hilton Leaves to Open London Design Firm

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AKQA Co-Founder and Chief Creative Officer James Hilton is leaving the agency to open his own London design firm, AdAge reports.

He will be succeeded by Rei Inamoto, who was already AKQA’s lead creative for the U.S. and Asia. Also as a result of Hilton’s departure, the agency is promoting Europe creative lead Duan Evans to international executive creative director, responsible for overseeing creative across Europe, Asia and South America. Hilton will not be completely severing ties with the agency, however, as he will serve as chairman of a new group entitled AKQA Alumni, “through which alumni will host events, share ideas and provide mentoring for the next generation of talent.”

Hilton and CEO Ajaz Ahmed founded AKQA around 20 years ago, expanding the shop over time to include over fourteen offices globally. WPP bought the agency back in 2012 and, according to AdAge, it is unclear if Hilton was offered an earnout as part of the deal. AKQA declined to comment to that publication on the question. Hilton’s new product and design firm is called AtelierStrange. Read more

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Nissan, AKQA Launch ‘World’s Cheapest Taxi Stand’ (It Tweets, Too!)

An electric Nissan LEAF is six times more efficient than a gas-fueled car, meaning it’s six times cheaper. When you drive a LEAF, it not only adds to your woodland fairy street cred, but the act saves money. Most people don’t realize that, which is why AKQA created a social campaign to inform Londoners about the benefits of Nissan’s electric innovation.

People tweeted their destination to Nissan, then met a Nissan LEAF at a special taxi station near London’s Liverpool station. The journeys often cost less than 10p, or roughly 15 cents. Now that the number is in American money, it’s even clearer how ludicrously cheap that is.

“Every passenger got out of the Nissan LEAF taxi with a smile on their face,” says Nissan GB managing director Jim Wright in a statement, adding, “They loved the near silence and general refinement of the car… and were blown away when they discovered how cheap it is to fuel. Using off-peak electricity – such as when recharging overnight – means it really costs just a few pence in fuel to go anywhere by Nissan LEAF.”

In addition to increasing awareness, the London stunt, which has now expanded to Amsterdam, also helps Nissan gather consumer insight, informing them in their research on the “taxi of the future.” Nissan is also the new exclusive supplier of New York City yellow cabs, in case you didn’t know. We trust they got some good intel across the pond and that they’ll be bringing only the highest quality, affordable vehicles to our grand island. Instead of catching cabs, let’s catch LEAFs. Traffic jams can become LEAF piles. I’m excited already.

Credits and images from the stunt after the jump.

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Nike Hits the Streets for ‘Copa Barrio’

The Copa América is a soccer tournament that pits 10 South American national teams against each other for bragging rights and glory. As it’s one of the most watched sporting events in the world, W+K Amsterdam and AKQA London are teaming up to give us their own spin on the event, renaming it “Copa Barrio.” “Write the Future” this is not, but it still finds a way to capture that frenetic national pride that makes these games so exciting to watch. “Barrio” in this instance is used to say that these games represent regional culture, comparing an entire country to a neighborhood where one grew up.

On Nike Football’s Facebook page, fans can select their own barrios and create their own team mottos and posters for matches. As for the spots, if “Write the Future” was a sci-fi comedy/drama, then Copa Bario is a collection of short cultural documentaries. These ads are visually engaging short films, and that’s what makes them stand out. That kickass logo isn’t bad either. Check out second clip and credits after jump…

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