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Posts Tagged ‘Edwin Starr’

QR Codes Proclaimed Dead, Again

I don’t think Edwin Starr had QR Codes in mind when he sang “War,” but a few young ad folk (Yousuke OzawaAlok MahadeviaJeff Oropeza) have used the anti-war theme song to declare war on the maligned pixelated mobile-scanning boxes in a one-minute video titled “Death to QR Codes.”

People have been declaring QR codes dead for quite some time now, and I’m not sure what makes this clip stand out in any way from other eulogies, other than the unintentionally ironic misuse of an anti-Vietnam song. That’s not to say the people behind the project are wrong. For whatever it is worth, a fair amount of data, like this Marketing Charts post, suggest QR code scans are leveling off as mobile advertising spending greatly increases, which is a more apt mathematical eulogy than this video. It’s a video showing people putting cutouts with little graphics of karate kicks and soldiers holding guns next to QR codes. But it’s a Friday afternoon, so if you have a free minute, watch. Or, don’t watch.

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Converse, Anomaly Take Road Trip of Sorts with Pro Skater

Apparently 16 hours or so is all it takes to get from Los Angeles to Vegas via skateboard according to this new Converse short film that promotes the Ka-One sneaker and comes to us, yet again, from New York’s Anomaly. After spending 2010 consorting with hip musical acts  like Hot Chip, Vampire Weekend and Kid Cudi, the agency is turning its focus to the skater set with this clip starring pro Kenny Anderson.

Call it a day in the life if you will, but from the looks of it, Anderson, who seems to be balancing, gliding and riding on just the front end of his board throughout his entire interstate excursion, can rally the masses like Rocky running through the streets of Philly. The Converse branding is once again kept to a minimum during this road trip, which seems like no sweat off Anderson’s shoulders. Credits after the jump.

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