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Posts Tagged ‘Elena Robinson’

Energy BBDO Imagines a ‘Smaller World’ for Rosetta Stone

Energy BBDO created a new anthem ad for Rosetta Stone entitled “Create a Smaller World.”

As the title suggests, the 60-second spot imagines how much smaller the world would seem if everyone learned, “just one more language.” According to the spot, “unlikely conversations would be likely,” “strangers would be friends,” and “collaboration would be king.” While the execution stumbles at times, it’s a good idea well tied to the brand’s message. It’s not too hard to imagine someone who has been toying with the idea of picking up a language being inspired to do so by the ad. Whether that will lead them to shell out the considerable cost for Rosetta Stone, however, is another matter, with the company banking on hooking people with a free three day trial offer. Credits after the jump. Read more

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Euro Cuts a Handful in L.A.

Since it’s been preying on a few minds, we can confirm that the L.A. office of the integrated marketing unit Euro RSCG Edge has cut four staffers from the roster. According to spies, the reduction affected those in the creative and project management departments. What we can’t confirm is if anyone pulled a John Pucci during the move.

On a positive note, the Euro network’s Windy City branch hired BBDO Chicago alum Lisa Leone as a CD on the Reynolds Group and Hornitos brands among others and appointed Elena Robinson as its first director of integrated production.