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Posts Tagged ‘Dusty Slowik’

W+K Portland Launches ‘Never Finished’ for Nike, Starring Richard Sherman

W+K Portland got Richard Sherman to star in its new spot “Never Finished” for Nike, following on the heels of Sherman’s recent appearances for Neff earlier this month and Campbell’s in August.

The new spot deals with the hype train surrounding Sherman, as he is constantly bombarded with media discussions of whether or not he is “the best.” “Never Finished” does a good job at finding humor in the situation, aided by a believably exasperated Sherman. The highlight is probably the made for TV biopic, starring Damon Wayans Jr.

Sherman’s roles in ads so far have mostly seen the Seahawks star not taking himself seriously and playing with his public persona. That definitely continues with “Never Finished,” but the schtick is much less over the top than some of his past roles, and the more nuanced characterization fits Sherman well as the spot, more than anything, mocks the media hype that surrounds star players. It makes for an entertaining ad, and Sherman’s most enjoyable performance by far.

The campaign, which runs until October 9th, also includes five additional videos, with special cameos from Johnny Manziel, Victor Cruz, Ndamukong Suh and Ken Griffey Jr.
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Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

W+K Amsterdam and Kevin Durant Want to Know Who’s ‘The Next Baddest’

In a recent spot launching Nike’s “KD Stratosphere Collection” for Foot Locker, Kevin Durant and W+K Amsterdam have a message for all the aspiring stars with big hoop dreams: bring it, son.

In this sequel to the older “baddest” spot from July, Durant strikes a note of solidarity with all the playground amateurs: he was there once, too. In fact, they might one day be lucky enough to challenge him (on his private rooftop court?) for the title of “The New Baddest.”

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W+K Taps Neymar for Nike

With the world’s biggest soccer star set to lace up his cleats again, W+K tapped Neymar Jr. for a new Nike spot promoting the brand’s Hypervenom Phantom Boot worn by the Brazilian forward.

The 60-second spot, entitled “Mirrors,” likens Neymar’s speed and agility to playing with a field full of mirrors. As he makes his way down the field, opponents are unable to tell which is the real Neymar, and end up sliding into glass. Neymar dances around opponents and easily lands a shot in the back of the net, which is followed by the “Deceptive by Nature” tagline. W+K decided to forgo any voiceover or narrative in favor of showing Neymar in action, and the approach works, as the mirrors, coupled with Neymar’s considerable talent make for a visually interesting and entertaining spot. The soundtrack, “Rivers of Blood” by Wu.

Credits below.

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W+K, 180LA Invite the World to Rio for Coke and Pepsi

The 2014 World Cup is coming to every continent but Westeros–and W+K Sao Paulo would like to remind us, on behalf of client Coca-Cola, what an international event it will be with the “One World, One Game” campaign.

The first spot in Coke’s “largest-ever marketing campaign” series is a global tour of  its latest “corporate social responsibility” project.

The company’s press release reassures skeptics: it surprised team members who “thought they were being filmed for a Coke documentary” with complimentary tickets to Rio, where they’ll “carry the national team flags onto the pitch during the Germany vs. Portugal match.”

We might point out that they were being filmed for a Coke documentary series, but we’re not quite that cynical.

Further chapters flesh out the local teams’ stories.

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W+K, Dodge Ask ‘How Long Can You Keep Your Hands on Ron Burgundy?’

W+K and Dodge kick off an unusual digital contest today, “Hands on Ron Burgundy,” the latest in the cobranded marketing collaboration between Dodge and Anchorman 2: The Legend Continues. Based on the “Hands on a Hard Body Contest” — developed at a Texas auto dealership in the 1980s, that saw contestants compete to win a vehicle by keeping their hands on their desired automobile the longest — “Hands on Ron Burgundy” sees fans compete by “using a computer mouse or touchscreen to place their ‘hands’ on a digital image of Ron Burgundy.” The contestant who keeps their “hands” on Burgundy the longest in a single session time will win a new 2014 Dodge Durango. There are also hundreds of other prizes, including three trips to the premiere of Anchorman 2: The Legend Continues in New York on Dec. 15.

Hosted over at Funny or Die, the contest debuts today and runs through Nov. 25. Throughout the competition, Dodge will also be offering “mini-games and challenges to draw fans in and keep them engaged, while also learning about features and attributes of the new 2014 Dodge Durango.”

“Hands on Ron Burgundy” seems appropriately ridiculous for the Anchorman series, and fans should have a lot of fun with it. So far the partnership with Anchorman 2 has worked well for Dodge, with visits to the Dodge website up 80%, and “shopping” activities at the site up 100% since the beginning of the tie-in campaign. With the film’s national release of December 20th quickly approaching, fans’ anticipation should work in the campaign’s favor. Credits after the jump. Read more

Nike, Random Hacks of Kindness Celebrate the ‘Making of Making’

Once a company synonymous with overseas sweatshops and cheap labor, Nike wasn’t exactly what anyone would consider a model of environmental sustainability. In a PR move, the brand is making a move to change that reputation, starting the Nike Open Challenge for Sustainable Materials.

In partnership with Random Hacks of Kindness, an organization of developers and programmers that seeks to develop practical open technology, Nike is asking manufactures and innovators to utilize sustainable materials in accordance with the Nike Sustainable Materials Index. Essentially a microsite, the index allows makers of things to evaluate the materials they’re using according to environmental impact, from waste to water to energy.

Along with the challenge and microsite (Nike has money, y’all), the brand along with W+K and the latter’s in-house “Portland Incubation Experiment” kicked off the challenge with the above video. “The Making of Making” celebrates Portland denizens whose work results in strong, calloused hands, all the while making fun of those of us with desk jobs that leave us with silky smooth baby hands. The challenge officially launches on Saturday, so if you know anyone with creative ideas who has the know-how to give Nike a hand, visit the challenge’s Tumblr to get the details on the project and updates on submissions. Credits follow after the jump.

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