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Posts Tagged ‘Edward Norton’

TBWA Employs Star Voices for Conservation International

TBWA Media Arts Lab has launched a star-studded campaign for Conservation International, entitled “Nature is Speaking,” which employs celebrities as elements of nature delivering the message that environmental reform is an immediate concern.

Star voices include Julia Roberts as Mother Nature, Harrison Ford as The Ocean, Kevin Spacey as The Rainforest, Edward Norton as The Soil, Penelope Cruz as Water and Robert Redford as The Redwood. The campaign debuted at SXSW Eco and rolled out yesterday on YouTube, with the Mother Nature film highlighted on www.conservation.org. That nearly two-minute video functions as the campaign’s center point and introduction. Roberts, as Mother Nature, casts aside the notion that nature is something separate from people to be used. “I don’t really need people, but people need me,” Roberts intones over footage of natural marvels (bonus points for time-lapse footage of oyster mushrooms growing). She goes on to point out how the fate of humans is linked to nature. “When I thrive, you thrive,” she says. “When I falter, you falter — or worse.” She concludes, “One way or another, your actions will determine your fate. Not mine…I am prepared to evolve, are you?” It’s a powerful message, hammering home the immediacy of the issue with emotion.

It also functions as something of a rebranding for the environmental movement. As Dr. M. Sanjayan, Conservation International’s executive vice president and senior scientist points out in a press release, “The environmental movement has missed the mark when talking about nature because it tends to present nature as something that is separate from people. By making it clear that people need nature to survive, we are turning the conversation around and making the movement relevant to entirely new audiences.”

As the campaign continues, Conservation Internation will highlight a different film each week on www.conservation.org, with an accompanying post on its Human Nature blog. Next week will focus on The Ocean (voiced by Vice Chairman of Conservation International Harrison Ford), followed by The Rainforest (voiced by Spacey) and The Soil (Norton). We’ve included Ford and Spacey’s contributions after the jump. The campaign also includes a social extension, with HP promising to donate one dollar to Conservation International, up to one million, for every use of the #NatureIsSpeaking hashtag. Read more

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Tuesday Odds and Ends

-Detroit native and former DeVito/Verdi senior creative Brad Emmett is heading back home to serve as executive creative director at Doner. Emmett’s arrival follows EVP/ECD Justin Smith‘s transition to the newly created role of chief innovation officer, head of the Digital Underground (if only that was what you were thinking).

-Former OMD director of digital strategy Mitch Brandow has joined Starcom USA as SVP/digital director, overseeing the agency’s ESPN and US Cellular businesses.

-Five months after winning Perio Inc.’s Barbasol and Pure Silk accounts, Austin’s own GSD&M has launched the first ads for the former brand (above). Here’s  a second spot.

-Former JWT Atlanta CEO Rob Quish has taken on the role of president of global strategy at healthcare agency network, inVentive Healthcare Communications. The move is part of a “realignment” at iHC, which is now operating under a model called “Done as One.” link

-New York-based shop the watsons have launched a new website and micro-site to celebrate the Grand Central Terminal centennial, which kicks off this Friday, Feb. 1. link; link

-Mozilla’s global “Firefox Flicks” competition has returned, with judges this time around including Edward Norton and Ben Silverman (above). link

-Brand Affinity Technologies has appointed former Teleflora/Overstock exec Jennifer R. Black to the role of VP, marketing and commerce.

-Adbrite has shuttered its exchange, is reportedly close to selling off its other assets. link

Mozilla Picks Firefox Flicks Winners

Ben Silverman and Tyler Durden–sorry, Edward Norton–were among the judges for this year’s Firefox Flicks competition, which of course is brought to you by Mozilla, which announced the winners during the Cannes Film Festival. The jury including Mozilla staff, film industry folks and more picked six top entrants, whose work will eventually be incorporated into global marketing campaigns for the browser. Without further ado, see the showreel above and check out more info on Mozilla’s blog here.

Thursday Odds and Ends

-Havas has opened the doors to Totality, its new multicultural/LGBT-friendly unit based in New York that appears to be led by Edward Norton (above).

-Here’s the shortlist for the Key Art Awards. link

-What’s the ad strategy for Xbox? Let a Microsoft exec explain. link

-McGarryBowen Labs created this rather lovely visual compilation of Twitter reactions to Steve Jobs‘ death. link

-Christopher Averill joined SolutionSet MediaWhiz Partnership as CFO.

-Do we hear another opportunity knocking in the mobile ad sector? link

-Digital Kitchen’s Seattle office welcomed W+K alum David Mikula as a senior creative and promoted Sarah Shipley to head of production.