PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Posts Tagged ‘Dwyane Wade’

TBWA\Chiat\Day LA Releases Touching ‘We Are All Stars’ for Gatorade

TBWA\Chiat\Day LA is behind this new, heartwarming long-form clip for Gatorade.

On Feb. 15, the Riverdale High School basketball team in New Orleans was on the verge of playoff contention for the first time in 20 years. To celebrate the team’s dedication TBWA/Chiat/Day LA and Gatorade decided to surprise the team with a renovated locker room. Since the renovations were completed while the team was on the court, the new locker room came as a complete surprise. Just as the team is celebrating their victory and the new locker room, Gatorade has one more surprise in store for them…a visit from Miami Heat star, Dwyane Wade. Check out the video above for a pleasant antidote to this dreary Tuesday.

Mediabistro Course

Google AdWords

Google AdwordsStarting December 1, learn how to create an effective Google AdWords campaign for your brand! In this course, you'll learn how the fundamentals of AdWords including how to read the dashboard, monitor and optimize your campaigns, and what to look for to improve your results. Register now!

LeBron James Drops a New, Nearly Hour-Long Training Video for Powerade

Naming your own training regiment LeBrontime might cause some people to shake their heads, but when the best basketball player in the world offers a window into his personal workout routines, it’s easy to overlook the title. As part of a new push for Powerade Zero Drops, this effort from W+K Portland is essentially the Coca-Cola brand’s response to rival Gatorade’s Chews. In an interesting twist, Gatorade happens to be endorsed by LeBron’s buddy/teammate, Dwyane Wade, and his chief rival, Kevin Durant. But, neither Wade nor Durant have made an effort to sell sugared water by revealing their workouts to the public. LeBron has, tilted-up headband and all.

On Powerade’s YouTube channel, you can watch the full 58-minute video as well as other clips that include teammates and trainers gushing about their guy and/or giving out useful tips. A writer at SportsGrid even decided to list every exercise and the number of reps in the video. They say, to beat the best, you have to train with the best. Now you can. Just don’t hurt yourself trying to relive glory days from high school. And make sure to slip some Gatorade into your backpack before you and LeBron train, because nobody really likes Powerade, right?

Tuesday Morning Stir

-Jonathan Levine, the man who’s helmed the movies 50/50, Warm Bodies as well as the Dwyane Wade-starring Li-Ning spot, has joined the commercial roster of Caviar, Los Angeles.

-Ogilvy alum Elizabeth Shanklin has joined SapientNitro as VP, client services for the latter’s West region.

-If The Artist spoke to you (didn’t for us),  perhaps you might be so inclined to check out this case study about the Toronto Silent Film Festival from Cossette (above).

-Hey, a friend is hosting a design + startup mixer event here, this Thursday, in NYC featuring the UX Lead on Nike+ Fuelband from R/GA, and the chief product officer of Fitocracy. Go here for details.

-Are you an NYC company that deserves free work from a Brooklyn-based digital agency? Well, here you go.

Here’s the First Spot for D-Wade’s New Li-Ning Branded Shoes

In October, Miami Heat guard Dwyane Wade shocked the world (aka people who care about NBA apparel endorsements) by leaving Jordan Brand and joining forces with Li-Ning, one of China’s most-prominent sports brands (that’s been slowly making inroads here in the States over the years).

The move was shocking for a couple of reasons. First, it put Dwyane Wade in Michael Jordan‘s crosshairs which, if you’ve read Wright Thompson‘s incredible piece on Jordan for ESPN, you know it’s a terrible idea because MJ is totally fucking crazy. Second, it revealed that China’s plan for worldwide dominance begins with taking our beloved professional athletes away from us. Third, it revealed Wade to be Chinese  and most likely communist sympathizer—someone who would turn his back on his home country for the wealth and oppression that China’s booming (though unstable) economy offers to those willing to denounce the USA (Ed: As far as we know, Dwyane Wade is not actually a ‘communist sympathizer’ nor is he the catalyst for China’s global takeover. We hope you’re no longer in the fetal position at this moment).

Li-Ning apparently offered Wade his own brand within theirs, including a lot of creative control over his projects. Jordan brand, being run by a psychotic control-freak, obviously would never let this happen. So, we have the above spot from agency Zambezi depicting Dwyane Wade running the show like a badass. Smile now, D-Wade, but is your pile of Yuan keeping you warm tonight? Actually, yeah, it probably is. Credits after the jump.

Read more

What Happens When Some of the NBA’s Best Celebrate the Holidays?

As part of Goodby Silverstein & Partners’ ongoing “BIG” work for the NBA, we leave your this Turkey Day with this double-dribble-galore tune brought to you by Dwyane Wade, Dwight Howard, Carmelo Anthony and Russell Westbrook among others to herald the Association’s Christmas uniforms. We need not explain more, but we with you a Happy Thanksgiving in the process. Let’s just hope there are no David Stern fines to be levied. You, like us, are hopefully looking forward to the NBA Finals matchup between the Heat and Thunder come Xmas. Credits after the jump.

Read more

Tuesday Odds and Ends

-Bi-coastal production company Psyop has hired Jean-Francois Panisset as its first chief technology officer.

-Digitaria has welcomed a pair of Brits to its San Diego HQ as Tom Richardson, a WPP Fellow, is joining the JWT agency as head of digital product innovation while JWT London alumna Rachel Gigli has signed on as account director on Petco and Royal Caribbean.

-CD/director Nando Costa joined the roster of bi-coastal prodco, Shilo. link

-The One Club will hold the award show for its OneScreen short film/video festival on Nov. 8 at Landmark Sunshine Cinema in NYC. link

-JWT Italy and Kit Kat have teamed up to launch an app that encourages the latter brand’s Facebook fans to created the “World’s Biggest Break,” which will culminate into an event this Thursday, Oct. 11 (one of several videos above). link; link

-Miami Heat star Dwyane Wade has left Jordan Brand to sign a shoe deal with Chinese brand, Li-Ning. link

-Pizza Hut is giving away free pizza for life to one brave soul who asks the presidential candidates a rather silly question at the upcoming town hall debate. link

-McGarryBowen Chicago was awarded creative duties for Blue Cross Blue Shield. link

-Saatchi & Saatchi Fallon Group’s EMEA CFO Johann Xavier is moving over to its Asia-Pacific division. link

Tuesday Odds and Ends

-RPA promoted a handful of staffers in its creative department including Tom Hamling to VP/CD. link

-More reports are emerging that A-B InBev’s takeover of Grupo Modelo is imminent. link

-Since we’re fans, we couldn’t help but post the sneak peek at Gatorade’s new ad saluting Dwyane Wade for winning the title (above). link

-AKQA founder Ajaz Ahmed talks life post-WPP deal. link

-Fortune take a closer look at Microsoft’s Yammer acquisition. link

-Is Boulder really America’s most creative city? link

-Google Chrome and Lego Australia introduce the world to Build. link

-This person screams winner in your Duh image of the day. link

 

 

 

Austria Officially Assumes Title of Digital GCD at Deutsch LA

After spending a good portion of 2011 freelancing at Deutsch LA, Jerome Austria has officially been appointed as EVP, group digital creative director on the Volkswagen account. Most recently, Austria served as the creative force behind the teaser for the automaker’s Super Bowl follow-up to last year’s “The Force” called “The Bark Side,” which continued with the Star Wars theme and featured pooches barking “The Imperial March.”

You might remember Austria from his days at W+K New York, where he spent nearly three years and last served as ECD on accounts including Brand Jordan (such as the “Dominate Another Day” campaign starring Dwyane Wade) and ESPN before parting ways with the agency a year ago. Austria and co-ECD Kevin Proudfoot were subsequently replaced by Scott Vitrone and Ian Reichenthal, who returned to W+K after several years.

Anyhow, back to Austria. Though he initially planned on a temporary stay at Deutsch LA while testing out other local agencies, the success of campaigns like “The Bark Side” convinced him to stay put according to the agency, which currently houses  450+ staffers.

Tuesday Odds and Ends

-How about a little outdoor advertising gospel? link

-Matt Rayner joined Starcom MediaVest as global lead on the Samsung media business.

-B-Reel is the most awarded digital company ever on FWA. link

-Salem, Mass shop King Fish Media welcomed Michele Campbell as senior account manager.

-KFC’s offered Miami Heat star Dwyane Wade a job during lockout time. link

-Netflix has jacked up its prices. link

-Google+ is apparently close to racking up 20 million users. link

-Cossette Montreal promotes Quebec with a little interactive installation (above). link

-Commercial production company Park Pictures has launched a film division. link

-U.S. media shops added just over $11 billion in billings in 2010. link

-Why not spend your summer catching up on Mad Men? link

D-Wade Toys with Technology in Latest ‘Dominate’ Ad

The 007 winks continue in this latest Dwyane Wade-starring spot from W+K’s “Dominate Another Day” campaign for Jordan Brand. This time, Flash learns from his sidekick H (guess Q was already taken) about the techy upgrades that have been made to his game shoes and testing them in H’s state-of-the-art obstacle course.

What is the objective behind this whole mission/campaign, besides obviously selling the sneaker? It’s about D-Wade bringing the championship rings back to Miami–though that’s as far-fetched an idea as a hoverboard if the Heat keep losing to Boston like they have been. Noam Murro once again gets behind the camera for this clip–which marks one of  W+K New York’s last creative efforts during the Austria/Proudfoot era–and Trent Reznor‘s cohort, Atticus Ross, returns to compose the score.

Full credits after the jump.

Read more

NEXT PAGE >>