The competition invited students (in any field) over the age of eighteen to submit campaigns that “advertise a product from a global brand in a way that couldn’t have been one five years ago, to an audience of your choosing.” When we think “global brand,” we tend to think big fish like Nike and and McDonald’s. After all, coming up with unprecedented ways to sell expensive sneakers or artery-clogging burgers is exceedingly difficult. What’s most inspiring about the Future Lions competition, is how the top contestants gravitate towards campaigns that aren’t just innovative for their use of the chosen brand, but also have a social conscience and the capacity to actually…er…well, for lack of a better term, change the world.
JCDecaux is looking for a National Account Executive. next job Foreign Policy Group is looking for a Marketing Manager. next job True North Custom is looking for a Creative Marketing Writer. next job Small, hot SoCal ad agency is looking for a Social/PR Manager. next job Myriad Marketing is looking for a Public Relations Executive. next job KSV is looking for a Senior Copywriter. next job Tattoo Projects is looking for a Art Director. next job Interbrand is looking for a Associate Editor (Contract). see all