PRNewser TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC GalleyCat

Posts Tagged ‘Ed Brojerdi’

MDC Partner Network Names Lori Senecal President, CEO

055dfaeMDC Partner Network has named Lori Senecal as president and chief executive officer, Adweek reports. Senecal arrives at MDC from Kirshenbaum Bond Senecal + Partners (kbs+), where Ed Brojerdi will inherit her role as chief executive officer. Senecal will begin the position in September, working closely with MDC Partner Network CFO/COO Andre Costereporting and reporting directly to MDC CEO Miles Nadal.

In the position, a new role for the division, launched last year to house MDC agency operations and corporate strategic resources, Senecal will “provide strategic counsel to agencies, identifying resources to fuel growth and deepening the MDC agency model.” Senecal will also join the board of directors for the holding company.

Before joining kbs+ back in 2009, Senecal served as president of McCann Erickson New York, while working on global accounts such as Coca-Cola and Nestlé. Before that she served as global chief innovation officer at McCann Worldgroup and co-founded TAG Ideation at McCann Erickson.

Read more

Mediabistro Course

Applied Web Analytics

Applied Web AnalyticsStarting November 24, learn how to use metrics to drive your business goals! In this course, you'll learn how to set goals and produce results based on data, identify and track the KPIs for your website, and integrate your analytic efforts into your overall marketing strategy. Register now!

Steak ‘n Shake Deals May Bring Out Your Gluttonous Side

Call it a restaurant, diner or whatever you will, but as we’ve said before, Steak ‘n Shake was a late-night blessing during those hazy days of college. Though it’s been 10 years or so since our last visit to one of their locations (plus, we can’t even find one close by anymore), we’re not sure if these new ads from KBS+P have us ready to wax nostalgic just yet. Still, it’s hard to complain, if you’re starvin like marvin, about $3.99 all-you-can-eat pancakes as promoted in the ad called “Tear” above.

Besides, there’s only so far you can go when promoting a restaurant chain’s deals and we think these executions are somewhat of an improvement over what Zimmerman put forth during their time with Steak ‘n Shake. KBS+P, if you recall, took over the account in March. See two more deal-promoting spots and credits after the jump.

Read more

BMW Acct. Director Out at KBS+P, So Who’s In?

Sources familiar with the matter confirm that Allyson Witherspoon has left Kirshenbaum Bond Senecal + Partners. The exec spent the last four-and-a-half years at the agency and most recently held the title of group account director on BMW, specifically leading the automaker’s digital, social, emerging technology and CRM biz. The national creative account, of course, went into review back in March.

With Witherspoon out, we’re hearing stirrings from the grapevine that current KBS+P co-CCO Ed Brojerdi is stepping down and shifting posts at the agency to head of BMW North America’s account side–though our sources say that this is “absolutely not true.” Brojerdi oversaw creative for BMW’s Super Bowl work this year so he’s no stranger to the brand. Anyhow, we’ve been told that KBS+P is currently conducting a search to fill Witherspoon’s position so we’ll keep you posted when we find out who her successor is.