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Posts Tagged ‘Ed Koenig’

Monday Odds and Ends

-San Francisco-based copywriters Josephine Wai Lin and Dalal Khajah are set to launch a new service called “ManServants” this fall (video above). link

-Production and post-production studio Nice Shoes has announced the addition of Executive Producer Ed Koenig and Senior Colorist Sal Malfitano. link

-San Francisco Museum of Modern Art (SFMOMA) has officially named integrated brand experience agency Cibo as the museum’s experience design partner. link

-RSA Films announced today the addition of Andreas Roth to their directorial roster.

-Integrated creative company Brand New School has announced the addition of Nellie Chung as vice president of strategy and business development. link

-Brand marketing agency Gabriel deGrood Bendt has announced the hiring of Lori Shepard in the role of director of digital experience.

-Bicoastal production company Tool has added Mike Lobikis as head of sales. link

-BRW Filmland Los Angeles has added Michael Fitzmaurice to its directorial roster for U.S. commercial representation. link

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Fred Armisen Hugs Bruce Willis for Honda, RPA

Since few would argue that the commercials were more interesting than the game last night, chances are you saw RPA’s “Hugfest” spot, featuring Bruce Willis and SNL-alum/Portlandia star Fred Armisen.

The simple, straightforward spot features Willis urging viewers to hug those around them that they care about — “the people that matter to you, matter to us” — as a way of emphasizing Honda’s commitment to safety. Armisen then appears and hugs Willis for the duration of the 60 second spot.

“Our simple, yet engaging, big-game spot is intended to highlight not only Honda’s deep concern for the safety of our customers, but the actual industry-leading crash test results that back up our commitment,” explained Mike Accavitti, senior vice president of auto operations at American Honda Motor Co., Inc.

The campaign extends beyond the big game spot, with a large social media component utilizing the hashtag #hugfest. During the Super Bowl, Honda posted “real-time video reactions from Willis about events such as penalties, fumbles and referee calls on the brand’s @Honda Twitter feed.” Immediately after the spot aired, Honda encouraged viewers to send virtual hugs (actually Willis hugging the camera) to loved ones who they couldn’t be near during the big game. Today, Honda is collecting hugs via Twitter by asking people “to send a picture or Vine of their hug with the hash tag #hugfest.” Bruce Willis will then respond with a “meme appraisal of the hug.” Additionally, Honda will have a homepage takeovers at MSN and ESPN, where a 30-second spot “How to Hug” video featuring Willis and Armisen will greet visitors to the sites. You can view “How to Hug,” along with credits after the jump. Read more

Monday Morning Stir

-VFX studio MPC promoted Ed Koenig to US EP of Color Grading and signed  Adrian Seery as colorist in its New York studio. link

-Bacardi turns 150 and celebrates its liberation from Cuban confiscation 52 years ago (above). link

-Santa Monica-based studio a52 promoted Megan Meloth to executive producer. link

-How many more ad rev stats can you take? Let’s try one more. link

-SoftBank and Sprint make nice, like $20 billion nice. link