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Posts Tagged ‘Duncan Stone’

Let’s Go Furniture-Sniffing with 22squared & Aaron’s

Teens may sniff glue for kicks, but judging by the short spot from 22squared for furniture chain, Aaron’s, moms across the country will be releasing endorphins when they get a chance to sniff their newly leased furniture. Lonely housewife warning: Delivery men are not yours to sniff and/or keep.

Atlanta-based 22squared, which also counts clients including Buffalo Wild Wings and Baskin-Robbins, officially became the first AOR for Aaron’s this week (minus a formal review), and “The Smell of Ownership” is the third commercial they created for the furniture giant (the first two were created as part of a short-term project assignment). The title is a little misleading, though, since those leasing the furniture won’t actually own it, but some might call that effective advertising. We’ve seen better, we’ve seen worse, and we’ve seen Troy Aikman talking to Hulk Hogan in those Rent-A-Center ads.

Kudos to the actress for really committing to the sniffing and sacrificing chunks of brain cells. Credits after the jump.

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Copywriting: Creative Ad Writing

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Coca-Cola, Fitz+CO Record Real Roller Coaster Experiences for the Radio

Roller coasters are a bizarre facet of human life. We willingly trick our bodies into thinking we’re about to die, revel in the thrill of it, and then get in line to do it again. Like taking drugs, but safe and socially acceptable.

Fitzgerald+CO understands that the roller coaster feeling is distinct and inimitable on solid ground. So, for its latest Coca-Cola radio promotion, the Atlanta-based agency decided to do away with actors’ fake shaking voices and feigned fear. To produce a real-sounding radio commercial, they strapped their actors onto coasters at Six Flags and recorded them reading while actually zooming down the tracks. Another spot features real people describing the feeling of drinking Coca-Cola while being hoisted into the air and then speeding down a drop ride or waterfall. The resulting screams and authentic exclamations will air on the radio, while the videos are on Coca-Cola’s YouTube page and showing on Six Flags’ in-park monitors.

Credits after the jump.

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